Headline

Branded Content

About

Hey, I’m Akhil, a creative strategist who loves turning brand stories into something people actually feel. I work at the intersection of brand marketing, storytelling, and video-first content. Whether it’s an influencer campaigns that engages, Brand films which cuts through noise, or building a brand narrative that sticks - I’m all in.

Location

Greater Bengaluru Area

AI stack

cursor

opencode

claudecode

Work experience

Sr. Creative | Branded Content at Spring Marketing Capital, Oct 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India, ● Worked closely with founders to craft communication strategies and social media narratives, to boost performance and sharpen brand positioning. ● Collaborated with marketing teams of startups like Wint Wealth, Dhan, Atomberg to develop culturally nuanced content, weaving pop culture and strategic insight into storytelling that amplifies brand engagement. ● Implemented comprehensive influencer-led organic and paid marketing strategies for partners like Wakefit and Atomberg, achieving over 50+M views and significantly enhancing brand conversations. ● Spearheaded branded video production for top-tier campaigns, delivering high-impact content around product launches, sporting events, and festive seasons

Assistant Manager (Creative and Translations Team) at Herbalife, Aug 2021 - Aug 2024 · 3 yrs 1 mo, Bengaluru, Karnataka, India, ● Established the India Creative Team as one of 3 senior members, expanding it to over 15 members in 2 years. ● Led a team of 9 within Herbalife's internal creative agency, achieving a 30% reduction in external agency costs. ● Managed end-to-end video production services for both India & APAC markets, reducing costs of video production by 50%. ● Optimised communication strategy, ensuring high-quality standards & brand consistency while managing content creation. ● Effectively expanded services across 13 APAC countries with a notable 100% repeat rate. ● Received the "Bringing it Beyond" award for implementing new strategies within Global Business Services.

Founder and Brand Strategy at Doodle Monkey, Apr 2014 - Mar 2021 · 7 yrs, Bengaluru, Karnataka, India, ● Strategised and executed successful communication strategies and go-to-market initiatives for a portfolio of over 25 clients. ● Achieved a 96% client satisfaction rate, highlighting commitment to excellence and client-centric service delivery. ● Executed a GTM strategy for Nichino India's flagship product - Orchestra, generating an impressive revenue of INR 250 crores. ● Led an internal employee engagement strategy at Zydus Wellness, leading to a 25% reduction in front-line sales team attrition. ● Devised and executed a targeted video communication strategy for Corteva's Paxalon product launch in the Indian market. ● Implemented a content strategy for MNCs like Citi Bank, Deutsche Bank and KPMG, crafting engaging content tailored for employer branding.

Production Assistant at Nirvana Films, Jun 2012 - Feb 2013 · 9 mos, Bangalore, India, As a production assistant my job was to work cross-department, assisting in casting, attending location recces, giving creative direction to the crew, and assisting in final post-production.

Education

Business Administration and Management, General, Stoa

PGDP, Film and Video Design, MIT Institute of Design