Headline

AI Creative Systems Lead | 15+ Years in Advertising, Brand Storytelling & Production | Building AI Workflows, Quality Systems and Scalable Content Engines

About

Akshay Kumar is an AI Filmmaker and Creative Director who has spent more than 15 years in production - from animation studios and WPP agencies to now directing cinematic AI brand films for some of India's most recognised names. His recent work spans AI-powered campaigns for Shopper Stop, The Collective India, Taneira, and Tata Gluco Plus. Before that — over a decade of directing video, motion, and animation content for Britannia Industries, Amazon India, Google, Housing.com, Simplilearn, HDFC Life, VIP Bags, and Andhra Pradesh Tourism across agencies including Mirum India (WPP), Red Bangle, and Propaganda India. What makes his work different from the flood of AI content out there: he doesn't just prompt. He directs. More than 15 years of advertising thinking, film direction, and production craft - now applied through AI. That combination is why the output looks like cinema, not a tech demo. Currently building what he believes will become the new standard for how Indian brands produce video content. The AI filmmaking wave is here. Akshay isn't following it - he's shaping it.

Location

Bengaluru

AI stack

claude code

claude

codex

cursor

gemini

grok

Work experience

AI Filmmaker & Creative Director at Fryed Advertising, Dec 2022 - Present · 3 yrs 11 mos, Bengaluru, Karnataka, India, Akshay leads AI-powered cinematic brand film production, directing end-to-end campaigns for premium Indian brands using AI-first creative pipelines that deliver production-house quality at a fraction of the traditional timeline and cost. Recent clients include The Collective India, Taneira and more. What he delivers: - Cinematic AI brand films - concept, direction, and final delivery - AI-powered ad campaigns and visual storytelling - Creative direction for brands building AI-first content strategies - Custom production pipelines built on MidJourney, RunwayML, Kling, Higgsfield, Freepik etc. More than 15 years of traditional production - animation, TVCs, pan-India product launches, WPP agency work - now compressed into AI filmmaking. The tools changed. The taste, the craft, and the obsession with quality didn't. Most AI content looks like AI content. This doesn't. That's the point.

Associate Creative Director at Red Bangle, Nov 2020 - Jul 2022 · 1 yr 9 mos, Bengaluru, Karnataka, India, Akshay led the in house video production department at Red Bangle - defining processes, setting quality standards, and scaling content delivery across global markets. Owned complete project lifecycles from concept to delivery: visualization, research, referencing, production, post-production. Managed cross-functional creative teams spanning subtitling, dubbing, design, packaging, and QA across international markets. Established and managed global video budgets. Hired, mentored, and built the production team. Revamped agency workflows and operational structures to meet evolving business objectives. This role was the bridge between execution and leadership, the operational backbone that now powers the speed and scale of AI filmmaking.

Creative Motion Director at Mirum India: A WPP Company, Aug 2017 - Nov 2020 · 3 yrs 4 mos, Bengaluru, Karnataka, India, Akshay served as Creative Motion Director at Mirum India, a WPP company - leading video and animation production for one of India's most iconic FMCG brands. BRITANNIA INDUSTRIES - India's largest FMCG conglomerate. Akshay led video production and animation direction for Britannia's digital presence, creating brand identities, launch campaigns, and pan-India product rollout content. Strategically created and supervised animation content for multiple Britannia product launches reaching audiences across India. Built and managed the in-house production engine: pre-production, production, and post-production. Directed content across multiple camera angles, motion graphics, audio, visual effects. Created unique brand identities for legacy brands entering digital media for the first time. Campaigns produced during this period include #WhenOatsMetChocolate, Britannia Khao World Cup Jao, and Save Our Sentinels (SOS).

Production Supervisor at Propaganda India, Mar 2013 - Jun 2017 · 4 yrs 4 mos, Bangalore, India, Akshay led production and animation for one of Bangalore's independent agency - producing work for over 30 clients across explainer films, brand animations, and television commercials. CLIENTS: Amazon India, Google, Housing.com, Simplilearn, HDFC Life, VIP Bags, Max Healthcare, Andhra Pradesh Tourism. Led all client and internal meetings for ideation and brainstorming. Managed end to end production for TVCs, collaborated with production teams through every stage, and established quality standards across all output. This was the foundation, where advertising thinking and production craft became second nature.

Animation Lead at Rocket Science Animation, May 2010 - Jan 2013 · 2 yrs 9 mos, Gurugram, Haryana, India, Akshay developed 3D and 2D animated TVCs and original web content for clients including Google+, Go Ibibo, Sprite, NDTV, Apollo Tyres, Dettol, Mazza, and JLL. Conceptualized storyboards, animatics, and narratives across 60+ projects for TV, digital, and internal AV. This is where the animation roots were planted.

Education

Diploma in Animation film designing, 2d animation and film making, Academy of Animation & Gaming