Headline

Building brands, scaling businesses & managing projects—strategically and creatively. | Business & Marketing Strategist | Award-Winning Brand & Project Specialist

About

I’m a builder—of brands, businesses, and bold ideas. With over two decades of experience across India and the UAE, I’ve worn many hats: entrepreneur, creative director, marketing strategist, business development lead, and project manager. From scaling a startup to 150% YoY growth to rebranding legacy companies and managing turnkey infrastructure projects—I thrive at the intersection of vision and execution. Whether I’m closing high-value deals with ITC, Unilever, and Aditya Birla Group, or leading creative teams toward award-winning campaigns, my strength lies in bridging strategy with hands-on delivery. I’ve led full-scale interior and industrial projects, managed cross-functional teams of up to 75, and ensured 100% on-time project execution through smart planning, stakeholder coordination, and creative problem-solving. One of the highlights of my journey was leading an award-winning rebranding initiative for a long-standing legacy brand, resulting in a significant boost in visibility and measurable business growth. Whether it’s strategy, design, execution—or all three—I bring clarity, direction, and drive to every engagement. I’m equally fluent in people, deadlines, and turning “What if?” into “What’s next?”—whether that’s launching a brand, managing complex operations, or crafting campaigns that cut through. 💡 What I bring to the table: - Strategic Business Development & High-Value Client Acquisition - End-to-End Project & Operations Management - Brand Strategy, Identity Design & Rebranding - Cross-Functional Team Leadership & Vendor Management - Creative Direction across Digital, Print & Environmental Design Comfortable across the full spectrum of design, architectural, and project management tools—including emerging AI-based platforms—bringing both creative intuition and technical precision to every stage of a project. Let’s connect if you’re looking to collaborate on ideas that build brands, grow businesses, and get things done—creatively and efficiently.

Location

Bengaluru

AI stack

claude

gemini

Canva Magic Studio

ChatGPT

ChatGPT Images

Runway

Work experience

Head - Brand and Marketing at Cousins Ventures, Dec 2021 - Present · 4 y 9 mo, Bangalore, Cousins Ventures is a multi-venture company focused on building, operating and growing innovative businesses across Food & Beverage and Business Services. Our portfolio includes BroastKhan, Roll Khan, Maqam Restaurant, and Shepherdz Business Solutions — each built with a distinct vision, while sharing a common focus on quality, creativity, customer experience and sustainable growth. From developing consumer-facing F&B brands to providing solutions for businesses, Cousins Ventures brings together entrepreneurial thinking, operational expertise and a passion for creating brands that people remember.

Founder & Director at DI&P Services Private Limited, Aug 2019 - Present · 7 yrs 2 mos, Bengaluru, Karnataka, India, - Established and scaled a turnkey industrial infrastructure solutions company, achieving 120%–150% YoY growth. - Secured and executed large-scale contracts with leading corporations, driving project delivery from planning to execution. - Managed vendor ecosystems, procurement, and cross-functional teams to ensure operational excellence. - Led project management for commercial, industrial, and interior design builds with 100% on-time delivery.

Creative Director at Harness Corp., Apr 2018 - Present · 8 yrs 6 mos, Bangalore, - Lead branding, design, and digital marketing initiatives for global clients across diverse industries. - Oversaw multi-disciplinary teams delivering end-to-end solutions in branding, interior design, packaging, and digital media. - Directed strategic rebranding projects and high-impact campaigns that earned creative recognition and improved client market positioning. - Played a central role in business development and creative operations, translating client objectives into actionable and measurable results.

Marketing Communications Manager at SFFECO Global, Aug 2016 - Dec 2017 · 1 yr 5 mos, Dubai, Dubai, United Arab Emirates, - Directed marketing communication strategies across multiple product verticals. - Led an award-winning rebranding initiative for a long-standing multinational brand, boosting visibility and brand recall. - Oversaw creative production, content, exhibitions, and PR initiatives to support regional sales teams. - Managed external vendors and digital assets, including website and social platforms.

Marketing Communications Specialist at Tyco Fire & Security UAE LLC, Nov 2014 - Aug 2016 · 1 yr 10 mos, Dubai, - Developed and executed marketing campaigns supporting eco-friendly and safety product lines. - Worked cross-functionally with R&D and technical teams on product branding, documentation, and design. - Handled event planning, media relations, and vendor sourcing to enhance market presence.

Marketing Communications Specialist at SFFECO Global, Oct 2011 - Oct 2014 · 3 yrs 1 mo, United Arab Emirates, - Managed multi-brand communications and visual identity consistency across regional operations. - Delivered marketing assets for international events and product launches. - Supported vendor negotiations, production, and market research initiatives.

Education

BBA, Aviation, Tourism & Hospitality Management, Annamalai university

Public links

behance.net: https://www.behance.net/alibheda