---
title: "Alina Ashraf - Deputy General Manager- Customer Experience in Bengaluru | Tal"
description: "Meet Alina Ashraf, Customer Experience Leader | Education & Equity Advocate based in Bengaluru. AI stack includes claude code."
image: "https://tal.club/meet/alina-ashraf/share-image"
---

# Alina Ashraf on Tal

## Headline

Customer Experience Leader \| Education & Equity Advocate

## About

The Customer is at the heart of any business\. Over the last 11 years across the Retail and E\-Learning sectors, I have worked on both sides of the table\- Sales and Service and hence am able to offer a holistic perspective when it comes to designing customer\-centric strategies and growth initiatives\. I truly believe that we cannot build a great experience for the customer without empathy\. My work spans running large\-scale customer lifecycle programs, experience transformation, and cross\-functional stakeholder collaboration\. I am adaptive and agile \- both skills that have helped me succeed in fast\-paced, high\-impact environments\. Apart from my core work domain, Education & Gender Equity are causes deeply personal to me\. I have closely observed the inequity in access to education when it comes to children from low\-income or minority communities\. At the same time, I have also seen girls lose out far more than boys in this regard\. I am also looking at dedicating some of my time to these causes\. Outside of work, you’ll often find me curled up with a good book or listening to music with a pair of headphones on—it's where I recharge and find inspiration\. DM for a quick chat or consult\. Happy to help

## Location

Bengaluru

## AI stack

claude code

## Work experience

Deputy General Manager\- Customer Experience at ALLEN Digital, Jun 2025 \- Sep 2026 · 1 yr 4 mos, Bengaluru, Karnataka, India, Leading Product and Customer Experience charter for the Online Business, responsible for Satisfaction \(NPS,CSAT\) and Renewals Also led Logistics & Program Management for Study Material dispatch to students \- revamping the entire process to improve on\-time delivery

Senior Manager \- Global Customer Success & Strategy \(South Korea & Middle East\) at VIPKid, Jun 2024 \- May 2025 · 1 yr, Beijing, China, Customer Success,Renewals & Retention Strategy for B2C \- South Korea, UAE, Saudi Arabia

General Manager\- Student Experience at BYJU'S, Jan 2023 \- May 2024 · 1 yr 5 mos, Designed & executed long term strategy by defining Operational SOPs for the Customer Retention team, improving SLAs by 40% Led Manpower Planning, People Operations, Hiring & Resource Optimization for Student Experience Team Program Managed CXO\-Level project team to address strategic questions, and increased Customer Retention by 9%

Senior Manager\- Strategy & Planning at BYJU'S, Jul 2021 \- Jan 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, Process & People Operations & Business Intelligence for the Student Experience team

Manager\- Strategy & Planning at BYJU'S, Jun 2020 \- Jul 2021 · 1 yr 2 mos

Management Intern at Microland Limited, Apr 2018 \- May 2018 · 2 mos, Go\-To\-Market Strategy for Microland’s Managed Detection and Response Offering

Sales Officer at Hindustan Petroleum Corporation Limited, Jul 2013 \- Jun 2017 · 4 yrs, Greater Chennai Area, Led Sales and Marketing of Automotive Lubricants \- Maharashtra/Tamil Nadu regions Account Management of Channel Partners \(Lube Distributors\) Branding and Promotions through BTL activities Inventory Planning & Forecasting Market Research and Penetration to expand customer network Identifying and developing new markets, generating leads and ensuring client retention Team & Stakeholder Management

## Education

PGDM, Marketing and Strategy, Indian Institute of Management, Lucknow

Chemical Engineering, Chemical Engineering, Dr B R Ambedkar National Institute of Technology, Jalandhar

[View the original profile](https://tal.club/meet/alina-ashraf)

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