Headline

Building Cars24 | Ex - Retention10

About

In breakfast, I’m having Emails Lunch with WhatsApp Evening snacks with RCS/SMS Dinner with Push Notifications I live and breathe lifecycle marketing, building communication that connects, converts, and retains. I work deeply with personalisation, segmentation, user journeys, automation flows, and data-backed decision making to drive measurable growth. Currently leading CRM at Cars24, where I drive user engagement, retention, and lifecycle performance at scale across Email, Push, SMS, and WhatsApp.

Location

Gurugram

AI stack

claude

codex

elevenlabs

langfuse

mcp

Wispr Flow

Work experience

CRM - Team Lead at CARS24, Jul 2025 - Present · 1 yr 3 mos, Gurugram

CRM Associate at Retention10, Oct 2023 - Jul 2025 · 1 yr 10 mos, Gurugram, Haryana, India, Managed end-to-end customer engagement strategies across Email, Push Notifications, SMS, WhatsApp and Web Push driving retention and lifecycle growth. Built automated customer journeys like Welcome, Abandoned Cart, Abandoned Search, Winback, and Post-Purchase. Designed and developed responsive HTML email templates ensuring cross-device compatibility. Leveraged A/B testing, segmentation, and real-time analytics to improve performance metrics—achieving a 5% lift in open rates and 2% increase in CTR. Collaborated with design and content teams to ensure brand consistency in messaging. Created and managed landing pages for multiple markets including the US, UAE, Qatar, Saudi Arabia, South Africa, and India. Monitored campaign performance, generated reports, and provided actionable insights to optimize retention and ROI. Managed Domain Warm-Up, IP Reputation, inbox placement, and ensured GDPR/CAN-SPAM compliance.

Education

BCA, Computer Science, Indira Gandhi National Open University