Headline

Head of Growth | GTM · Revenue Operations · D2C Performance Marketing | Meta, Google, Amazon | AI-Driven Ad Systems | ₹60 Cr+ ARR Built 0→1

About

Contact Information: 📩 jain.akshit08@gmail.com · +91 7387187135 I build growth machines from zero. At Shiprocket, I joined as the first hire to launch Shiprocket Ads, a net-new revenue vertical. Within 12 months, I took it from an internal pitch to ₹4 Cr+ in monthly recurring revenue, owning everything from GTM strategy and sales to client success and product partnership. That's what I do: find the revenue unlock, build the system, and scale it. ━━━━━━━━━━━━━━━━━━━━━ What I bring to the table: → GTM & Monetization: Launched and scaled a 0→1 business vertical; built pricing, positioning, and go-to-market playbooks from scratch → Performance Marketing: Managed multi-crore ad budgets across Meta, Google, Amazon, Flipkart, and Myntra with consistent ROAS improvement (100%+ gains for several clients) → AI-Led Growth: Partnered with product teams to build AI-driven ad solutions; actively integrating LLM-based tools into growth workflows → Team & Process Building: Hired and led cross-functional teams across Marketing, Sales, and Ops; built repeatable, scalable systems that don't break with headcount → Retention at Scale — 70%+ client retention across a high-churn category; improved D30 user retention by 22% at Mylo ━━━━━━━━━━━━━━━━━━━━━ I've worked across the full stack of growth: D2C brands · Marketplace advertising · SaaS monetization · Funnel architecture · Creative strategy · Data-led experimentation ━━━━━━━━━━━━━━━━━━━━━ What I'm looking for: A leadership role where I can own revenue, GTM, and growth, ideally in a high-velocity startup operating at the intersection of AI and commerce. I'm drawn to companies where growth is a first-principles problem, not a checkbox. Open to: Head of Growth · VP Marketing · Business Head · Marketing Consultant Industries: AI-native SaaS · D2C · Fintech · Marketplaces

Location

Gurugram

AI stack

gemini

openai

perplexity

Work experience

Head of Growth at Shiprocket, Jun 2024 - Jul 2026 · 2 y 1 mo, Gurugram, Haryana, India, - Joined as first hire to build Shiprocket Ads from zero, designed the GTM strategy, pricing model, and go-to-market playbook; scaled to ₹60 Cr+ ARR within 12 months. - Own full P&L for the ads vertical: revenue targets, team hiring, operational processes, and client success, all under one accountability structure. - Built and led cross-functional teams across Sales, Marketing, and Operations; created repeatable onboarding and retention systems that sustained 70%+ client retention. - Scaled 15+ D2C brands from ₹0 to ₹5 Cr+ in monthly ad spends, driving consistent ROAS improvements, 100%+ gains across multiple accounts. - Partnered with the product team to co-develop AI-driven ad solutions; integrated LLM-based tools into campaign execution workflows, reducing manual ops by ~40%. - Drove growth across Meta, Google, Amazon, Flipkart, Myntra, and emerging marketplaces, building a platform-agnostic performance layer for D2C brands.

Performance Marketing Lead at Mylo, Aug 2022 - May 2024 · 1 yr 10 mos, Gurugram, Haryana, India, - Rebuilt the performance marketing strategy from scratch, achieved 2.5x improvement in company-wide ROAS and a 79% reduction in CAC within 18 months. - Owned and scaled multi-crore performance budgets across Meta, Google, Amazon, Flipkart, and Myntra; consistently hit granular KPI targets across all channels. - Improved D30 user retention by 22% by collaborating with the product team on user-centric app improvements, bridging the gap between paid acquisition and post-install experience. - Built in-house audience segmentation frameworks with the data team; reduced reliance on third-party tools and improved ad targeting precision across app and web. - Led creative strategy across formats (video, static, UGC); developed high-converting ad creatives and landing pages that drove measurable lift in CTR and CVR. - Institutionalized data-driven decision-making across the marketing org, weekly cadences tracking CTR, Hook Rate, LPV%, CPA, and ROI; used insights to reallocate budget dynamically.

Performance Marketer at Fennel AI, Jul 2022 - Oct 2022 · 4 mos, Gurugram, Haryana, India, - Drove performance campaigns for a U.S.-backed AI startup; managed paid acquisition across channels to support early user growth and investor-facing traction metrics. - Operated in a zero-to-one environment, built campaign infrastructure from scratch with limited resources and a tight feedback loop with the founding team.

Senior Digital Marketer at StartupFlux, Mar 2018 - Aug 2022 · 4 yrs 6 mos, Noida, Uttar Pradesh, India, - Managed performance campaigns (PPC, paid social) for 10+ clients simultaneously across diverse industries; maintained individual account ownership from strategy to reporting. - Ran continuous A/B testing across ad copy, creatives, and landing pages, improved average CTR by 30%+ and CVR by 18% across the portfolio over 2 years. - Built and launched client websites and landing pages on Shopify, WordPress, and Squarespace; integrated CRM and email marketing workflows end-to-end. - Progressed from individual contributor to team lead; grew from managing owned ad accounts to overseeing multi-client strategy and junior team performance.

Intern at National Informatics Center, Jun 2016 - Aug 2016 · 3 mos, Greater Delhi Area

Education

Bachelor of Technology - BTech, Computer Science, Bharati Vidyapeeth