Headline

Staff Engineer | AI

About

Staff Software Engineer with 10+ years of experience building scalable products across fintech, marketplaces, and consumer applications. Currently leading Growth Engineering at Fleek, focusing on personalisation, experimentation, engagement, and AI-powered experiences. I work at the intersection of backend systems, data, and machine learning to build products that deliver measurable business impact. My interests include AI agents, RAG systems, LLM applications, recommendation systems, and large-scale distributed architectures. I enjoy turning ambitious ideas into production systems, whether through hackathons, rapid experimentation, or long-term platform investments. Always excited to connect with people building great products and exploring the future of AI-driven software.

Location

London Area

AI stack

anthropic apis

claude code

claude

opencode

Work experience

Staff Engineer at Fleek, May 2026 - Present · 4 mos, London Area, United Kingdom, I work on Search and Discovery at Fleek, building scalable and personalised commerce experiences using OpenSearch, vector search, and multimodal embeddings powered by FashionCLIP. My work spans search relevance, recommendation systems, personalisation, and MLOps, collaborating closely with Data Science teams to productionise machine learning models and experimentation frameworks. I am currently working towards building an organisation-wide knowledge graph and intelligence layer that connects customers, sellers

Founding Engineer at Fleek, Aug 2023 - May 2026 · 2 yrs 10 mos, Bangalore Urban, Karnataka, India, Staff Software Engineer, Growth Leading Growth Engineering focused on personalization, engagement, experimentation, and scalable customer experiences across the platform. Managing and mentoring engineers while driving cross functional initiatives across Product, Design, Data, and Machine Learning teams. Leading MLOps and personalization infrastructure including embeddings based recommendation systems, model deployment pipelines, experimentation frameworks, and scalable ML integrations powering intelligent customer journeys and business growth. AI Applications & Agentic Systems Leading AI and AI Agent based project to improve user experience at Fleek. We used OpenAI, Gemini & N8n to build products to improve UX and internal team efficiency. Organized AI hackathon AINigma 2025 at Fleek Revamped Product and Cart Service Led the redesign and enhancement of the Product and Cart Service, significantly improving user experience and system efficiency. Played a key role in architecting and implementing scalable solutions, contributing to a robust e-commerce platform. Vendor Sales and Discounting Platform Architected Fleek's Vendor Sale platform, enabling suppliers to independently host their sales on the Fleek platform with around 1000 Sales hosted in first 45 days of launch. Payments and BNPL Architected Fleek's inhouse BNPL System which integrates with BNPL provides in UK and EU market. Solely lead Fleek's Payment system integrating with Stripe, Paypal etc. Talent Acquisition and Team Building Spearheaded the hiring process for the Frontend, Mobile, and Backend Engineering teams, effectively doubling the technical workforce. Developed and executed comprehensive recruitment strategies, attracting top-tier talent to support the company's technological growth and innovation.

Engineering - Payments at Khatabook, Jul 2021 - Aug 2023 · 2 yrs 2 mos, Bengaluru, Karnataka, India, 1. Designing and building Payment Services which handles 200K transaction per day with 100K RPM 2. Handling Lender and Merchant Settlements 3. Managing Risk & Velocity of Transactions 4. Multiple PG Integrations 5. Build Products under Payments Services to support internal Tenants

Senior Software Engineer at Gameskraft, Nov 2020 - Jul 2021 · 9 mos, Bangalore Urban, Karnataka, India, Core Team Member at Rummy 1. Actively participated in the core team at Rummy, focusing on key game functionalities such as move control, table allocation, game rule enforcement, score computation, and leaderboard management. 2. Spearheaded the design and implementation of various online Rummy game variants, including Pool 61 and Point Tournament, leveraging Socket.io for real-time, interactive gameplay experiences.

Senior Software Developer at Mekari, Feb 2019 - Oct 2020 · 1 yr 9 mos, Central Jakarta, Jakarta, Indonesia, Building Awesome features for Jurnal, Online Accounting Software by Mekari. 1. Jurnal Accounting Solution Designing and maintaining Jurnal Accounting application. Worked on the performance improvement of the application 2. User Authorization and Authentication Designed and developed customer management systems to manage new incoming roles and features to handle more than 40, 000 vendors. 3. Transaction Authorization and Notification System Introduced Draft and Approval feature to existing and new records which are currently scaling at 2X per month scale.

Senior Software Developer at Zuppler, Jan 2018 - Jan 2019 · 1 yr 1 mo, Greater Delhi Area, 1. Point of Sale Software as a Service Developed POS Software(SaaS) Microservice which is the core of Zuppler Order Processing System and Menu Management System. The Microservice interacts with Zuppler’s order processing system to receive orders and process them directly to the restaurant’s POS System. The System architecture is built as SaaS product which also performs menu and Inventory management. Tech Stack​: Ruby on Rails, MongoDB, Redis 2. Zuppler Loyalty Developing in - House Zuppler Loyalty Microservice which support Loyalty Points and Discounts as a service for Zuppler associated accounts with check-in and redeem transactions with multiple algorithms at real time. Tech Stack​: Elixir, PostgreSQL

Software Developer at Voonik, Jul 2015 - Jul 2017 · 2 y, Bangalore

Education

Bachelor of Engineering - BE, Computer Science, Tagore Engineering College

Public links

github: https://github.com/amaratasia