About
I’m a growth-obsessed marketer who turns data into profitable scale. At CARS24 I own a ₹60 Cr+ annual Acquisition budget across Google, Meta, re-churn and affiliate channels, cutting cost-per-inspection by 48 % and delivering 1.1 L inspections on just ₹3.5 Cr spend Monthly . -By rebuilding channel economics, I flipped CM2 from deep negatives to healthy profits—now ₹5K per car on Google, ₹1.5K on Facebook, ₹2K via Affiliates, and ₹5K through AutoIQ re-churn -Relentless funnel analysis is my edge: fixes that patch leaks now recover 2,000+ inspections every month and lifted A2I conversion 10 % YoY . I also spearheaded Project Revive, orchestrating geo-specific pushes and operational tweaks that pulled 8,000+ inspections from lagging regions and liberated 8 markets from the critical list. Earlier stints in quality assurance and branch management taught me the value of operational excellence and customer empathy—skills I now fuse with marketing math to drive sustainable growth. I thrive in cross-functional arenas, mentoring teams, aligning marketing with product, and fostering a culture of rapid experimentation. If you’re passionate about scaling acquisition efficiently—or just want to talk growth, funnels, or cars—let’s connect!
Work experience
Marketing Strategist & Growth Manager at CARS24, Apr 2023 - May 2026 · 3 y 1 mo, Gurugram, Haryana, India
Marketing Strategist & Growth Associate at CARS24, Apr 2022 - Apr 2023 · 1 yr 1 mo, Gurugram, Haryana, India
Quality Analyst at CARS24, Aug 2020 - May 2022 · 1 yr 10 mos, Gurugram, Haryana, India
Used car Quality Analyst at CARS24, May 2018 - Aug 2019 · 1 yr 4 mos, Gurgaon, Haryana, India, Having good knowledge of all brand's vehicles eg. Mercedes Benz, Audi, Bmw, Volkswagen, Honda, Hyundai, Tata, Mahindra, Maruti etc.
Quality Assurance at PRECITECH ENCLOSURES SYSTEMS PRIVATE LIMITED, Aug 2014 - May 2018 · 3 yrs 10 mos, India
Education
Bachelor of Technology (BTech), Automobile engineering, Hindustan college of science & technology
INTERMIDIATE, AZAD HIND INTER COLLEGE, MAU,UTTAR PRADESH
