Headline

Growth & Strategy | Product-Led Growth | Ex-FC.ONE, Bijak, Vedantu

About

From scaling early-stage startups to optimizing growth engines for established platforms, my journey has been about blending strategy, data, and execution to drive business impact. At FC.ONE, I led multi-functional growth initiatives, boosting user acquisition by 55% MoM and increasing feature adoption by 68% in just a few months while ensuring seamless GTM execution. My past roles at Bijak & Vedantu strengthened my expertise in digital marketing, funnel optimization, CRM, ASO and data analytics, enabling businesses to retain and convert users effectively. I thrive in fast-paced startup environments, where I blend strategy, product thinking, and data insights to drive sustainable growth. Looking for opportunities in Growth, Strategy, and Product leadership roles to help businesses scale efficiently.

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

ChatGPT Images

Work experience

Founding Team Member at FC.ONE, Feb 2022 - Aug 2024 · 2 yrs 7 mos

Assistant Manager- Growth Marketing at Bijak, Nov 2020 - Feb 2022 · 1 yr 4 mos, • Handled E2E Growth Marketing: Analytics, Product & Strategy • Responsible for Product Funnel Improvement to minimize drop-offs in the user's entire journey • Data & Measurement: Responsible for Implementation, Tracking, Analytics & Insight generation for Business Growth • Built & Managed a team responsible for all of the Marketing/Product data needs (Sr Data Analysts, Product Analysts & Data Analysts) • Worked closely with the Product team to run multiple A/B testing for feature Improvements Scaled App's DAU by 8x in 8 months • App Store Optimisation: Improved Playstore conversion rate by 1.5x by running various experiments on the Playstore listing • Collaboration with Product, Tech, Design, Communication & Sales teams to Optimise for better Product & User experience • E2E Marketing & Data Platform Integrations(Attribution Platform, Product Events/User Properties, Segment, Amplitude/Mixpanel, CleverTap/MoEngage, Lead Management System) • Implemented Overall Marketing Automation, in order to improve user engagement (Product Notifications/SMS/Whatsapp/Triggers/Journeys)

Data Analyst - App Marketing at Vedantu, Sep 2019 - Oct 2020 · 1 yr 2 mos, India, • Worked in a cross-functional role that included regular collaboration with Marketing, Data, Content, Tech & Product teams • Marketing Data Integration across Platforms (Product, Attribution Platform, CDP, CRM, LMS) • E2E Product Analytics Automation to identify user drop-offs instantly which helped in improving the overall Signup%, GPS Location Adoption, etc. • Built Hub & Spoke Model for the FOS Team, to expand rapidly in Tier-2 & beyond cities • Solving Product & Tech-related problems in order to drive Growth • Managed Marketing & Product Reporting in order to optimize Ad Campaigns(Scale, CAC, Performance) and increase visibility on the overall ecosystem. • Presented Data-backed Product Improvement suggestions (Adoption, Retention, Funnels, DAU, MAU) • Handled App Acquisition & Remarketing Campaigns (UAC/FB/Affiliates/Others; Monthly spends of ~4Cr.)

Software Developer at Convergytics, Dec 2018 - Apr 2019 · 5 mos, • Worked as a dedicated resource for Clients: Myntra & Xiaomi • Business Intelligence Data Migration from Redshift to Azure • Developed R & Python packages for Data Handling & Enrichment • Built Online sales Data Visualisation reports

Intern at Convergytics, Aug 2018 - Nov 2018 · 4 mos, • Worked for clients: Myntra & Xiaomi on ETL & Data Viz

Education

Bachelor of Technology, ECE, SRM IST Chennai