Headline

AI-Driven Design Systems Leader | 13+ Years in UX & Product Design | AI Strategy × Product Innovation | Building Intelligent, Scalable Experiences

About

Design leader with 13+ years of experience building scalable products, AI ready design systems, enterprise SaaS products, user experience driven digital solutions and high-performing design teams. I have led design initiatives in growing and complex organizations, helping teams move from fragmented experiences to cohesive, scalable solutions. My work focuses on designing and developing robust design systems, shaping practical UI/UX strategies, and partnering closely with engineering to cleanly translate ideas into production. I focus on building consistency and usability across products without slowing teams down. I am passionate about building strong teams through clear direction, thoughtful processes and hands-on mentorship. With deep cross-functional experience, I help align business priorities with real user needs, guide complex projects through ambiguity and deliver results that have measurable impact.

Location

Bengaluru

AI stack

antigravity

claude code

codex

gemini

n8n

openai

Work experience

Staff Product Designer, Design System at Tekion Corp, Apr 2026 - Present · 6 mos, Bengaluru, Karnataka, India

Senior Manager UX at Target, Aug 2024 - Dec 2025 · 1 yr 5 mos, Karnataka, India, Key Responsibilities Design System Strategy & Leadership 1. Define and own the long-term vision, roadmap, and strategy for an enterprise design system. 2. Align design system initiatives with product strategy, technology platforms, and brand standards. 3. Champion systems thinking to deliver consistent and cohesive user experiences across multiple digital touchpoints. People Leadership & Team Management 1. Lead, coach, and develop a multidisciplinary team including UX designers, UI designers, engineers, and technical writers. 2. Foster a high-performance culture focused on design quality, collaboration, and continuous improvement. 3. Set clear goals, manage performance, and support career growth through regular feedback and mentorship. Design System Governance & Operations 1. Establish governance models to support contribution, adoption, and ongoing maintenance of the design system. 2. Ensure quality, accessibility (WCAG), performance, and usability standards through audits and release processes. 3. Optimize design-to-development workflows using tools such as Figma, Storybook, design tokens, and CI/CD pipelines. Cross-Functional Collaboration 1. Partner with product, engineering, and platform leaders to integrate the design system into delivery workflows. 2. Guide product design teams on effective adoption, customization, and extension of system components. 3. Advocate for inclusive, accessible, and user-centered design practices across the organization. Measurement, Impact & Reporting 1. Define and track KPIs to measure design system adoption, performance, and return on investment (ROI). 2. Communicate progress, insights, and outcomes to senior and executive stakeholders using data-driven reporting. 3. Identify opportunities to scale design impact, improve operational efficiency, and accelerate product delivery.

Senior Manager, Design System at PhonePe, Jun 2022 - Aug 2024 · 2 yrs 3 mos, India, Key Responsibilities & Deliverables 1. Lead the design and technical direction of an enterprise design system, ensuring scalability, consistency, and long-term sustainability. 2. Define and deliver a clear design vision that elevates visual standards, user experience, and design quality across the platform. 3. Provide hands-on design leadership, including experience design, system components, and visual language development. 4. Develop and own the design system strategy and roadmap, defining future vision, incremental milestones, and implementation priorities within a complex ecosystem. 5. Establish and evolve contribution models, cross-functional operating rhythms, and governance workflows to support adoption and system maturity. 6. Refine and optimize processes for maintaining, scaling, and evolving the design system over time. 7. Partner with cross-functional stakeholders to identify user needs, gaps, and adoption challenges, translating insights into clear system requirements. 8. Mentor, guide, and retain design system team members, including Design Technologists (hybrid designer-engineers) and visual designers, supporting skill development and strategic growth. 9. Contribute to a strong design culture through collaboration, feedback, and continuous process improvement. 10. Manage, improve, and enable teams on design tools, workflows, and rituals to support efficient design-to-development execution.

Lead UX Designer at Aventri, Jun 2021 - Jun 2022 · 1 yr 1 mo, Pune, Maharashtra, India, My responsibilities and key deliverables in this position include the following: 1. Understand and hypothesize how people experience our products and bring that vision to life using personas and user journeys to turn abstract concepts into reality. 2. Tackle complex tasks and transform them into intuitive, accessible and efficient designs for our customers around the world from the novice user to the expert user. 3. Collaborate with Product Managers, Engineers and our stakeholders throughout the design process of creating user flows and wireframes to build high fidelity prototypes. 4. Demonstrate excellence in UI/UX, prototyping, visual design, evaluative research, and generative user research. 5. Be responsible and own the design for your project area, identify problems, and offer potential solutions. 6. Initiate peer-to-peer reviews to continuously raise the bar of the Design team. 7. Build and lead design system team across geographical location.

Head UI/UX Designer and Developer - Manager of Software Department at Miraj Group, Jun 2019 - Jun 2021 · 2 yrs 1 mo, Udaipur Area, India, Role Overview Software Department Manager responsible for overseeing people, processes, and resources to deliver new software applications and enhance existing products. Primary focus on project management, cross-functional coordination, and successful execution of software initiatives. Key Responsibilities – Management & Delivery 1. Manage and coordinate software development projects from planning through delivery. 2. Oversee team capacity, timelines, and resource allocation to ensure on-time and high-quality delivery. 3. Collaborate with engineering, product, and business stakeholders to define scope and priorities. 4. Ensure alignment between design, development, and business objectives. 5. Improve delivery processes and workflows to increase efficiency and quality. Key Responsibilities – UI/UX Leadership 1. Lead UI/UX strategy, design, and implementation across products and platforms. 2. Apply user-centered design principles to create intuitive, accessible, and scalable experiences. 3. Translate business and user requirements into wireframes, prototypes, and final UI designs. 4. Provide technical oversight to ensure design feasibility and front-end quality. 5. Maintain high standards for visual design, interaction design, and attention to detail.

Senior UI/UX Designer and Developer at FiveS Digital, Feb 2018 - Jun 2019 · 1 y 4 mo, Udaipur

Founder at GMK Foundations, Aug 2016 - Aug 2018 · 2 y, Udaipur

Senior Graphic Web Designer at IFW Techno Creations Pvt. Ltd., Aug 2016 - Feb 2018 · 1 y 6 mo, Udaipur

Web Designer & Developer at Dotsquares, May 2015 - Aug 2016 · 1 y 3 mo, Jaipur

UI Designer and Developer at iMark Infotech Pvt. Ltd, Jan 2015 - May 2015 · 4 mo, Chandigarh

Graphic and Web Designer at Webelance, Jan 2014 - Jan 2015 · 1 y, Ambala

Web designer and developer at Quantamin, Jun 2013 - Dec 2013 · 6 mo, Bangalore

Education

Bachelor's degree in Computer Science & Engineering, Computer Engineering, Sir Padampat Singhania University, Udaipur

12, science, The Study School, Udaipur Rajasthan

Public links

medium: https://medium.com/@alpeshkaranpuria

alpeshkaranpuria.netlify.app: https://www.alpeshkaranpuria.netlify.app/