Headline

Associate Director Growth @ Zepto | Ex-Wego | CRM, User Retention, Loyalty

About

With over 7+ years of experience in various dynamic roles, from leading initiatives at Wego to spearheading engagement and retention strategies at Zepto, I bring a wealth of expertise to the table. At both Wego and Zepto, I've played integral roles in driving growth and success. During my tenure at Wego, my department's contributions and strategic initiatives accounted for approximately 24-26% of the total revenue, highlighting the significant impact of our efforts on the company's bottom line. At Zepto, a prominent q-commerce platform in India, I focus on enhancing engagement and retention, while also serving as a key point of contact for Product team. Additionally, I led cross-functional collaborations with various teams, including Brand and Product, further solidifying my ability to drive impactful initiatives. Beyond my professional endeavors, I've devoted countless hours to volunteer work with organizations like Hemkunt Foundation and the Rotract Club of Deonar, driven by a passion for service and community impact. If you believe my diverse skill set could benefit your organization, feel free to reach out at m.amanjeet.s@gmail.com. I eagerly anticipate the opportunity to contribute and add value to your tea

Location

Bengaluru

AI stack

claude

gemini

openai

Work experience

Associate Director Growth at Zepto, Apr 2025 - Present · 1 yr 6 mos, - Spearheading business x product innovations to improve engagement and retention.

Senior Manager Growth at Zepto, Jun 2023 - Apr 2025 · 1 yr 11 mos, Bengaluru, Karnataka, India, Driving Engagement & Retention across different pool of users

Global Manager CRM & Growth at Wego.com, Apr 2022 - Jun 2023 · 1 yr 3 mos, Bengaluru, Leading Retention for Wego and ShopCash

Customer Retention Manager at Wego.com, Oct 2020 - Apr 2022 · 1 yr 7 mos, Bengaluru, Karnataka, India, - Solved for communication strategy on channels like Push, WebPush, In-App, Email, etc - Monitoring analytics, insights of the User Behaviors through tools like Chartio, Google Big Query, Data Studio, WebEngage, Looker - Restructured for User Journey’s and introduced effective Landing pages for better conversions increased by 2x times. - Setting up ESP, IP Warm-up and campaign execution via WebEngage, Sparkpost, Litmus - Worked with Product, MarTech to ensure a better user engagement and retention. - Planned effective monetisation campaigns that led to increase in revenue.

Program Manager at Popshot, Apr 2019 - Sep 2020 · 1 yr 6 mos, Mumbai, Maharashtra, India, - Monitored daily analytics, insights of the User through tools like Branch.io, Clever Tap, and Amplitude. - Data Visualization and Analysing User Behavior across KPI’s of the App and worked on User Retention Strategies. - Solved for go-to-market strategies and coordination for new feature launch. - Curated the Campus Ambassador Program, City Heads Program (1000+ Interns): a virtual Community of Interns on the PAN India Level from scratch, which increased engagement with the application and measuring the efficiency of the programs higher than other channels. - Helped in shaping the voice of the product and growing its user base. - Took ownership of Facebook Ads, Creation of Basic Ad. Creatives. Organised SEO Planning, categorised and published content for Campus Ambassador Program.

Education

Bachelor of Engineering, Information Technology, University of Mumbai

GrowthX®