---
title: "Akshay Srivastava - Performance Marketing & Analytics Associate in Greater Bengaluru Area | Tal"
description: "Meet Akshay Srivastava, Performance Marketer & Growth Analyst | Paid Media | Marketing strategy | Consumer Behaviour based in Greater Bengaluru Area. AI stack includes claude, elevenlabs, and gemini."
image: "https://tal.club/meet/akshay-srivastava/share-image"
---

# Akshay Srivastava on Tal

## Headline

Performance Marketer & Growth Analyst \| Paid Media \| Marketing strategy \| Consumer Behaviour

## About

Good marketing makes you click\. Great marketing makes you feel understood\. I focus on the second\. I run performance marketing at insureka, a fast\-growing car insurance platform, where I own paid media across channels and obsess over what happens after the click\. My background sits at an uncommon intersection — an MBA in Marketing with a minor in Finance, built on a technical foundation that taught me to think in systems before I learned to think in campaigns\. That combination shapes how I work: I study why people make the decisions they do, map the full customer journey, and build campaigns that meet them exactly where they are\. Understanding the customer isn't a soft skill\. Paired with growth analytics and financial rigour, it's the sharpest tool in the room\. Open to connecting with performance marketers, growth professionals, and anyone who thinks in funnels\.

## Location

Greater Bengaluru Area

## AI stack

claude

elevenlabs

gemini

n8n

openai

perplexity

## Work experience

Performance Marketing & Analytics Associate at insureka, Feb 2025 \- Present · 1 yr 8 mos, Bengaluru, Own end\-to\-end performance marketing across paid channels at insureka, a fast\-growing Auto insurance platform\. Manage campaign strategy, budget allocation, and optimization across Google Ads, Meta, and programmatic channels\. Built a PostHog analytics stack to track the full customer journey from landing page to policy purchase\. Surfaced a 73% drop\-off in the quote funnel, directly informing UX improvements\. Diagnosed a 41% UTM tracking gap across quote events, leading to a full attribution overhaul that improved campaign measurement accuracy\. Bring together consumer behaviour insights, growth analytics, and financial rigour to ensure every marketing decision is backed by data\.

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, ICFAI business school

Bachelor of Business Administration \- BBA, Business Administration and Management, General, Dempo Charities Trusts S\.S\. Dempo College of Commerce & Economics Altinho

[View the original profile](https://tal.club/meet/akshay-srivastava)

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