Akhil Devarakonda profile photo 1 on Tal

Akhil Devarakonda

Growth, Marketing & Commercial Leader | P&L • Strategy • Digital Commerce | Ex-Meesho, Flipkart, PwC

Bengaluru

7+ years of work experience

Kimberly-Clark
Oct 20251 yr 1 moPresent

APAC

- Leading marketing for personal care categories (babycare & fem care) in Thailand and other whitespace opportunities - Leading the launch and expansion of new diaper brand across SEA Key channels: Shopee, Lazada, TikTok Shop, Modern Trade & C2C
Kimberly-Clark
Oct 20241 yr 1 moOct 2025

Leading eCommerce and Social Commerce channel development to drive growth, profitability and capabilities for Enterprise Markets with focus on South East Asia(SG, MY, VN, TH, PH) markets Key platforms: Shopee, Lazada, TikTok Shope
Kimberly-Clark
Jul 20231 yr 4 mosOct 2024

Bengaluru, Karnataka, India

Building capability for E-commerce across APAC markets
Meesho
Apr 20221 yr 3 mosJun 2023

Bengaluru, Karnataka, India

Built the Meesho Mall(Brands) proposition to increase branded share on the platform by 5X within 9 months 1. Category Head - BabyCare, Health & Wellness (Brands): - Led the P&L for Branded Portfolio in the categories of babycare, health&wellness - Onboarded ~65% market share contributing brands and selection for the respective categories - Achieved price competitiveness across ~70% of branded selection on platform - Increased branded share within the overall category by 4X within 6 months of launch - Operated the Categories profitably at a CM of around 2.5%  2. Footwear Category (Brands): - Improved Footwear branded share to category by 2.5X within 6months - Onboarded brands such as Paragon, Relaxo, Decathlon, and more to enable ~80% target value brands selection - Increased AdSpend%GMV from brands from <1% to 2.6% creating sustainable profit pools for the category - Improved Ads ROI from ~4.5 to ~8 through focused ad investments across selective cohorts - Operated the category profitably at a CM of ~3% 3. Central Strategy (Brands): Mall Sale Event: - Launched the Weekly Meesho Mall Sale Event helping acquire 40% higher new to Mall(brands) users vs BAU - Led the Mall Sale Event with supplier participation of ~87% with an avg price drop of 8.5% every weekend - Created a playbook to create weekly view spike of 2.5X due to the Mall Sale Event
Mensa Brands
Feb 20223 mosApr 2022

Bengaluru, Karnataka, India

Key Business Outcomes: 1. Revived YoY growth rates from 17% in Jan to 30% in Mar for a Home Decor D2C brand operating in the US 2. Sustained YOY growth rates of 150%+ within EBIDTA guardrails for a D2C fashion brand Key Input Levers: 1. Improved Performance Ad Efficiency from a ROAS of 1.7 to 2.2 2. Solved for High Conversion<>Low Traffic SKUs by optimising for top of funnel through ad spends, listing quality, best seller ranking on platforms 3. Reworked on pricing on selective marketplaces to create a sustainable mix to achieve growth with required EBIDTA guardrails
Flipkart
May 20201 yr 10 mosFeb 2022

Bengaluru, Karnataka, India

Built growth capabilities for Large Appliances Categories to optimize for conversions and create 'service as differentiator' enabling monetization, profitability and experience levers. key highlights: 1. Built the channel for assisted buying: Incremental conversions of 6.39% @ RPC of 36(one of the best performing constructs at FK) 2. Solved post delivery experience: Improved NPS from ~70% to 85%+ 3. Launched industry first constructs such as slotted installations, same day delivery & installation - creating convenience and speed for customers 4. Created a market place for service to drive - additional monetization opportunities (Top line growth) - bring cost efficiencies to manage peaks (Profitability lever) - enable on demand service sales (~500cr opportunity) Awards and Recognition: 1. Awarded the 'CEOs award' for customer excellence 2. Awarded 'Chandrayan award' for taking bold disruptive bets in innovative solutions to solve for end of funnel conversions 3. Awarded the Value Champion award
OYO
Aug 201910 mosMay 2020

