Headline

Brand & Visual Designer | Crafting identities, campaigns and cultural moments

About

I got into design because I couldn’t stop staring at matchbox labels as a kid. The ones with the tigers, ships and god illustrations on the back. I was fascinated by how something so small could stay in your head. That’s probably still the thread running through my work today 🌟 I build brands, campaigns and experiences that people remember. Sometimes that’s a visual identity. Sometimes it’s a collectible experience. Sometimes it’s a fake wedding that gets strangers talking. Over the last few years, I’ve worked across branding, packaging, campaigns, digital experiences and community-led concepts. I’m most interested in the intersection of culture, behaviour and storytelling - why people care, participate and share. Currently collecting books faster than I can read them and petting every cat that lets me 🐈

Location

Bengaluru

AI stack

antigravity

codex

Work experience

Lead Visual Designer at 8club, Jul 2024 - Mar 2026 · 1 yr 9 mos, Bengaluru, Karnataka, India, - Led end-to-end brand and visual design across campaigns, events, content, and product experiences, helping establish a cohesive brand presence across every customer touchpoint. - Grew 8club's brand following from 3K to 70K+ organically through consistent visual storytelling and campaign creative. - Concepted and executed the full visual world for 10s Only SZN, a series of IRL events including a fake wedding that went viral and pool parties that reached millions. - Owned the complete production pipeline for large scale events, from concept to print ready collaterals, including vendor coordination. - Drove a full brand refresh establishing visual consistency across every touchpoint. - Worked across every visual medium, digital assets, product visuals, campaign creative.

Brand Designer at Studio Curious Circle, Jan 2024 - Apr 2024 · 4 mos, Kolkata, West Bengal, India, - Led end to end brand identity for Café Srinivasa, a modern Udipi House in Mumbai, building from scratch with custom letterforms, bold typography, and cultural references. - Delivered logos, packaging, and brand strategy for a range of client brands within a 4 month tenure. - Conceptualized brand stategies for client brands.

Brand Designer at Kinesiis System Inc, Jun 2023 - Nov 2023 · 6 mos, Maharashtra, India, - Built the complete visual identity for Mintt Beauty from zero, logo, colour system, and brand assets aligned to target audience and brand ethos. - Designed packaging for 3 product SKUs balancing aesthetics, functionality, and shelf presence - Conceived and launched the Mintt Beauty website, owning the full experience from layout to visual language

Visual Designer at Behind The Scenes, Jun 2023 - Aug 2023 · 3 mos, Kolkata, West Bengal, India, - Created visual identities for various brands, ensuring consistency and alignment with brand values and objectives. - Contributed to website development projects, including design concepts, layout, and graphics, to enhance user experience and visual appeal. - Worked collaboratively with cross-functional teams to achieve project goals and deliver solutions

Class Representative & Literary Club Representative at NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA, Jun 2022 - Mar 2024 · 1 yr 10 mos, - Acted as a liaison between students and faculty, representing the cultural interests and concerns of the student body. - Demonstrated leadership skills by organizing events, managing teams, and fostering a creative and inclusive environment within the college

Education

B.Des (Bachelor of Design), Fashion communication, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Banasthali Vidyapith