Headline

I help Shopify brands increase revenue through CRO & high-converting storefronts | Medkon

About

I help DTC brands turn more of their existing traffic into paying customers. As Co-Founder and Lead CRO Strategist at Medkon, I work with Shopify brands to improve conversion rates through CRO, UX strategy, high-performing frontend development, and data-driven design decisions. From identifying friction points to building pixel-perfect storefronts, my focus is on creating shopping experiences that increase revenue, not just look good. I've built AI-assisted CRO audit systems that deliver detailed conversion reports in under 48 hours, enabling brands to identify growth opportunities faster and make smarter optimization decisions. I believe sustainable ecommerce growth comes from understanding customer behavior, testing continuously, and building experiences that make buying effortless.

Location

Mumbai

Work experience

Co-Founder & Lead CRO Strategist at Medkon Services | Creative Agency, Nov 2022 - Present · 3 yrs 9 mos, Mumbai, Maharashtra, India, Started building Medkon while still in college — because waiting to graduate felt like leaving money on the table. Built Medkon from scratch — a modern digital growth company for serious ecommerce brands. → Delivered Shopify projects for brands like Fragile Base, Apex Gum, Dugazi, Swachh Tea → Specialize in CRO audits, premium UI/UX, and high-converting Shopify storefronts → Help DTC brands turn traffic into revenue through conversion psychology + frontend systems → Developed AI-assisted audit systems delivering 20+ page CRO reports in 48 hours → Built custom web experiences using Shopify, Next.js, and WordPress across multiple industries → Worked across ecommerce, personal brands, and service businesses — from strategy to live deployment

Frontend Developer at Fire Fly Solution, Aug 2022 - Oct 2022 · 3 mos, Learned the hard way that most websites are built to look good — not to perform. → Built and customized WordPress/WooCommerce storefronts → Started noticing patterns — beautiful sites with zero conversions → This gap between design and performance is exactly why Medkon exists today

Wordpress Developer at Tendsweb, Aug 2021 - Oct 2021 · 3 mos, Maharashtra, India, Early days of understanding how ecommerce actually works under the hood. → Built custom WordPress and WooCommerce solutions → Worked directly with business owners — understood their real problems firsthand → Realized developers build features, but nobody was thinking about the buyer's psychology

Education

Bachelor of Engineering - BE, Computer Engineering, Haji Jamaluddin Thim TrustTheem College of Engineering

Diploma, Web site designing, KVMIT Polytechnic