Headline

Simplifying College Applications

About

I have over 8 years of marketing experience and have worked in a variety of industries such as Ed-tech, Food-tech, and IT. As Unacademy's Lead Creative Strategist, I am responsible for brand development, digital marketing, and growth strategies. I thrive in fast-paced environments where innovative ideas are turned into successful campaigns. I am a quick learner who is passionate about staying current with the latest marketing technologies. I am always up for new challenges and conversations. Outside of work, I enjoy watching movies and F1 season and I love to play sports, especially cricket.

Location

Bengaluru

AI stack

codex

cursor

opencode

Work experience

Founding Member at Appli, Sep 2024 - Present · 2 yrs, Bangalore Urban, Karnataka, India

Product Manager at Peepul Tree, May 2023 - Aug 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, • Led product lifecycle management and development, and designed the product roadmap at Peepul Tree, achieving a 76% completion rate. • Led a team to Implement and orchestrate Shopify integration with other applications like Google (GTM, GA4, GAds), Meta, WhatsApp Marketing (Wati, Zoho, Gupshup & Gallabox), SEO (GSC, Semrush, Bing, Programmatic SEO), Headless, CRM and other partner app integrations with Shopify Plus & Advanced platforms which increased monthly revenue from 15L to 90L. • Boosted customer engagement and organic revenue via Email, WhatsApp, programmatic SEO and website channels, contributing to 27% of monthly revenue. • Established omni-channel customer support and deployed a WhatsApp chatbot, resulting in a 12% increase in retention rate. Skills, Tools and Learnings - product lifecycle management, agile and scrum methodologies, Shopify, Unicommerce, Wareiq, Algolia & Wizzy, ClickUp, Jira, Balsamiq, Mixpanel, Clevertap, product management, product design, UI/UX experience, Product roadmap and documentation.

Lead Creative Strategist at Unacademy, Sep 2021 - May 2023 · 1 yr 9 mos, Bangalore Urban, Karnataka, India, •Social media management of Unacademy and affiliated brands on Facebook, Instagram, and YouTube. •Worked extensively on brand awareness for Unacademy and CTwT and generated 75 million views organically on YouTube. •Achieved a 23X improvement in the view-to-cost ratio for 2021–2022, and boosted key digital marketing metrics like view duration, CTR, and organic search. •Optimised marketing campaign performance by identifying the target audience through extensive market research and crafting relevant content marketing, resulting in a 30% improvement in campaign efficiency. Skills - brand awareness, product marketing, brand management, marketing strategy, content strategy, team management, YouTube marketing, SEO, PPC, Influencer marketing, video production and marketing

Associate Corporate Marketing Manager at ITC Infotech, Jan 2020 - Sep 2021 · 1 yr 9 mos, Bengaluru, Karnataka, •Managed digital touch points, ABM & corporate social media accounts for ITC Infotech •Increased LinkedIn and Twitter followers by 100K and 30K, respectively, with a 4.3% engagement rate on LinkedIn, surpassing competitors and industry average engagement at 2.1%. •Improved website experience, resulting in top Google ranking for industry keywords, a 30% increase in website traffic, and a 4-minute average page duration with a reduced bounce rate of 27%. Skills - SEO, PPC, social media, performance and email marketing, SEMrush, performance marketing, content marketing, email marketing, digital marketing strategy, google ad sense, GA4, Hubspot, marketing automation

Social Media Analyst at Unacademy, Jan 2018 - Jan 2020 · 2 yrs 1 mo, Bengaluru Area, India, •Responsible for growth marketing & social media at Unacademy and associated brands •Built a community of exam toppers and aspirants to build brand awareness and engagement •Achievements - Gathered a total of 9 million subscribers (commutative) on Unacademy YouTube channels •Launched and managed 12 YouTube brands/channels, including two registered trademark YouTube brands Skills - growth marketing, organic marketing, social media marketing, SEO, SEM, analytics and reporting

Education

Master of Business Administration (M.B.A.), Marketing, Alliance University

Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering, Reva University