Headline

Product Marketing Manager at Niyo | Ex-CleverTap | MICA

About

A specialized generalist who got a chance to work across brand, social, content, CRM, and customer success, and never stopped connecting the dots between them. Backed by analytics for sanity and AI for leverage. Believes in method to madness, art with science. 6+ years of experience in "going to market" for sharpening judgment, taste and moving the numbers on screens (they call it KPIs or something). plants, reading, watching, creating content is how I escape/cope. Powered by medium roast coffee, trackers, and humor.

Location

Bengaluru

AI stack

claude code

claude

Bolt.new

HeyGen

Luma AI

Wispr Flow

Work experience

Product Marketing Manager at Niyo Solutions Inc., Sep 2024 - Present · 2 yrs 1 mo, Bengaluru, Karnataka, India

Customer Success Manager at CleverTap, Apr 2023 - Aug 2024 · 1 yr 5 mos, Bengaluru, Karnataka, India, TL;DR Customer Success at CleverTap was beautiful chaos - juggling $1.3M across Fintech to SpiritualTech clients, helping CMOs showcase ROI and teams hit sprint KPIs. Between campaign fire-drills and long QBR meetings, delivered 99% retention and countless happy client smiles. - Managing a portfolio of clients across Fintech, Gaming, HealthTech, SpiritualTech, and OTT with total revenue of $1.3M and a net revenue retention rate of 99% - Suggested use cases aligned with KPIs/objectives and streamlined the funnel to yield actionable insights, leading to a 3% increase in conversion rate and 20% increase in retention rate - Recommended segmentation and personalization strategies, resulting in a 2X increase in CTR across multiple engagement channels - Collaborating with cross-functional stakeholders, sales partners, and technical teams to solve customer needs and ensure customer satisfaction

Brand Marketing Intern at USTRAA : Grooming For Men, Apr 2022 - Jun 2022 · 3 mos, Delhi, India, - Strategized a PAN India on-ground sales force incentive program impacting 130+ sales reps/sales officers using gamification, which resulted in 50%, 30% & 33% growth in placements for the fragrance category, overall AOV & productive calls, respectively - Liaisoned and coordinated with a third-party software vendor (Bizom) for the implementation and finalized the KPIs for measuring the efficiency & effectiveness of the incentive program - Conducted field visits to identify challenges faced by promoters, retailers, & sales reps by visiting 20+ GT & SAMT stores in Delhi - Created a campaign brief focused on increasing offline sales by enhancing brand awareness in Bangalore by understanding the purpose, objective, & media channels based on requirements - Worked closely with the founder to identify, shortlist & negotiate contract terms with creative/media agencies for ATL & BTL campaign

Senior Digital Marketing Executive at Simform, Feb 2020 - Jun 2021 · 1 yr 5 mos, -Carried out in-depth competitor research to optimize our content marketing strategy -Assisted in executing end-to-end marketing campaigns covering multiple channels across each stage of the funnel starting from paid media channels (Google ads, Taboola, Linkedin ads, Facebook ads, Twitter ads, Quora ads, Reddit ads), owned media (Whitepapers, blogs, infographics, & other marketing collaterals) and landing page by collaborating with cross-functional teams that garnered 20+ leads over 4 months The stint in Product Re-Launch & Product Marketing -In-depth competitor analysis with tools like Sensortower, Appradar, etc. -Conducted app store optimization (ASO) for “Newton Mail” application on iOS, Android, Windows platforms to improve application ranking -Solving customer queries over social media

Digital Marketing Executive at Simform, Jul 2018 - May 2021 · 2 yrs 11 mos, Greater Orlando, Content Marketing: -Implemented end-to-end blog publishing process starting from competitor research, topic research, blog writing, and promoting it on social media -Optimized and edited blog posts for search engine (Google) by conducting keyword research, adding catchy titles, visuals, etc. to drive better traffic and better visibility Social Media Marketing: -Created a social media calendar and promoted blogs on platforms like Linkedin, Twitter, Facebook, and Instagram -Garnered 3K+ organic followers on Linkedin which led to an increase in website visits by 50% in six months -Garnered 300+ followers on Twitter in three months resulting in ~5K+ organic impressions/week

Presales Business Analyst - Trainee at Streebo, Jan 2018 - Jun 2018 · 6 mos, Ahmedabad, Gujarat, • Qualified leads, pitched products and services, gathered and analyzed requirements. • Provided high-quality responses to RFP's/RFI's by working with Delivery Partners, Account Managers, Onsite Sales team and SME's to prepare solutions. • Work with the Legal & Finance department to send the right required information to the client by filling the required compliance documents. • Interacted with the Delivery department to create custom proof of concept or custom technical demo. • Effectively played role in pre-sales function, ensuring business conversions and enhanced revenues. • Interacting with diverse global clients to understand requirements, suggest alternative solutions, follow a consultative approach to problem-solving.

Education

Master of Business Administration - MBA, Strategic Marketing and Communications, MICA | The School of Ideas

Bachelor of Engineering (B.E.), Computer Engineering, Gujarat University