Headline

Full Stack Marketing Leader at Wipro | Growth Strategy | GTM | 12+Yrs in Digital Marketing, B2B |AI SEO & Revenue Scaling | Branding | Marctech | Performance Marketing

About

Performance marketing and growth strategist with 12+ years of experience turning marketing spend into measurable revenue. Currently at Wipro as Marketing Lead. Some highlights from my journey: Scaled HolidayKeepers’ revenue from $500K to $1.8M Boosted brand visibility by 40% through strategic campaigns at Laudco Media Drove consistent 15% MoM growth at Everheal Built and managed a network of 60+ vendors to execute large-scale campaigns Deep expertise in SEO, ABM, publisher network marketing, and B2B lead generation I’ve had the opportunity to work with brands like Flipkart, Myntra, Deccan Herald, Aditya Birla Group, Wipro, and Accenture — sharpening my ability to drive growth across industries and business models. I’m passionate about data-driven strategy and always open to connecting with fellow marketers, founders, and growth-minded teams. Let’s talk.

Location

Bangalore Urban district

AI stack

claude code

midjourney

n8n

notion

Adobe Firefly

ChatGPT

Work experience

Digital Marketing Lead | Wipro Engineering - Connected Services at Wipro, Jan 2026 - Present · 9 mos, Bengaluru, Karnataka, India, ▸ Built full-funnel ABM pipeline across NA, Europe & APAC using 6sense intent data — driving targeted enterprise outreach and MQA generation across $200M–$5B+ accounts ▸ Led brand transition from HARMAN DTS → Wipro Connected Services — managing identity migration across LinkedIn, website, and social channels within 30 days of acquisition close ▸ Managed paid media across LinkedIn Lead Gen, Google Search & programmatic display — driving 2,500–4,500 MQLs with continuous A/B testing and retargeting ▸ Executed SEO & GEO strategy for Wipro.com migration — defining keyword clusters across connected services, AI engineering, cloud & digital transformation to improve ranking on both traditional and AI search (ChatGPT, Perplexity, Gemini) ▸ Drove social media strategy across LinkedIn, Instagram — structured content calendar covering thought leadership, solution spotlights & executive visibility ▸ Supported annual events including MWC, NVIDIA GTC & Hannover Messe — plus CXO roundtables and executive dinner programmes ▸ Coordinated partner GTM with AWS, Microsoft, Infor & Snowflake — joint campaigns and co-funded events ▸ Managed full MarTech stack — 6sense, Pardot, Salesforce, GA4, Hotjar & LinkedIn Campaign Manager — with pipeline attribution dashboards and CRM-integrated SDR sequencing

Digital Marketing Leader at HARMAN International, Nov 2025 - Dec 2025 · 2 mos, Bengaluru, Karnataka, India

Senior Marketing lead at Manipal Advertising, Jan 2025 - Dec 2025 · 1 yr, Bangalore Urban, Karnataka, India, Digital Strategy & Performance Marketing: -Spearheading the end-to-end digital marketing strategy, ensuring alignment with business goals. -Leading paid media campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to drive lead generation and brand awareness. -Optimizing SEO/SEM strategies to enhance organic and paid search visibility. -Managing programmatic advertising and remarketing strategies to improve conversion rates. Content & Social Media Marketing: -Driving content marketing initiatives through blogs, social media, video, and influencer collaborations. -Implementing data-driven content strategies to boost engagement and increase reach across platforms. -Overseeing the end-to-end social media strategy (LinkedIn, Instagram, Facebook, YouTube, Twitter). -Managing social listening and brand reputation to ensure positive audience perception. Analytics & ROI Optimization: -Leveraging Google Analytics, GA4, and CRM tools to track campaign performance and optimize marketing ROI. -Developing and presenting data-driven insights and reports to stakeholders for strategic decision-making. -Running A/B testing on landing pages, email campaigns, and ad creatives for performance improvements. Growth & Lead Generation: -Developing multi-channel growth strategies to enhance customer acquisition and retention. -Leading email marketing & automation campaigns to nurture leads and improve conversion rates. -Executing conversion rate optimization (CRO) strategies for website and digital assets. Team Leadership & Collaboration: -Mentoring and managing a team of digital marketers, designers, and content creators. -Coordinating with internal teams (design, creative, tech) and external agencies for smooth execution. -Conducting training sessions and workshops to enhance team skill sets in digital marketing trends.

Marketing Lead at Everheal, Aug 2024 - Dec 2024 · 5 mos, Bengaluru, Karnataka, India, -Developing and Executing Multi-Channel Campaigns: Crafting and launching campaigns across digital channels including social media, email marketing, content marketing, influencer partnerships, and paid advertising to increase user acquisition and engagement. -Building a Strong Brand Voice: Establishing and maintaining a consistent brand voice and visual identity across all digital platforms, ensuring it resonates with our target audience of expectant mothers and families. -Content Strategy and Management: Leading content creation strategies, including blog posts, videos, infographics, and social media content that highlight topics like mental health, yoga, prenatal care, and natural birthing techniques. -SEO and SEM Optimization: Implementing SEO best practices and managing SEM campaigns to drive organic traffic and maximize visibility on search engines, enhancing our online presence. -Analytics and Performance Tracking: Utilizing tools like Google Analytics, SEMrush, and HubSpot to monitor KPIs, analyze performance data, and refine strategies based on actionable insights. -User Experience Enhancement: Collaborating with the product and design teams to optimize the onboarding experience for new users, ensuring a seamless and intuitive journey from awareness to conversion. -Lead Generation and Nurturing: Developing targeted strategies for lead generation, nurturing, and conversion through personalized email marketing, retargeting, and content marketing. -Partnerships and Collaborations: Identifying and establishing strategic partnerships with relevant influencers, healthcare professionals, and wellness platforms to broaden our reach. -Growth Hacking: Experimenting with innovative growth tactics to discover new channels for customer acquisition and engagement. -Crisis and Reputation Management: Overseeing online reputation management, including responding to reviews, managing community feedback, and handling potential crises swiftly and professionally.

Senior Marketing & Growth Manager at Holidaykeepers, Jun 2023 - Jul 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, Work on Content Management Systems (CMS) to curate content strategies, collaborating with the team to execute them. - Work with internal teams to build the Travel services as per the research and survey. - Work very closely with the SEO team to get the organic growth to a new high -Programmatic Marketing(DSP) to cater new audiences apart from google. - Running Google Search, Display Ads and Facebook ads - Partner with internal and external teams for execution of marketing campaigns like Influencer Marketing, Performance Marketing etc. - Building strategies and e-commerce marketing plan for launch of new properties, city and country. - Work on creating effective marketing strategies for US, Dubai and India Market - Manage online and offline Brand Communication. - Work on the strategies and execution of Google & Meta Ads - Additionally, manage the internal and external teams for performance marketing, social media marketing, customer support, etc. Analyse the reports, align the future strategies as per the data and optimize the marketing plan. Skills: Product Marketing · Product Management · Growth Strategies · Growth Hacking · Performance Marketing · Campaigns · Brand Management · Leadership

Education

Bachelor's degree, Computer Science, Visvesvaraya Technological University

High school, rani laxmi bai senior secondry