Headline

Growth & Marketing Leader | Built & scaled consumer internet businesses

About

Consumer internet leader with 15 years of experience building and scaling marketplaces, fintech and commerce businesses across Amazon, Snabbit, Dunzo and Zomato. Proven track record of driving sustainable growth, improving unit economics, and scaling products from launch to millions of users. Career highlights: - At Snabbit, scaled jobs 4x, halved marketing cost per job, and took market leadership despite operating in fewer markets in 6 months - At Amazon Now, built a repeatable playbook that scaled 300+ dark stores to 15-20% hyperlocal market share within 6 months of launch - At Dunzo, drove the pivot to Quick Commerce, launched Dunzo Daily, and improved payback period of ads by 6x - At Zomato, helped scale the food delivery business from launch to 3M monthly orders in 2.5 years through product and lifecycle growth

Location

Bengaluru

AI stack

claude code

codex

claudecode

ChatGPT

Work experience

SVP, Growth & Marketing at Snabbit, Dec 2025 - Present · 9 mos, - Halved cost of user acquisition while scaling performance, brand and hyperlocal marketing spend by 1.5x and new users by >2.5x - Halved loss per job by via a pricing system based on user behavior, marketplace health and competition intensity and improving supply utilization by 10pp via a central planning and forecasting processes to match supply and demand - Established user habit formation to align marketplace, supply and product investments around long term user retention and frequency

Angel Investor at Troopod, Betterhalf, Burncal, The Nestery, Feb 2021 - Present · 5 yrs 7 mos

Head of User Growth & Marketing, Amazon Now at Amazon, Oct 2024 - Oct 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, Joined Amazon Now pre-launch as the founding marketer, built the growth and marketing function from scratch, and created a repeatable dark-store launch playbook that scaled 300+ stores to 15-20% hyperlocal market share within 6 months of launch

Manager, Business Development, Amazon Advertising at Amazon, Dec 2022 - Oct 2024 · 1 yr 11 mos, Bengaluru, Karnataka, India, - Responsible for sales strategy & go-to-market for all media ads products in India; miniTV, Fire TV, Prime Video, DSP Video & Alexa - Drove 3.9x YoY ad revenue growth in H2 2023 & 5.5x YoY revenue growth in Q1 2024 for miniTV by redesigning the go-to-market narrative around effectiveness to successfully handle low platform reach objections - Developed the partner-led sales business to drive advertiser coverage for all media ad products in India

Senior Marketing Manager, Amazon Pay at Amazon, Jun 2021 - Dec 2022 · 1 yr 7 mos, Bengaluru, Karnataka, India, - Responsible for driving revenue growth for Insurance, Wealth, Travel, and Entertainment categories in India - Reignited a flat vehicle insurance business and drove 2x YoY revenue growth by introducing a lead-based growth model - Enabled navigation of travel & entertainment categories on Amazon app home screen; drove 25% incremental revenue in 2023

Head of User Growth at Dunzo, Aug 2019 - Jun 2021 · 1 yr 11 mos, Greater Bengaluru Area, Responsible for driving transaction volume and value growth for all consumer businesses. Focus areas included growth strategy, performance marketing, user lifecycle management, retention and conversion optimization. Crafted and implemented a growth strategy to improve payback period by 6x, which led to the pivot to grocery business, the launch of Dunzo Daily and laid the foundations for growing to 2 Mn weekly orders.

AVP, User Growth at 1mg, Dec 2017 - Jul 2019 · 1 yr 8 mos, Gurugram, Haryana, India, Led a team of 10 marketers, 5 product managers and 20 engineers to drive revenue growth for all consumer businesses. Focus areas included performance marketing, conversion optimization, search engine optimization and user lifecycle management. Highlights: - Doubled monthly active transacting users in Dec ‘18 over Dec ‘17 - Started the user growth team; improved web & app conversion rate by 4x & 2x in 10 months - Doubled organic web users in Jul ‘18 over Dec ‘17 - Grew paid new transacting users at a CMGR of 12% over 20 months, while reducing cost of acquisition by 40%

Education

PGDM, Sales & Marketing, Indian Institute of Management, Indore

B.Tech, Biotechnology, Shanmugha Arts, Science, Technology and Research Academy