--- title: "Akriti Purbey - Lead Visual Designer in Bengaluru | Tal" description: "Meet Akriti Purbey, Brand & Visual Designer | Crafting identities, campaigns and cultural moments based in Bengaluru. AI stack includes antigravity and codex." image: "https://tal.club/meet/akriti-purbey/share-image" --- # Akriti Purbey on Tal ## Headline Brand & Visual Designer \| Crafting identities, campaigns and cultural moments ## About I got into design because I couldn鈥檛 stop staring at matchbox labels as a kid\. The ones with the tigers, ships and god illustrations on the back\. I was fascinated by how something so small could stay in your head\. That鈥檚 probably still the thread running through my work today 馃専 I build brands, campaigns and experiences that people remember\. Sometimes that鈥檚 a visual identity\. Sometimes it鈥檚 a collectible experience\. Sometimes it鈥檚 a fake wedding that gets strangers talking\. Over the last few years, I鈥檝e worked across branding, packaging, campaigns, digital experiences and community\-led concepts\. I鈥檓 most interested in the intersection of culture, behaviour and storytelling \- why people care, participate and share\. Currently collecting books faster than I can read them and petting every cat that lets me 馃悎 ## Location Bengaluru ## AI stack antigravity codex ## Work experience Lead Visual Designer at 8club, Jul 2024 \- Mar 2026 路 1 yr 9 mos, Bengaluru, Karnataka, India, \- Led end\-to\-end brand and visual design across campaigns, events, content, and product experiences, helping establish a cohesive brand presence across every customer touchpoint\. \- Grew 8club's brand following from 3K to 70K\+ organically through consistent visual storytelling and campaign creative\. \- Concepted and executed the full visual world for 10s Only SZN, a series of IRL events including a fake wedding that went viral and pool parties that reached millions\. \- Owned the complete production pipeline for large scale events, from concept to print ready collaterals, including vendor coordination\. \- Drove a full brand refresh establishing visual consistency across every touchpoint\. \- Worked across every visual medium, digital assets, product visuals, campaign creative\. Brand Designer at Studio Curious Circle, Jan 2024 \- Apr 2024 路 4 mos, Kolkata, West Bengal, India, \- Led end to end brand identity for Caf茅 Srinivasa, a modern Udipi House in Mumbai, building from scratch with custom letterforms, bold typography, and cultural references\. \- Delivered logos, packaging, and brand strategy for a range of client brands within a 4 month tenure\. \- Conceptualized brand stategies for client brands\. Brand Designer at Kinesiis System Inc, Jun 2023 \- Nov 2023 路 6 mos, Maharashtra, India, \- Built the complete visual identity for Mintt Beauty from zero, logo, colour system, and brand assets aligned to target audience and brand ethos\. \- Designed packaging for 3 product SKUs balancing aesthetics, functionality, and shelf presence \- Conceived and launched the Mintt Beauty website, owning the full experience from layout to visual language Visual Designer at Behind The Scenes, Jun 2023 \- Aug 2023 路 3 mos, Kolkata, West Bengal, India, \- Created visual identities for various brands, ensuring consistency and alignment with brand values and objectives\. \- Contributed to website development projects, including design concepts, layout, and graphics, to enhance user experience and visual appeal\. \- Worked collaboratively with cross\-functional teams to achieve project goals and deliver solutions Class Representative & Literary Club Representative at NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA, Jun 2022 \- Mar 2024 路 1 yr 10 mos, \- Acted as a liaison between students and faculty, representing the cultural interests and concerns of the student body\. \- Demonstrated leadership skills by organizing events, managing teams, and fostering a creative and inclusive environment within the college ## Education B\.Des \(Bachelor of Design\), Fashion communication, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA Banasthali Vidyapith [View the original profile](https://tal.club/meet/akriti-purbey) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/akriti-purbey#person", "name": "Akriti Purbey", "url": "https://tal.club/meet/akriti-purbey", "image": "https://tal.club/meet/akriti-purbey/profile-photo.jpg", "description": "Meet Akriti Purbey, Brand & Visual Designer | Crafting identities, campaigns and cultural moments based in Bengaluru. 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