Headline

Growth | Strategy | Product Marketing

About

I’m a marketer who has spent the last 5+ years figuring out one simple thing: what makes people care, engage, and come back. My experience has largely been in CRM, retention and lifecycle marketing, where I’ve worked on campaigns across WhatsApp, SMS, Push, IVR, RCS and in-app channels. From building customer journeys to launching campaigns and analysing what worked (and what absolutely didn’t 😅), I’ve always enjoyed being close to the customer. Over time, I’ve realised that what excites me most is not just executing campaigns, but understanding the bigger picture- the why behind the product, the customer, the market and the strategy. That’s what’s pulling me towards GTM, product marketing and growth. I’m curious by nature, a little obsessed with good ideas, and I genuinely believe the best marketing happens when creativity and data sit at the same table. Outside of work, I’m usually talking about sports, taking photographs, reading books/fan-fictions, writing something, or getting emotionally attached to fictional characters. Still figuring things out. Still learning. Still trying to make good work and hopefully, have some fun while doing it. 😊

Location

Bengaluru

AI stack

claude

gemini

openai

Canva Magic Studio

ChatGPT

ChatGPT Images

Work experience

Marketing Associate at Games24x7, Jul 2024 - Oct 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India

Senior Marketing Operations Associate at Entain India, Feb 2023 - Jun 2024 · 1 yr 5 mos

Marketing Operations Associate at Entain India, Oct 2021 - Feb 2023 · 1 yr 5 mos

Customer Care Executive at Teleperformance, Dec 2018 - Oct 2019 · 11 mos, Indore

Education

Bachelor of Engineering - BE, Computer Science and Engineering, Rajiv Gandhi Prodyogiki Vishwavidyalaya