Headline

Growth Manager @ ShopDeck | Growth Marketing | Performance Marketing | GTM Strategy | D2C & E-commerce Growth | Customer Acquisition | Revenue Growth

About

Growth Manager with 3+ years of experience driving growth, performance marketing, and business strategy across D2C and e-commerce brands. Currently leading growth initiatives at ShopDeck, where I manage growth strategy and P&L for 200+ sellers across multiple categories. My experience spans customer acquisition, pricing strategy, GTM execution, performance marketing, business operations, and founder consulting. I have worked closely with business owners to identify product-market fit, improve unit economics, optimize marketing spend, and scale sustainable revenue growth. My expertise includes Meta Ads, Google Ads, audience segmentation, retention strategy, campaign optimization, and marketplace growth. Passionate about solving growth challenges through data-driven decision-making, experimentation, and customer-centric thinking. Open to opportunities in Growth, Marketing, Strategy, GTM, and Category.

Location

Bengaluru

AI stack

claude

openai

ChatGPT

Flowise

Work experience

Growth Manager at ShopDeck, Jul 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, * Managed growth strategy and P&L for 200+ D2C sellers generating ₹1Cr+ monthly GMV. * Partnered directly with founders to improve product-market fit, pricing, profitability, and unit economics. * Built and scaled Meta and Google Ads strategies across multiple product categories. * Led Google Ads GTM rollout and onboarded 250+ sellers within 3 weeks.

Assistant Growth Manager at ShopDeck, Apr 2024 - Jul 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India

Growth Consultant at ShopDeck, Jul 2023 - Mar 2024 · 9 mos, Bengaluru, Karnataka, India

Growth Consultant at ShopDeck (B2B SaaS), Jul 2023 - Mar 2024 · 9 mos, Conducted hands-on pricing, assortment, and profitability analysis for 20+ D2C brands — improved unit economics and guided SKU rationalisation across portfolios. Managed full-funnel Meta Ads across apparel, home décor, and utility categories; improved customer acquisition efficiency and profitability through audience, creative, and bidding optimization. Achieved 90% NPS across 20+ accounts (vs. team avg 78%) through structured QBRs, proactive margin and growth reviews, and near-zero client churn. Managed INR 1.5L+/day paid media budgets; grew commission revenue by 280% (USD 80K → 305K) through precision GTM execution — channel strategy, audience segmentation, and bid optimisation.

Growth Consultant Intern at ShopDeck (Previously NuShop), Jan 2023 - Apr 2023 · 4 mos, Bengaluru, Karnataka, India

Intern - Partnership - Safalta - an ed-tech brand backed by Amar Ujala at Safalta.com, Sep 2022 - Oct 2022 · 2 mos, Noida, Uttar Pradesh, India

Education

Bachelor of Commerce, Business/Commerce, General, Kirori Mal College, University of Delhi

Class 12, Commerce, Sunbeam School, Ghazipur