Headline

Digital Revenue & Growth Leader | E-Commerce | Performance Marketing | CRM/Martech | Customer Lifecycle Monetization | AI-led CX Transformation

About

I build digital revenue engines. Over the last 18+ years, I have worked at the intersection of performance marketing, e-commerce, CRM/lifecycle monetization, Martech, and customer experience transformation—helping businesses acquire customers better, convert them faster, and retain them longer. My career has evolved ground-up from hands-on SEM, SEO, Programmatic, Paid Media, and demand generation into leading enterprise-scale digital commerce ecosystems, booking funnels, customer data platforms, lifecycle automation programs, and AI-enabled CX modernization across India, Europe, UK, and APAC markets. Across leadership roles, I have delivered: • Scaled digital lead generation from ~10K to 70K/month • Delivered ~10K EV bookings/month through conversion-led booking funnels • Improved e-commerce conversion, AOV, repeat purchase, and customer LTV through connected CRM + product interventions • Built customer 360 / CDP logic, attribution systems, and omnichannel revenue intelligence frameworks • Led global webshop, CRM, and digital transformation initiatives across mobility and consumer-facing brands My strongest capability lies in solving revenue leakage across the full digital customer lifecycle—from acquisition and platform conversion to retention and customer monetization. Core Areas: Performance Marketing | E-Commerce Growth | CRM & Martech | Customer Lifecycle | CRO | CDP | AI-led CX | Digital Transformation

Location

Bengaluru

AI stack

claude code

gemini

glama

langchain

mcp

meta

Work experience

AGM – Digital Transformation & Customer Experience | Digital Revenue, E-Commerce & CRM Growth at TVS Motor Company, Apr 2022 - Present · 4 yrs 6 mos, Driving digital revenue growth, performance commerce, customer lifecycle monetization, and AI-led CX modernization across TVS Motor Company and international mobility portfolios spanning India, Europe, UK, and APAC. Leading integrated Digital Growth, E-Commerce, CRM/Martech, Customer Data, and Product Experience initiatives across TVS, SEMG, EGO Movement, EBCO, and Norton portfolios. Key Impact: • Scaled monthly digital lead generation from ~10K to 70K across TVS portfolio through SEM, SEO, Programmatic, Paid Social, Video, Influencer, and remarketing ecosystems • Delivered ~10K EV bookings/month and improved digital-to-retail conversion through booking funnel modernization and GTM demand systems • Built 25+ CRM lifecycle journeys across lead nurture, booking, onboarding, service, retention, and repurchase improving conversion velocity and CX scores • Developed customer 360 / CDP intelligence architecture and omnichannel attribution dashboards connecting digital investments with downstream revenue • Led Magnolia-to-Shopify SEMG webshop migration reducing annual ownership cost by ~95% while improving month-on-month webshop sales • Delivered enterprise digital transformation roadmaps integrating website, webshop, CRM, POS, ERP, Service Cloud, and AI-enabled customer communication

Lead – Digital Growth, Martech & Customer Lifecycle at TVS Motor Company, Apr 2018 - Mar 2022 · 4 yrs, Bengaluru Area, India, Led enterprise-wide digital growth, performance marketing, Martech deployment, and customer lifecycle transformation initiatives for TVS Motor Company across domestic business units. Key responsibilities included: • Designed and scaled full-funnel digital acquisition programs across search, social, video, and OTT delivering significant lead growth and measurable cost efficiencies • Built high-impact TV+ digital reach architecture for new product launches, consistently unlocking ~30% incremental reach through GRP-led YouTube and OTT video campaigns • Led implementation of integrated customer journey programs spanning awareness, lead capture, lead nurturing, booking, purchase, onboarding, and retention • Defined Martech roadmap and evaluated enterprise platforms including Salesforce, Adobe, Oracle, MoEngage, and LeadSquared for CRM automation, CDP, and omnichannel customer communication use cases • Developed customer data and analytics frameworks enabling segmentation, attribution visibility, lead scoring, and campaign performance governance • Partnered with business, IT, dealers, agencies, and analytics teams to build stronger lead management efficiency, CRM process automation, and conversion visibility • Led digital product and CX enhancements across websites, campaign landing ecosystems, customer engagement assets, and data capture interfaces Built the foundational digital growth and customer data ecosystem that enabled TVS to shift from channel-led digital campaigns to lifecycle-led customer experience management.

Senior Director at Mindshare, Sep 2017 - Mar 2018 · 7 mos, Gurgoan, Business Lead for brands like YUM Brands, American express & Grofers. Pitched & executed Digital IT solutions & marketing strategies for Startups to achieve business goals. Integrated Multi-Channel planning between Traditional & Digital marketing. Responsible for driving Brand Digital footprint & user Acquisitions. Developed Integrated Communication planning on social channels to drive brand objectives. Drove performance marketing for Startups, BFSI & QSR Clients through SEM, Programmatic & Mobile marketing.

Group Head at Interactive Avenues, Apr 2016 - Mar 2017 · 1 yr, Gurgaon, Haryana, India, Strategic brand management for Coca-Cola and all Rekitt Benkiser sub brands. Strategic media planning & buying Led Media & content amplification strategies for RB brands. Harvested Digital media efficiency for Coca-cola. Successfully won business like Coca-Cola, Luminous, Durex & Dettol (Mobile Tech) Integrated mobile tech solutions with outdoor campaigns. Established TV+ strategy for RB resulting in budget shifts from traditional to digital. Driven growth in reach through video strategies

Social head at PolicyBazaar.com, Jul 2015 - Mar 2016 · 9 mos, Gurgaon, India, Building Digital Marketing campaigns Social Media management Content proliferation Managing Internal & external agencies/vendors for campaign management Social analytics & listening Managing Brand Launches and Activation campaigns Co-ordination & management of Public Relations activites & Brand Internal Communication Online Reputation Management (Radian6, Meltwater)

Business Manager at Maxus - GroupM, Jun 2013 - Jun 2015 · 2 yrs 1 mo, Gurgaon, India, Managing Digital Media Strategy, Planning, Buying & Execution. Understanding Client needs and building holistic approach for Digital and Social Media. Building Media and creative Ideation for Digital Campaigns. Building Content Integration strategies. Actively involved in Brand activation/Launch and Experiential Marketing. Building Long term re-marketing strategies for Direct response Clients. Enable Traditional Clients to use Digital medium to fulfill Business objectives. Integration of Digital, Social, Mobile and Search platforms with the Offline Campaigns. Promoting Digital technologies for both Branding and Direct response Campaigns. Identifying Latest trends and leveraging them for Campaigns success. Expertise on Email marketing along with Mobile/tablet for B2B Business. Managed Clients: Hero Motocorp, Max Life Insurance, Monte Carlo & Sirez LTD.

Senior planning manager at Madison communication, Aug 2011 - Jul 2013 · 1 y 11 mo, Gurgoan

Digital Marketing at Quasar media, Oct 2008 - Aug 2011 · 2 y 10 mo, New Delhi

Education

Bachelor of Arts, Economics, Delhi University