Headline

Ops & CX | D2C | Supply Chain

About

I build and run revenue-critical operations for consumer and service businesses. Over the last 15 years, I’ve worked across manufacturing, B2B services, and omnichannel D2C, with complete ownership of supply chain and imports to customer experience, service operations, and P&L. My current role involves acting as the operational backbone to founders—ensuring availability, service quality, and customer trust don’t break as the business scales. I specialise in: -End-to-end Operations & CX leadership -Omnichannel supply chain, demand planning, inventory, and imports -Service operations, CRM, and escalation management -Process design, RCA, and risk mitigation -Building high-ownership teams with low attrition I’m most effective in environments where: -Operations directly impact revenue and brand trust -Founders want a calm, outcome-focused operator -The business is moving from chaos → stability → scale

Location

Bengaluru

AI stack

claude

openai

Work experience

Head of Operations and CX at Something's Brewing, Apr 2023 - Present · 3 yrs 7 mos, On-site, -Own business-critical operations impacting revenue, cost, and customer trust across supply chain, imports, inventory, logistics, service, CRM, and post-sales experience -Act as second-line leadership to founders, absorbing operational complexity and enabling strategic focus -Improve inventory availability and demand planning, reducing stock-outs and lost sales -Manage imports, regulatory documentation, and vendor governance, mitigating compliance and delivery risks -Institute RCA-driven processes across returns, service failures, and operational escalations -Protect brand reputation by resolving high-impact customer and service escalations -Partner on scale readiness, cost control, and operational planning

Manager - Brand, Marketing and Communication at Karle Infra Pvt. Ltd, Aug 2020 - Mar 2023 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Building brand equity for Karle Town Centre (a fully integrated township) through -Structured road maps for value based marketing -Consistent and creative communication -Liaising with agencies for ATL and BTL activities -Performance analysis with audience segmentation -Driving new initiatives -Alliances & partnerships Enhancing the employer branding experience for Karle Infra (Real Estate & Urban Infrastructure development company) by -Crafting and driving brand guidelines -Creating consistent and creative communication -Leading the CSR initiatives -Creating and governing loyalty programs Brand identity creation -Driving the zero-to-one journey for multiple sub brands with varying audiences -Consistent and creative communication for each brand

Chief Operating Officer at Graffiti Collaborative Pvt Ltd, Apr 2019 - Jun 2020 · 1 yr 3 mos, Bengaluru Area, India, Rationalized and improved end to end operations - Built resource plans, developed structure & team - Annual operating plan creation and governance - Transformation projects - Business intelligence - Process and project optimisation

Business Custodian at Graffiti Collaborative Pvt Ltd, Jul 2017 - Jun 2020 · 3 yrs, Bengaluru, Karnataka, India, Marketed 6 key services of a creative startup by identifying optimum sales channels and establishing new channels. - CRM setup, implementation and customisation - Lead acquisition strategy - Sales pitch - Negotiation and closure - EDM drip campaign execution - Lead and pipeline nurturing - Industry research - Account reviews - Project bidding (SAP Ariba) - Government project tendering

Account Manager at Graffiti Collaborative Pvt Ltd, Jun 2016 - Jun 2017 · 1 yr 1 mo, Bengaluru, Karnataka, India, Marketed 6 key services of a creative startup by building strong client relationships with focus on foundation and nurturing. Led to increase in repeat business and retainers - Business development - Client servicing

Manager - Applications Engineering at Aetos Design & Engineering Pvt Ltd, Oct 2013 - Jun 2014 · 9 mos, Marketed the engineering services of the organisation. Responsible for managing a Key Business Unit - Operations: Successfully planned and led a team to analyse and report the fire-fighting capabilities of 18 IOCL stations across 5 states in 40 days - Business development: Built a pipeline of leads in the Middle East

Sr Application Engineer at Aetos Design & Engineering Pvt Ltd, Jul 2011 - Feb 2014 · 2 yrs 8 mos, Marketed a specialized global product. Responsible for the implementation of analysis tools for Fluid simulations & CFD applications - Engineering (2D CFD) application – Conducted pre sale POCs and post sales implementation of solutions at client sites - Client servicing: Successfully executed projects nationwide for Govt organisations and private companies

Design & Production Engineer at Sahana`s Technologies Pvt Ltd, Mar 2009 - Jun 2011 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Responsible for the Planning, Production & Quality of the unit, and marketed 6 key products of the manufacturing company - Led engineering team: Revised tools, jigs and fixtures to improve capacities. Plant production increased by 20% - Quality Checks & Assurance: Methodical checks executed. Reduced rejection rates by 40% - Operations: Process improvements led to significant improvement in profitability - Client servicing: Client satisfaction doubled with a dedicated resource deployed on-site - ISO certification achieved: increased business revenue by 10%

Education

Bachelors, Mechanical Engineering (2008), Bapuji Institute of Engineering & Technology, Davanagere

Frank Anthony Public School