New Initiatives/Greenfield Projects: - Piloted self operated kitchens to establish multiple use cases for growth - Responsible for revenue and operations of self operated kitchens - Contributed consistently by 20% to Pan-India Sale with a portfolio of 0.01% kitchens - Built and executed OYO's first central kitchen to ensure standardization and effective food cost controls P&L Responsibility: - Acted as the P&L owner for self operated kitchens - Drove profitability by creating a model resulting in decrease of staff cost by ~81% - Pushed revenues through effective conversion funnel optimization and menu engineering coupled with discounting frameworks Operations: - Set up all self operated kitchens from scratch - Responsible for reducing kitchen preparation time by ~80% - Ensured cancellation % of less than 2% by effective inventory and work force management - Created an effective MRP process to ensure stock availbility reducing stockout% from 11% to ~<1% Analytics: - Worked on dynamic pricing to effectively balance supply and demand - Conceptualized and executed discounting frameworks based on industry demand cycles
OYO
Mar 20191 yr 3 mosMay 2020

Strategic Partnerships: - Set up the process of last mile distribution by strategically working with delivery partners such as Swiggy, Zomato and UberEats - Led the Go-Live/Supply funnel through a target based approach for aggressive expansion - Set up the process of ticketing for integration issues with external integration partners for timely resolution Content: - Set up and executed the preliminary content processes such as photography, online communication, dish images and sequencing - Set up and executed the process for QC of listings delivered Channel Sales: - Set up process for offline sales to maximize revenue - Explored channels of corporates and PGs to tap into a High Demand-Low Supply market

Akhil’s AI Stack

claude
claude
lovable
lovable
ChatGPT
ChatGPT
Firecrawl
Firecrawl
Kling AI
Kling AI
Microsoft Copilot
Microsoft Copilot

Education

Indian Institute of Management, Kozhikode

Master of Business Administration (M.B.A.), General Management

Indian Institute of Management, Kozhikode

20152 yrs2017

Bachelor’s Degree, Computer Science and Engineering

CVR College of Engineering

20114 yrs2015

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Headline

Growth, Marketing & Commercial Leader | P&L • Strategy • Digital Commerce | Ex-Meesho, Flipkart, PwC

About

Akhil is a Strategy & General Management leader with 9+ years of experience across FMCG, consumer-tech and consulting, with a track record of owning P&Ls, building 0 to 1 businesses and driving growth, profitability and transformation across India and Southeast Asia. At Kimberly-Clark, he currently leads Growth & Marketing for Thailand alongside regional digital commerce responsibilities across SEA. His role spans portfolio and pricing strategy, promotions, media, digital commerce, new business models and cross-market transformation. He works closely with country GMs to translate business priorities into measurable commercial outcomes. Previously, Akhil has held operating and business-building roles across Meesho, Flipkart, OYO and PwC. His experience includes building branded commerce businesses from inception, turning around a business from -60% to +12% contribution margin, creating new monetisation opportunities at scale, and leading regional eCommerce strategy across APAC. He is particularly interested in roles at the intersection of strategy, commercial ownership and execution - especially where the problem is ambiguous, success requires strong cross-functional leadership, and outcomes are directly measurable. Areas of focus: General Management | P&L Ownership | Marketing & Growth Strategy | Commercial Strategy | Digital Commerce | Business Transformation | 0 to 1 Business Building | India & Southeast Asia

Location

Bengaluru

AI stack

claude

lovable

ChatGPT

Firecrawl

Kling AI

Microsoft Copilot

Work experience

Marketing Lead, Thailand & Whitespace SEA at Kimberly-Clark, Oct 2025 - Present · 1 yr 1 mo, APAC, - Leading marketing for personal care categories (babycare & fem care) in Thailand and other whitespace opportunities - Leading the launch and expansion of new diaper brand across SEA Key channels: Shopee, Lazada, TikTok Shop, Modern Trade & C2C

E-Comm. & Social Commerce Channel Development Lead - SEA at Kimberly-Clark, Oct 2024 - Oct 2025 · 1 yr 1 mo, Leading eCommerce and Social Commerce channel development to drive growth, profitability and capabilities for Enterprise Markets with focus on South East Asia(SG, MY, VN, TH, PH) markets Key platforms: Shopee, Lazada, TikTok Shope

APAC E-commerce Sales Capability Lead at Kimberly-Clark, Jul 2023 - Oct 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, Building capability for E-commerce across APAC markets

