Headline

Marketing Lead @ Give Grants | Driving Brand Growth

About

With over 7 years of experience in strategic marketing, I currently lead marketing efforts at Give Grants. My focus is on enhancing visibility and credibility within the CSR and social impact space through flagship research reports, high-profile CXO roundtables, and multifaceted communication strategies tailored to diverse stakeholders. My expertise includes brand awareness, oral communication, and strategic marketing, which have been instrumental in driving impactful initiatives. I am passionate about creating meaningful connections and empowering brands to resonate with their audiences effectively.

Location

Gurugram

AI stack

claude

gemini

grok

openai

ChatGPT

ChatGPT Images

Work experience

Marketing Lead at Give Grants, Nov 2024 - Present · 1 yr 11 mos, Delhi, India

Marketing Manager at VDO.AI, Feb 2024 - Oct 2024 · 9 mos, Gurugram, Haryana, India

Marketing at JioSaavn, Nov 2021 - Feb 2024 · 2 yrs 4 mos, Mumbai, Maharashtra, India, - Designed and executed the advertising product and JioSaavn branding, messaging, and go-to-market strategy. - Developed high-impact marketing materials for prospects, clients, and internal client-facing teams. - Created a comprehensive set of compelling content assets, including media kits, playbooks, product flashcards, and case studies. - Developed and maintained yearly operating and budget plans. - Generated over 300 leads in one year through organic efforts and interest in advertising on the audio platform. - Oversaw agencies, partnered with publishers for PR and awards, and executed 8 events and 10 awards. - Managed inbound leads through Salesforce and monitored brand website and social media presence.

Digital Marketing Consultant at Multiple, May 2021 - Nov 2021 · 7 mos, Delhi, India, - Managed clients from diverse industries, including FMCG and fashion. - Successfully launched 2 new products for a vegan ice cream brand. - Developed and implemented effective social media marketing strategies. - Achieved a 50% reduction in customer acquisition cost and generated over 100 qualified leads for FMCG distributors within a week.

Head Of Brand Marketing at Sattviko, Jan 2020 - Mar 2021 · 1 yr 3 mos, - Oversaw all brand marketing efforts across channels, resulting in an 8x growth in website sales and a 10k-strong brand community through performance marketing efforts. - Managed online advertising on Facebook, Instagram, and Google advertising campaigns. Also, executed both ATL and BTL marketing activities. - Developed comprehensive analytics and tracking systems using Google Analytics, Hubspot, Sprout Social, and Agile CRM. - Built a successful B2B digital marketing channel to expand the company's distribution business. - Implemented a range of online and offline marketing campaigns, including successful festive online campaigns with over 80+ influencers and multiple co-branded campaigns. - Managed a team of 5 direct reports and 15 part-time team members. - Managed overall content for owned and market channels such as Amazon & Flipkart. - Developed customer segmentation and drive marketing plans to grow different segments through customer lifecycle value of acquisition, engagement , retention, and growth.

Education

Advanced Certificate in Managing Brands and Marketing Communication, Marketing, MICA | The School of Ideas

Bsc in CINEMA, Film/Cinema/Video Studies, Asian School of Media Studies