--- title: "Alfy A Backer - Assoc Lead UX Designer in Greater Bengaluru Area | Tal" description: "Meet Alfy A Backer, Assoc Lead UX Designer at Lollypop Design Studio based in Greater Bengaluru Area. AI stack includes claude code, claude, and gemini. Explore public work links including alfy-portfolio.framer.website." image: "https://tal.club/meet/alfy-a-backer/share-image" --- # Alfy A Backer on Tal ## Headline Assoc Lead UX Designer at Lollypop Design Studio ## About Award\-Winning Senior Product Designer — NID Ahmedabad alumna \(B\.Des\) with 5\+ years shipping enterprise, e\-commerce, and consumer digital products across AI\-powered platforms, connected TV, and adaptive OS\. Winner of the DNA Paris Design Award 2026 in Graphic Design: Interactive Design\. Specialises in end\-to\-end design delivery — from user research and IA through to high\-fidelity prototypes, accessibility\-compliant interfaces, and developer\-ready handoff\. Currently, leads UX Design at Lollypop Design Studio, Bangalore\. Check out my portfolio: https://alfy\-portfolio\.framer\.website/ ## Location Greater Bengaluru Area ## AI stack claude code claude gemini lovable claudecode Figma Make ## Work experience Assoc Lead UX Designer at Lollypop Design Studio, Sep 2026 \- Present · 1 mo, Bengaluru, Continues to be part of some cool projects Senior User Experience Designer, Reporting Manager at Lollypop Design Studio, Jul 2025 \- Present · 1 yr 3 mos, Bengaluru, Got to build some cool projects 0\-1 \- Fitness Tracking app and Event Booking and tracking platform \- Food booking and Delivery App for popular global food chain Created an app 0\-1 that does booking table, food delivery, takeaway, catering and loyalty points \- Research for leading Lingerie and Inner Wear brand \- User research and Competitor Analysis for Global Ride hailing and automobile Company \- AI tools for Lawyers \- Custom OS Pitched proposal and designed an OS for a global consumer tech brand\. Mutating behaviour of device restrictions made the project more exciting to design for\. \- Mentoring my own team of designers, managing activities to keep team rooted to true design, driving innovation Associate Senior UX Designer at Lollypop Design Studio, Apr 2024 \- Aug 2025 · 1 yr 5 mos, Bengaluru, Karnataka, India, Got to design some cool products/websites across domains: \- Data Analytics Tool Designed a Data Analytics tool which catered to Data Novices to Data scientist\. The platform was extensive with multiple goals for user\. Got to explore multitudes of UX in this project with compelling requirement in a complex domain\. \- Custom TV OS Designed a custom OS for a TV for a consumer tech start up\. With constant feedbacks and in person discussions with client helped in building the product tailor fit for client requirement\. I liked what was designed so much that when it launched I bought one for myself\. \- Marketing Website for health tech product Designed website for a popular global health tech client to introduce their new product to market\. Worked on interactions that intrigues users to explore more\. \- Workflow Builder App: Designed a global app for an Edu tech company\. Did extensive research with other modules to understand scope and working of the app\. Consistent feedback sessions and iteration with internal team and client team to improve the designs and match best to client requirement\. Visual Designer at Fudd Marketing & Communications, Jan 2023 \- Apr 2024 · 1 yr 4 mos, Remote, \- Designed UI/UX and extended the visual identity for an E\- commerce platform for a leading Pan Indian Rainwear company \- Designed UI/UX for a digital resource centre, built an illustration system and created an extended visual identity for an NGO that publishes diabetes related articles in layman’s terms \- Building Concepts, Lo\- Fi and Hi\- Fi wire framing, prototyping and testing for multiple clients \- Branding, Visual Identity building, Editorial, Posters, Illustratons, Social media creatives and Catalogs for multiple clients UX Design & Research at KL11, Nov 2022 \- Sep 2023 · 11 mos, \- Redesigned website for an Electric Scooter brand \- seamless design for all devices \- User Research, Global and Local Competition Analysis, Documentation of research \- Building Concepts, Lo\- Fi and Hi\- Fi wireframing, prototyping, testing and hand off to client Visual Designer at Freelance, Jun 2022 \- Feb 2023 · 9 mos, \- Visual Identity for Law firm: Created logo, boards, visiting cards and letter heads for Kochi based Law firm \- Visual Identity for Isai,Plant Nursery: Created Logo, Social media creatives, visiting cards, envelopes, tags, stickers and hand painted name board for Kochi based nursery \- Customised Wedding Cards: Created custom wedding cards for clients across Kerala\. Invites included custom illustration of bride and groom\. \- Mobile Application for Bloomsbury bakery, Kochi Designed mobile app for a local bakery to help with managing their ordering system and operations \- Custom illustrations for Clients Freelance Print Designer at Cinnamon Vogue, May 2021 \- Oct 2022 · 1 yr 6 mos, Hybrid, \- Researched and documented Jaipur Block Printing, did ground research to understand technique better\. Met with block makers and printers to get best results for proposed designs\. \- Oversaw and directed the printing process at Jaipur \- Designed print collections for Summer and Festive seasons for 2021 and 2022 \- Designed motifs for woven collection ## Education Bachelor's degree, National Institute ofDesign \(NID\) Ahmedabad Rajagiri Public School, Kalamassery ## Public links - alfy\-portfolio\.framer\.website: https://alfy\-portfolio\.framer\.website/ [View the original profile](https://tal.club/meet/alfy-a-backer) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/alfy-a-backer#person", "name": "Alfy A Backer", "url": "https://tal.club/meet/alfy-a-backer", "image": "https://tal.club/meet/alfy-a-backer/profile-photo.jpg", "description": "Meet Alfy A Backer, Assoc Lead UX Designer at Lollypop Design Studio based in Greater Bengaluru Area. AI stack includes claude code, claude, and gemini. 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