Headline

Scaling Content Commerce @ Meesho • Ex-Swiggy, ZS

About

Senior Strategy Manager with 5+ years of experience in consulting and e-commerce startup, focused on business, product and CX strategy. Experienced in leading 0→1 product scaleups, growth initiatives, and CXO-level programs, with deep expertise in analytics, cross- functional execution, and stakeholder management.

Location

India

AI stack

claude

gemini

meta

ChatGPT

Work experience

Manager at Meesho, Nov 2025 - Present · 11 mos, Bengaluru, Karnataka, India, 0-1 scaleup of Content Commerce division via product and business strategy across: -On App Reels -Increase Meesho Creator Club Revenue -Increase Creator Earnings -Increase Direct Orders via affiliate -Creator Retention -Content Moderation

Senior Manager - Product & Strategy at Swiggy, Apr 2025 - Oct 2025 · 7 mos

Manager - Product & Strategy (New Initiatives) at Swiggy, Jan 2025 - Mar 2025 · 3 mos, -Category Growth - Revenue, Traffic & Conversion, Business & Product Analytics -New Service Offerings - Strategy, Planning and Execution -Product Strategy, testing and scale up

Manager - Product & Strategy (Experience) at Swiggy, Jun 2023 - Dec 2024 · 1 yr 7 mos, •CX Strategy, Business & Product Analytics, Program Management, Loyalty

Decision Analytics Associate at ZS, Dec 2021 - Jun 2023 · 1 yr 7 mos, Gurugram, Haryana, India, •Designing and executing custom analyses and executing standard statistical models in Python, SQL, Excel and PowerPoint using primary and secondary data to inform client and internal decision making for a Pharma Giant in US Geology •Creating SQL and PySpark Scripts to apply business rules to get the journey of relevant patients and indications for brand as well as its Competitors (Market) •Automated and optimised existing codes to increase efficiency and reduce turnaround time for Key Analyses •Segmented Customers into Potential Groups based on Behavioral and Profiling data •Refined strategy to Target each segment maximizing return on investment and aligning on Business Strategy •Automated Customer Segmentation process using PySpark and SQL on Azure Databricks •Impact measurement of Promotional channels using Test & Control analysis Received recognition from clients for my contributions and efforts

Graduate Engineering Trainee at VE Commercial Vehicles Ltd., Jun 2021 - Dec 2021 · 7 mos, Gurugram, Haryana, India, •Data Analyst, Sales and Warranty Claims, International Business

Education

Bachelor of Technology - BTech, Mechanical Engineering, National Institute of Technology Jamshedpur

Senior Secondary, Delhi Public School, Ranchi