Creative Lead @Kuku TV | Microdramas & Scriptwriting | Creative Strategy × Performance Marketing


India


India

India
Maharashtra, India





Bachelor's degree, Economics
Delhi University

Bachelor of Education
Monad University
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I build stories and creatives designed not just to entertain, but to perform. From TV & web series to microdramas, promos, brand films, and digital ads, I’ve worked across the complete creative journey, idea, script, production, promotion, and performance. Currently, I lead creative strategy at Kuku TV, developing performance-driven campaigns across Meta, YouTube, cinema, and social. My work combines storytelling, audience behavior, platform trends, and performance insights to create content that stops the scroll, drives engagement, and converts. My experience spans creative strategy, scriptwriting, microdramas, promos & trailers, brand films, performance creatives, and AI-led content. Storytelling × Creative Strategy × Performance Marketing × AI
India
claude code
gemini
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Creative Lead at Kuku, Jul 2026 - Present · 3 mos, Leading creative strategy for brand growth and performance marketing at Kuku TV, across brand films, cinema ads, AI-powered content, digital ads, static creatives, and social campaigns, from ideation to execution. Driving creative innovation and scalable growth through AI and performance insights.
Script Writer at Freelance, Aug 2022 - Present · 4 yrs 2 mos, India, Freelance Content & Scriptwriter specializing in Hindi and English storytelling across microdramas, audio shows, daily soaps, reality shows, movies, promos, trailers, and digital ads. From original concepts and screenplays to high-impact promotional content, I craft engaging, audience-driven stories built to entertain and perform.
Promo Writer Consultant at Kuku, Aug 2025 - Aug 2026 · 1 yr 1 mo, Developing high-impact creative assets across show promos, brand ads, static and video creatives for performance marketing. Cracking shows through winning creative angles and driving brand and show growth through performance-led, AI-powered creatives.
Promo Writer at Pocket FM, Jun 2025 - Sep 2025 · 4 mos, India, Commissioned and scaled U.S. crime-thriller shows from scripting to production using GenAI workflows. Tracked Meta and TikTok trends and audience insights to develop high-performing creatives and optimize content strategy.
Creative Writer at Pocket FM, Mar 2024 - Oct 2024 · 8 mos, India, Created high-impact promo scripts, hooks, thumbnail copy, titles, and ad creatives for shows like Ek Ladki Ko Dekha Toh and Pushkar across YouTube and Meta. Tracked platform trends and audience behavior to build engaging, performance-driven promotions.
ACH at SOBO FILMS, Nov 2023 - Feb 2024 · 4 mos, Maharashtra, India, Associate Creative Head (ACH) | Sobo Films Worked on Sony’s Raisinghani vs Raisinghani, overseeing creative execution from script breakdowns to shoot, managing look & feel, character and story continuity, scene execution, and coordination between writers, directors, and production teams.
Bachelor's degree, Economics, Delhi University
Bachelor of Education, Monad University
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