Headline

B2B Growth & Demand Generation Leader | Revenue Marketing, GTM & ABM | Built $4.8M+ Marketing-Sourced Pipeline | CAC, Attribution & AI-Powered Growth Systems

About

A seasoned B2B marketing leader with over a decade of experience architecting and executing comprehensive growth strategies for global organizations. My leadership philosophy is built on a data-first, customer-centric foundation. I specialize in designing and scaling full-funnel marketing engines, moving beyond traditional tactics to build integrated systems that drive predictable pipeline and accelerate revenue. I am adept at leveraging sophisticated MarTech stacks, with deep expertise in HubSpot for marketing automation, CRM, and creating seamless, data-driven customer journeys. A key part of my strategy involves embedding Agentic AI Workflows into marketing operations to enhance personalization, optimize campaign performance, and unlock new efficiencies. My core competencies include: Marketing Strategy & Planning: Translating business objectives into actionable, multi-quarter marketing plans. Demand Generation & ABM: Building scalable programs that capture and nurture high-value accounts. Data-Driven Leadership: Utilizing analytics to forecast, pivot, and prove marketing's impact on ROI. Cross-Functional Negotiation: Aligning executive, sales, and product teams around a unified growth vision. I excel at building and mentoring high-performing teams capable of navigating complex market landscapes and delivering measurable results.

Location

Bengaluru

AI stack

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Work experience

Director - Digital Operations at Blufig, Apr 2026 - Present · 6 mos, Bengaluru, Karnataka, India

Digital Marketing Lead at Blufig, Feb 2024 - Apr 2026 · 2 yrs 3 mos, Bengaluru

Marketing Manager at Tecplix Technologies Private Limited, Nov 2022 - Nov 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, Taken up the challenging role of heading the marketing department in the dynamic and highly competitive cybersecurity landscape. Crafted a comprehensive content strategy after competitive analysis. It is being executed by a team of talented content writers and we are generating good visibility of the organization on social media and search engines while also improving brand credibility.

Digital Marketing Manager at WebManufact, Feb 2022 - Oct 2022 · 9 mos, Bengaluru, Karnataka, India, Elevated to spearhead the digital realm, orchestrating a remarkable turnaround. Skyrocketed website organic traffic from 100 to 9500 monthly visitors in under 4 months, and propelled organic keywords from under 100 to over 2000 within the same period. Generated 15-20 sales-qualified leads organically per month by leveraging inbound & outbound marketing, empowering our B2B warehousing business to flourish. Continuously guided and motivated the team to achieve unprecedented results.

Senior SEO Analyst at WebManufact, Aug 2021 - Feb 2022 · 7 mos, Bengaluru, Karnataka, India, Transformed businesses through insightful SEO strategies and content excellence. Led a dynamic team of content writers and SEO executives to analyze websites and design data-driven content plans, resulting in significant traffic surges and amplified brand value. Drove enhanced ROI on client projects by leveraging my marketing proficiency and team leadership skills.

Digital Marketing Executive at Digital Conqueror, Apr 2014 - Jul 2021 · 7 yrs 4 mos, Nasik Area, India, Began my journey as a content writer producing high-quality content revolving around emerging technologies. Learned the intricacies of SEO and delved deep into the world of algorithms and keyword optimization. This knowledge has been pivotal in boosting organic search rankings, driving increased website traffic, and ultimately enhancing brand credibility. Learned about Google Analytics, Search Console, Google Ads, and SEMrush. Utilizing these insights helped me further understand the user journey, intent, and user personas. Optimizing strategies accordingly maximized engagement and enhanced website traffic & brand value. Recognizing the synergies between content & digital ads, I successfully transitioned into overseeing digital ad campaigns. From concept to execution, I orchestrated targeted campaigns on platforms like FB Ads, Google Ads, and beyond, consistently optimizing performance & maximizing ROI.

Education

Master of Business Administration - MBA, Marketing, Symbiosis Institute of Business Management, Pune

Savitribai Phule Pune University