Headline

Digital Marketing & Account Management Expert | 12+ yrs in B2B/B2C Growth, Paid Media, Performance Marketing, Client Strategy | Client Development Manager @ Tyroo

About

I am a digital marketing and account management professional with 12+ years of experience helping B2B and B2C brands grow across APAC, North America, and India. My work has primarily focused on client servicing, campaign execution, paid media, and performance tracking, with a strong foundation in quality assurance and project delivery. Over the years, I have worked with leading global clients like Huawei, DexYP USA, and YP Canada, managing everything from integrated marketing strategy and ad operations to team leadership and client retention. I have led the execution of 300+ PPC campaigns across verticals, driven new business growth, and handled reporting across platforms like HubSpot, Salesforce, Tableau, and Power BI. I bring a hands-on approach to solving marketing challenges, whether that’s building custom campaigns, optimizing SEM and display ads, writing content for landing pages, or leading multi-region onboarding for new accounts. My Key Highlights: 🔹Managed digital campaigns across APAC, US & Canada for over 300 client accounts 🔹Increased revenue by securing and expanding enterprise accounts in B2B and B2C segments 🔹Built and led marketing teams of up to 25 members, ensuring delivery across performance benchmarks 🔹Delivered reporting and business reviews for MBR, QBR, and C-level stakeholders Skills & Tools I Specialized In: Digital Marketing Strategy | Performance Marketing | Paid Media (Google Ads, LinkedIn, Bing)| SEM, SEO, Email Marketing | Affiliate Marketing | RFP Development | Campaign Reporting | Quality Assurance | Client Relationship Management | Salesforce | HubSpot | Tableau | PowerBI | Kenshoo | Wolfpak Outside of work, I am a published author of the book Frozen Fires and enjoy traveling and photography. If you are looking to discuss digital marketing, client growth strategies, or potential opportunities in performance-driven marketing environments, let’s connect!

Location

India

AI stack

claude

gemini

openai

ChatGPT

Work experience

Client Development Manager at Tyroo, Oct 2024 - Present · 2 yrs 1 mo, Bengaluru, Karnataka, India, As Client Development Manager at Tyroo CJ, I am managing key accounts and marketing strategies across APAC, focusing on revenue growth for B2B and B2C brands. I am leading strategic planning, execution, and optimization of digital campaigns using data insights. Achievements: -Built and maintained marketing strategies aligned to client objectives and audience segments -Helped improve ROI by refining campaign targeting through customer insights and analytics -Ensured consistent communication across platforms by aligning Sales, Product, and Creative teams -Used platforms like HubSpot, Salesforce, Tableau, and Power BI to track marketing performance Skills: Account Management, Digital Strategy, APAC Market Experience, Marketing Analytics, Client Engagement, B2B & B2C Marketing, HubSpot & Salesforce Expertise

Account Manager at InMobi, Oct 2022 - Aug 2023 · 11 mos, Bengaluru, Karnataka, India, As an Account Manager at InMobi, I oversaw client onboarding, campaign launches, and performance reviews across digital marketing channels for B2B and B2C accounts in India and APAC. Achievements: -Managed end-to-end account setup, campaign execution, and performance optimization -Acquired new clients and expanded existing accounts through strategic planning -Delivered regular business reviews and performance reports to stakeholders -Used tools like Bing Ads, Google Ads, HubSpot, Salesforce, and LinkedIn Ads for campaign delivery Skills: Client Servicing, Campaign Planning, Performance Reporting, Search & Display Advertising, SEO & Social Media Marketing, CRM & Martech Tools, Stakeholder Communication

Assistant Manager - Search Monetization at Wipro Limited, Nov 2020 - Oct 2022 · 2 yrs, Bengaluru, Karnataka, India, As Assistant Manager - Search Monetization at Wipro Limited, supporting Huawei, I managed digital monetization strategies for Huawei across APAC, including affiliate and digital marketing campaigns, ad planning, and performance tracking. Achievements: -Designed story-led digital campaigns across shopping and travel verticals -Created marketing materials and oversaw execution based on platform and market insights -Supported business teams in ad slot planning and evaluation using suggested keywords and PVs -Worked with multiple commercial partners to ensure effective monetization strategies Skills: Affiliate Marketing, Ad Monetization, Vertical-Based Campaign Planning, Marketing Content Creation, B2B & D2C Marketing, Digital Campaign Execution, Keyword & Performance Strategy

Business Process Lead - Digital Marketing at Tata Consultancy Services, Oct 2015 - Oct 2020 · 5 yrs 1 mo, Bengaluru, Karnataka, India, Descriptions: Started as a Campaign Manager managing SEM campaigns and client portfolios, and grew into a Team Lead role overseeing a 25-member digital marketing team. I was responsible for the day-to-day operations, performance tracking, and end-to-end campaign management across multiple clients in the US and Canada (DexYP and YP Canada). I led over 300 PPC campaigns (B2B & B2C), focusing on strategy, performance analysis, and optimization. I also maintained daily engagement with clients, shared regular updates and performance insights in MBR and QBR sessions, and ensured adherence to SLAs. Achievements: -Managed and optimized PPC campaigns across more than 300 accounts in the US & Canada regions -Promoted to Team Lead role and handled the full digital marketing delivery lifecycle for a 25-member team -Delivered consistent service performance as measured through MIS, MBR, and QBR reporting -Trained new hires on Google Ads setup, campaign tools, and internal processes -Worked on SEM, SEO, SMM, LinkedIn, and Email marketing, along with keyword research, content creation, analytics reporting, and campaign forecasting Skills: SEM / PPC Campaign Management, Google AdWords & Bing Ads, Analytics & Reporting (MBR, QBR, MIS), Team Management & Escalation Handling, Content Creation & Keyword Research, Account Performance Monitoring Tools: Google Ads, Salesforce, Wolfpak, Kenshoo

Senior Executive - Digital Sales at Valueleaf Services India Pvt. Ltd., Dec 2014 - Jul 2015 · 8 mos, Greater Bengaluru Area, As a Senior Executive at Valueleaf Services India Pvt. Ltd, I planned and executed sales strategy to generate new leads for digital services. I handled client communication and worked to maintain long-term business relationships. Achievements: -Created tactical lead generation plans tailored to business goals -Managed outreach and client follow-ups, ensuring a consistent pipeline -Supported customer retention by providing timely communication and service updates -Strengthened account relationships through regular engagement Skills: Lead Generation Strategy, Customer Retention, Sales Planning, Client Follow-up, Relationship Management, CRM Handling, Pipeline Building

Education

Post Graduate Diploma in Management, Marketing, Human Resource Management, SDMIMD

Engineer's Degree, Mechanical Engineering, Don Bosco Institute of Technology (D.B.I.T)