---
title: "Alok Gangrade - Demand Generation Manager, Enterprise Growth in Bengaluru | Tal"
description: "Meet Alok Gangrade, Demand Generation & Growth Leader | Enterprise B2B SaaS | ABM · Inbound · Pipeline → Revenue based in Bengaluru. AI stack includes claude and openai."
image: "https://tal.club/meet/alok-gangrade/share-image"
---

# Alok Gangrade on Tal

## Headline

Demand Generation & Growth Leader \| Enterprise B2B SaaS \| ABM · Inbound · Pipeline → Revenue

## About

I have spent 14 years building demand and growth engines for B2B SaaS businesses — and the one thing I have learned is that most demand generation fails not because of execution, but because it is disconnected from revenue\. My work fixes that disconnect\. I design enterprise demand architectures that connect marketing activity directly to pipeline and revenue — not just lead volume\. At every company I have worked with, the focus has been the same: build systems that scale, align with sales, and produce outcomes that show up in the business, not just the dashboard\. What I specialize in: \- Building inbound and ABM engines that create a predictable pipeline across enterprise and mid\-market segments \- Translating intent data into sequencing and sales activation, not just account targeting \- Designing marketing\-to\-sales handoff systems that improve conversion velocity and pipeline accountability \- Leading multi\-channel demand programs across paid, lifecycle, and account\-based motions at a regional scale Currently at Sirion, I lead enterprise inbound and ABM growth across North America and EMEA, contributing to over 60% of overall pipeline creation and owning demand programs that influence the majority of enterprise opportunities\. Earlier at MSG91, I built the demand generation function from the ground up — growing revenue from ₹50M to ₹500M over five years and scaling monthly qualified leads by 700%\. I work closely with Sales, SDR, RevOps, and Product Marketing — operating less like a marketer and more like a growth GM, accountable for outcomes and efficiency, not activity\. I am always open to conversations with growth\-minded leaders working on enterprise demand, pipeline strategy, and B2B SaaS scaling — feel free to connect\.

## Location

Bengaluru

## AI stack

claude

openai

## Work experience

Demand Generation Manager, Enterprise Growth at Sirion, Sep 2024 \- Present · 2 yrs 1 mo, Bengaluru, Leading enterprise demand and growth architecture for an AI\-native CLM SaaS platform, with full ownership of inbound and ABM demand across North America and EMEA — accountable for pipeline creation, revenue influence, and enterprise GTM execution\. Own the enterprise inbound and ABM growth charter, contributing materially to overall pipeline creation with marketing programs influencing 70%\+ of opportunities and closed deals across the enterprise funnel Architect and run multi\-channel demand engines across 6sense, LinkedIn, Google, Influ2, and email — spanning awareness through deal acceleration across enterprise and mid\-market segments Lead ABM strategy across a large named\-account universe, partnering closely with Sales and SDR teams to improve engagement depth and opportunity creation across complex multi\-stakeholder sales cycles Translate account and buyer intent signals into differentiated messaging, sequencing, and sales activation — extending intent beyond targeting into full\-funnel execution Drive double\-digit improvements in campaign\-to\-opportunity conversion and funnel velocity through structured marketing\-to\-sales handoff systems Own $100K\+ monthly media budget across enterprise demand programs, including channel mix decisions, allocation, and performance optimization with external agency partners Consistently deliver inbound SQO attainment above target, contributing to 40%\+ year\-over\-year growth in inbound SQO volume Led flagship GenAI thought\-leadership campaign that contributed 20% of quarterly MQL volume and supported broader enterprise GTM expansion Partner with Product Marketing, RevOps, Sales, and SDR leadership to align enterprise GTM priorities, messaging, and growth execution across regions

Growth Marketing Consultant at MSG91, Mar 2024 \- Aug 2024 · 6 mos, India, Re\-engaged with MSG91 on a contract basis to support growth and demand generation initiatives, contributing to campaign strategy, inbound program optimisation, and pipeline growth during a focused period of independent work\. Supported inbound demand programs and campaign strategy aligned to MSG91's B2B SaaS growth objectives Applied enterprise demand generation frameworks developed across previous engagements to improve lead quality and funnel efficiency Maintained active involvement in growth strategy and execution during a deliberate period of career transition and exploration

Demand and Growth Marketing Manager at Needl\.ai, Dec 2022 \- Feb 2024 · 1 yr 3 mos, Bengaluru, Led demand generation and inbound growth for an AI\-native B2B SaaS platform, owning the full funnel from awareness through pipeline creation — building the function largely from scratch with a lean team\. Grew weekly active users by 64% through structured lifecycle and engagement programs — directly influencing product retention and expansion revenue beyond the top of funnel Scaled qualified lead volume by 30% through integrated ABM and outbound programs, improving MQL\-to\-opportunity conversion by 25% Drove 20% increase in product adoption by aligning marketing programs tightly with Sales and Product on messaging, sequencing, and activation Built and led a marketing team of 3, establishing OKRs and execution frameworks aligned to business growth targets Grew organic traffic by 30% through SEO and content strategy — reducing paid acquisition dependency over time

Growth Marketing Consultant at Freelance, Sep 2021 \- Nov 2022 · 1 yr 3 mos, Indore, Worked as an independent growth marketing consultant with early\-stage B2B SaaS and D2C companies, partnering directly with founders on GTM strategy, demand generation, and revenue growth programs\. Collaborated with founders to build Annual Operating Plans defining revenue targets, marketing budgets, and performance goals — contributing to 20% revenue growth in the first year of engagement Delivered 35% year\-over\-year customer revenue growth across client portfolios through integrated demand and growth programs, while reducing Customer Acquisition Cost by 20% Achieved 3:1 ROI on marketing investments and improved Customer Lifetime Value by 25% through retention\-focused campaign design and lifecycle marketing

Demand Generation Specialist at Zluri, Apr 2021 \- Jul 2021 · 4 mos, Bengaluru, Early demand generation role at a B2B SaaS spend management platform\. Delivered 10% MQL growth and 25% improvement in email engagement within a 4\-month period through targeted SMB campaigns and marketing automation\.

## Education

Bachelor of Engineering \(B\.E\.\), Electrical, Electronics and Communications Engineering, Acropolis Group of Institutions

[View the original profile](https://tal.club/meet/alok-gangrade)

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