Headline

Google | LinkedIn Top Voice | Forensic Teardowns of Indian Startups and Consumer Brands | MBA, SPJIMR

About

I'm currently a Digital Marketing Strategist at Google, a 3x LinkedIn Top Voice, and my content has crossed 20 million impressions organically. All of that started from just writing about things I genuinely couldn't stop thinking about. I research and write about Indian startups, businesses, consumer brands, fintech, quick commerce, IPOs, and market stories that are worth digging into. The posts are always data-backed, always research-first, and built on the kind of reading most people skip, like annual reports, DRHP filings, and earnings calls. That's what the 25,000+ people who follow me come for. Along the way, I've worked on growth and product at Indian Express and NDTV Profit, and run marketing and growth work with brands like Paytm, Dhan, Zepto, and Zomato. I did my MBA in Marketing from SPJIMR Mumbai, and my B. Tech in Electrical Engineering from DTU before that. If you follow Indian business, markets, or just enjoy a proper company teardown with real numbers, we'd get along well.

Location

Mumbai

AI stack

antigravity

claude code

codex

gemini

lovable

openai

Work experience

Marketing Strategist at Google, Apr 2026 - Present · 6 mos, Gurugram

Digital Business Group Intern at JM Financial Services Ltd, Apr 2025 - May 2025 · 2 mos, Mumbai Metropolitan Region

Growth Product Manager at NDTV Profit, Sep 2023 - May 2024 · 9 mos, Delhi, India, •Led the BQPrime's transition to NDTV Profit, managing the migration and launching of the Android and iOS applications for NDTV Profit. •Elevated NDTV Profit's digital subscription business, achieving a 20% monthly growth within 3 months through strategic growth marketing and comprehensive management of CRM and marketing tools. •Attained a 98% data flow accuracy by seamlessly integrating the MoEngage customer engagement platform into the subscription business. •Enhanced the website and app by conducting extensive user research on consumer preferences in the financial digital media industry, directly impacting the growth of the subscription business.

Product Marketing Manager at The Indian Express, Jun 2022 - Aug 2023 · 1 yr 3 mos, •Achieved 95% data flow accuracy by successfully integrating the customer engagement platform (MoEngage) for the subscription business, surpassing the initial 40% level. •Increased conversions and revenue growth by designing and optimizing the acquisition, onboarding, engagement, retention, and revenue funnels. •Achieved a 42% renewal rate and significant 28% growth in daily active users (DAU) for subscribers through automation and personalized recommendations. •Developed a churn prediction model that enabled targeted campaigns, leading to improved subscriber retention. •Collaborated with B2B partners to create impactful landing pages, resulting in the acquisition of over 10,000 users within two months.

Product and Growth Intern at The Indian Express, Jan 2022 - May 2022 · 5 mos, Noida, Uttar Pradesh, India

Growth Intern at AsknBid Tech, Mar 2021 - May 2022 · 1 yr 3 mos, Delhi, India, •Led Influencer Marketing Operations, achieving 100K downloads in under 100 days, reaching over 10 million users, and collaborating with 50+ influencers. •Managed Content and Organic Reach, handling social media across various channels for the startup and driving organic growth. •Part of the Product and Growth Team, utilizing Google Analytics, Microsoft Clarity, and Mixpanel for product insights, participating in brainstorming sessions on acquisition, retention, and engagement, and implementing growth campaign product changes. •Handled Digital Marketing and Social Media Marketing, managing Facebook and Google Ads, overseeing social media calendars, and creating campaigns for various platforms.

Education

PGDM, Marketing, SPJIMR SP Jain Institute of Management & Research

Bachelor of Technology, Electrical and Electronics Engineering, Delhi Technological University