Headline

Marketing | Creative Strategy

About

A psychology graduate with a flair for writing, fashion, media, and all things creative. Currently in the marketing and content space for retail technology and AI platforms. Previously, was in charge for content in the fine jewellery industry. Range, I know!

Location

Mumbai

AI stack

cursor

opencode

claudecode

Work experience

Co-Founder at Knobby Knuckles, Apr 2021 - Present · 5 yrs 5 mos, A crochet and knit Instagram business started with my mother who makes all the items by hand! I work on social media, marketing, customer service, and design ideation for the brand. Featured in Vogue India

Assistant Manager at Fynd (Shopsense Retail Technologies Ltd.), May 2025 - Jun 2026 · 1 yr 2 mos, Mumbai, Maharashtra, India, Marketing for Kaily.ai and Boltic.io

Senior Content Associate at Fynd (Shopsense Retail Technologies Ltd.), Apr 2024 - May 2025 · 1 yr 2 mos

Content Associate at Fynd (Shopsense Retail Technologies Ltd.), Jan 2023 - May 2025 · 2 yrs 5 mos, Fynd Commerce Platform: B2B content for retail SaaS products and their impact Employer branding: Writing blogs on culture, products, events, and tech at Fynd Internal communications & campaigns Website copy

Brand Writer and Marketing Strategist at STAC Fine Jewellery, Nov 2021 - Jan 2023 · 1 yr 3 mos, Mumbai, Maharashtra, India, In charge of all copy + content for the brand. (Blogs, product descriptions, landing pages, advertisements, packaging) Ideating and executing content for the website and social media. Email marketing. Marketing and campaign strategy.

Copywriter at Sales for brands, Sep 2021 - Oct 2021 · 2 mos

Content Writer intern at WrittenlyHub | Content Writing Agency, Aug 2020 - Sep 2020 · 2 mos, Wrote articles covering a vast range of topics from product descriptions, to guides on technology, pets, and nearly everything else under the sun!

Education

Master of Arts - MA, Psychology, University of Mumbai

Certificate, Rational Emotive Behavioural Therapy, Altmindshift