Headline

Head of Marketing at Tablez Food Company Pvt Ltd

About

Having good years of experience in Integrated Marketing. Have worked different kind of marketing profile. Starting from Sales to Project Management. Also worked as freelance consultant for many MNC clients. Area of expertise:- Brand Management Marketing Communication Client servicing Account Management Project Management Vendor Management Planning and Strategy Operations Event and Promotions Looking forward to more challenging profile in my future professional path.

Location

Bengaluru

AI stack

elevenlabs

gemini

meta

openai

sora

ChatGPT

Work experience

Head of Marketing at Tablez Food Company Pvt Ltd, Jan 2025 - Present · 1 yr 10 mos, Bengaluru, Leading end-to-end brand strategy, retail growth, and integrated marketing for Cold Stone Creamery in India: > Brand Stewardship & Theatrical Positioning: Champion the "Ultimate Ice Cream Experience" across all retail touchpoints, safeguarding global visual identity across store design, packaging, and digital channels. > Retail Growth & Catchment Marketing: Drive Same-Store Sales Growth (SSSG) by designing localized marketing campaigns and empowering store teams with targeted Local Store Marketing (LSM) toolkits for corporate parks, RWA, schools, and communities. > Menu Engineering & Product Innovation: Partner with R&D and operations to launch seasonal "Creations" and implement data-driven pricing strategies that elevate high-margin categories. > Digital, Delivery & Influencer Marketing: Maximize brand reach through viral social content celebrating the handcrafted mixing process, while scaling Swiggy and Zomato channel performance to boost delivery order volume. > Budget & Agency Governance: Direct the annual marketing budget to maximize Return on Ad Spend (ROAS) and manage creative, media-buying, and PR partners for high-impact execution.

Marketing Specialist at GOPIZZA INDIA, Aug 2023 - Apr 2024 · 9 mos, Bengaluru, Karnataka, India, I am passionate about crafting and executing strategic marketing initiatives to propel the brand to new heights. With a keen focus on enhancing brand value and fueling business growth, I am responsible for: Brand Marketing Strategy: Developing and executing innovative brand strategies that resonate with our target audience and strengthen GOPIZZA's brand equity. Business Growth: Implementing data-driven insights to identify growth opportunities and spearheading campaigns that drive customer acquisition, retention, and revenue growth. Market Research: Conducting comprehensive market research to stay ahead of industry trends and consumer preferences, ensuring GOPIZZA remains competitive and relevant. Effective Communication: Leading a dynamic team to communicate GOPIZZA's unique value proposition across various marketing channels, amplifying our market presence. Digital & Social Media Marketing: Leveraging digital platforms and technologies to optimize our online presence, engage with customers, and drive e-commerce success. Partnerships & Alliances: Establishing strategic partnerships and alliances to expand GOPIZZA's reach and create mutually beneficial relationships. Community Building: Cultivating a loyal customer community and fostering brand advocates through engagement, social responsibility, and customer-focused initiatives.

Head of Marketing at Leon's Burgers and Wings, Aug 2022 - Aug 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India

Senior Marketing Manager at K12 Techno Services Pvt. Ltd., Mar 2022 - Aug 2022 · 6 mos, Bengaluru, Karnataka, India

Marketing & Communication at Resil Chemicals, Apr 2016 - Sep 2019 · 3 yrs 6 mos, Bengaluru Area, India, Overall responsibility of marketing communication for assigned brand to make sure all the brand guidelines are fall into place through ATL, BTL, PR, Digital, Events etc.. • Responsible for preparing quarterly, half yearly and annual marketing plan, strategy and budget for assigned brand and allocate the budget among the brands accordingly. • Prepare briefing materials for external agencies for timely and usable creative submissions, which include content Copy edit, proofread, and revise communications. • Create and deliver press releases, media relations content like advertorial and editorial, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals. • Promote products and services internally and externally through various channels like intranet, mailers, EDM, video, social media, public relations initiatives. Maintain the hygiene of owned website by updating content and detail info with respect to products, services, events, news etc timely. • Monitor the digital marketing activities for the brand through social media, online reputation management, digital ads, native ads, e-mailers • Organizing events such as product launch, annual day event, and dealer meet, conferences, seminars, trade shows and exhibitions. • Oversee marketing and communication activities to ensure consistency with product line strategy and brand guidelines. Liaise with external agencies, freelancers, printers and coordinate with the same for follow ups on job execution, estimates and billing.

Education

MBA/PGPM, Marketing & Advertising, Sikkim Manipal Institute of Technology - SMU

B.Com, Major, Berhampur University