Business Manager at Meesho, Apr 2022 - Jun 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, Built the Meesho Mall(Brands) proposition to increase branded share on the platform by 5X within 9 months 1. Category Head - BabyCare, Health & Wellness (Brands): - Led the P&L for Branded Portfolio in the categories of babycare, health&wellness - Onboarded ~65% market share contributing brands and selection for the respective categories - Achieved price competitiveness across ~70% of branded selection on platform - Increased branded share within the overall category by 4X within 6 months of launch - Operated the Categories profitably at a CM of around 2.5% 2. Footwear Category (Brands): - Improved Footwear branded share to category by 2.5X within 6months - Onboarded brands such as Paragon, Relaxo, Decathlon, and more to enable ~80% target value brands selection - Increased AdSpend%GMV from brands from <1% to 2.6% creating sustainable profit pools for the category - Improved Ads ROI from ~4.5 to ~8 through focused ad investments across selective cohorts - Operated the category profitably at a CM of ~3% 3. Central Strategy (Brands): Mall Sale Event: - Launched the Weekly Meesho Mall Sale Event helping acquire 40% higher new to Mall(brands) users vs BAU - Led the Mall Sale Event with supplier participation of ~87% with an avg price drop of 8.5% every weekend - Created a playbook to create weekly view spike of 2.5X due to the Mall Sale Event

Category Growth: Project at Mensa Brands, Feb 2022 - Apr 2022 · 3 mos, Bengaluru, Karnataka, India, Key Business Outcomes: 1. Revived YoY growth rates from 17% in Jan to 30% in Mar for a Home Decor D2C brand operating in the US 2. Sustained YOY growth rates of 150%+ within EBIDTA guardrails for a D2C fashion brand Key Input Levers: 1. Improved Performance Ad Efficiency from a ROAS of 1.7 to 2.2 2. Solved for High Conversion<>Low Traffic SKUs by optimising for top of funnel through ad spends, listing quality, best seller ranking on platforms 3. Reworked on pricing on selective marketplaces to create a sustainable mix to achieve growth with required EBIDTA guardrails

Manager - Growth at Flipkart, May 2020 - Feb 2022 · 1 yr 10 mos, Bengaluru, Karnataka, India, Built growth capabilities for Large Appliances Categories to optimize for conversions and create 'service as differentiator' enabling monetization, profitability and experience levers. key highlights: 1. Built the channel for assisted buying: Incremental conversions of 6.39% @ RPC of 36(one of the best performing constructs at FK) 2. Solved post delivery experience: Improved NPS from ~70% to 85%+ 3. Launched industry first constructs such as slotted installations, same day delivery & installation - creating convenience and speed for customers 4. Created a market place for service to drive - additional monetization opportunities (Top line growth) - bring cost efficiencies to manage peaks (Profitability lever) - enable on demand service sales (~500cr opportunity) Awards and Recognition: 1. Awarded the 'CEOs award' for customer excellence 2. Awarded 'Chandrayan award' for taking bold disruptive bets in innovative solutions to solve for end of funnel conversions 3. Awarded the Value Champion award

Program Manager - Operated Business, Cloud Kitchens at OYO, Aug 2019 - May 2020 · 10 mos, New Initiatives/Greenfield Projects: - Piloted self operated kitchens to establish multiple use cases for growth - Responsible for revenue and operations of self operated kitchens - Contributed consistently by 20% to Pan-India Sale with a portfolio of 0.01% kitchens - Built and executed OYO's first central kitchen to ensure standardization and effective food cost controls P&L Responsibility: - Acted as the P&L owner for self operated kitchens - Drove profitability by creating a model resulting in decrease of staff cost by ~81% - Pushed revenues through effective conversion funnel optimization and menu engineering coupled with discounting frameworks Operations: - Set up all self operated kitchens from scratch - Responsible for reducing kitchen preparation time by ~80% - Ensured cancellation % of less than 2% by effective inventory and work force management - Created an effective MRP process to ensure stock availbility reducing stockout% from 11% to ~<1% Analytics: - Worked on dynamic pricing to effectively balance supply and demand - Conceptualized and executed discounting frameworks based on industry demand cycles

Program Manager - Growth, F&B at OYO, Mar 2019 - May 2020 · 1 yr 3 mos, Strategic Partnerships: - Set up the process of last mile distribution by strategically working with delivery partners such as Swiggy, Zomato and UberEats - Led the Go-Live/Supply funnel through a target based approach for aggressive expansion - Set up the process of ticketing for integration issues with external integration partners for timely resolution Content: - Set up and executed the preliminary content processes such as photography, online communication, dish images and sequencing - Set up and executed the process for QC of listings delivered Channel Sales: - Set up process for offline sales to maximize revenue - Explored channels of corporates and PGs to tap into a High Demand-Low Supply market

Education

Master of Business Administration (M.B.A.), General Management, Indian Institute of Management, Kozhikode

Bachelor’s Degree, Computer Science and Engineering, CVR College of Engineering