Headline

Performance Marketer & Growth Analyst | Paid Media | Marketing strategy | Consumer Behaviour

About

Good marketing makes you click. Great marketing makes you feel understood. I focus on the second. I run performance marketing at insureka, a fast-growing car insurance platform, where I own paid media across channels and obsess over what happens after the click. My background sits at an uncommon intersection — an MBA in Marketing with a minor in Finance, built on a technical foundation that taught me to think in systems before I learned to think in campaigns. That combination shapes how I work: I study why people make the decisions they do, map the full customer journey, and build campaigns that meet them exactly where they are. Understanding the customer isn't a soft skill. Paired with growth analytics and financial rigour, it's the sharpest tool in the room. Open to connecting with performance marketers, growth professionals, and anyone who thinks in funnels.

Location

Greater Bengaluru Area

AI stack

claude

elevenlabs

gemini

n8n

openai

perplexity

Work experience

Performance Marketing & Analytics Associate at insureka, Feb 2025 - Present · 1 yr 8 mos, Bengaluru, Own end-to-end performance marketing across paid channels at insureka, a fast-growing Auto insurance platform. Manage campaign strategy, budget allocation, and optimization across Google Ads, Meta, and programmatic channels. Built a PostHog analytics stack to track the full customer journey from landing page to policy purchase. Surfaced a 73% drop-off in the quote funnel, directly informing UX improvements. Diagnosed a 41% UTM tracking gap across quote events, leading to a full attribution overhaul that improved campaign measurement accuracy. Bring together consumer behaviour insights, growth analytics, and financial rigour to ensure every marketing decision is backed by data.

Education

Master of Business Administration - MBA, Business Administration and Management, General, ICFAI business school

Bachelor of Business Administration - BBA, Business Administration and Management, General, Dempo Charities Trusts S.S. Dempo College of Commerce & Economics Altinho