Headline

Brand Associate | Digital & Creative Marketing

About

I am a Brand Associate at Achha Foods with a focus on digital and creative marketing initiatives. My role centers on shaping brand communication for digital platforms, maintaining creative consistency, and supporting the execution of campaigns that strengthen brand presence and consumer engagement. I work at the intersection of brand strategy and digital creativity, collaborating with internal teams and external partners to ensure that content, campaigns, and messaging align with the brand’s positioning and commercial objectives. My approach balances creative thinking with brand discipline to deliver clear, relevant, and platform-appropriate communication.

Location

Lahore

AI stack

hugging face

notebooklm

notion

obsidian

Work experience

Brand Associate at Achha Foods, Jun 2025 - Present · 1 yr 1 mo, Greenforts 2

President of Essay Writing Society at University of the Punjab, Nov 2023 - Jun 2025 · 1 yr 8 mos, -Led the pioneer Essay Writing Society at the University of the Punjab, fostering a community of aspiring writers and promoting literary excellence. -Organized and managed writing workshops, competitions, and events, increasing student engagement by 40%. -Mentored and guided members in developing their writing skills, resulting in several students publishing their work. -Collaborated with faculty and external speakers to bring diverse perspectives to the society.

General Member of Essay Writing Society at University of the Punjab, Oct 2021 - Nov 2023 · 2 yrs 2 mos, -Actively participated in society events and workshops, contributing to content planning and execution. -Developed and implemented writing initiatives that enhanced member participation and skill development. -Supported the leadership team in organizing events and coordinating activities.

Finance Head of Character building society, IES at University of the Punjab, Sep 2022 - Sep 2023 · 1 yr 1 mo, -Managed financial planning and budgeting for the society, ensuring effective allocation of resources for events and activities. -Coordinated seminar management and logistics, successfully executing over 10 events with 100+ attendees each. -Created engaging content for seminars and events, contributing to increased visibility and participation.

Head of Content at Aachol Foundation Pakistan, Jul 2023 - Jun 2025 · 2 yrs, Pakistan, -Led educational seminars and workshops on mental health awareness, reaching over 100 participants across Pakistan. -Developed strategic partnerships with local organizations to amplify the foundation's impact and reach. -Supervised a team of volunteers and coordinators, improving team efficiency and communication.

Web Content Writer at Aachol Foundation Pakistan, Mar 2023 - Mar 2024 · 1 yr 1 mo, Lahore, Punjab, Pakistan, -Wrote and edited web content for Aachol Foundation, enhancing SEO and increasing website traffic -Created engaging social media content to raise awareness about mental health, growing the foundation’s online following by 20%. -Collaborated with cross-functional teams to produce cohesive messaging across all digital platforms.

Tech Blogger at Insightsfull Webspot, Jun 2024 - Nov 2024 · 6 mos, Remote, -Tech Blog Creation: Crafted informative and engaging blog posts on a wide range of technology topics, including software, gadgets, and industry trends, to attract and inform tech enthusiasts. -SEO Best Practices: Applied advanced SEO techniques, including comprehensive keyword research to boost search engine visibility and drive targeted traffic. -Keyword Integration: Conducted in-depth keyword analysis to identify relevant terms and incorporated them strategically into content, enhancing search engine rankings and reader engagement. -Content Strategy: Developed and managed content calendars, ensuring timely publication of high-quality articles aligned with the latest tech trends and audience needs. -Editing and Quality Assurance: Edited and proofread content for technical accuracy, coherence, and adherence to style guidelines, ensuring a high standard of quality and readability.

Book Author at Amazon Kindle Direct Publisher, Dec 2021 - May 2023 · 1 yr 6 mos, Remote, -Published "Truth Within Mist," a fantasy thriller that explores complex themes and rich character development. -Co-authored "Ethereal Escapes," an anthology with 8 other writers, contributing to both content creation and editorial processes. -Promoted publications through social media and author events, reaching a global audience

Education

Bachelor's degree, English Language and Literature, General, University of the Punjab

Fsc, Pre-Medicine/Pre-Medical Studies, Kips