Headline

Marketing Strategy | Growth & Transformation | B2B SaaS | Digital Commerce | SEO | Product Marketing | GTM | Building Marketing Functions

About

I enjoy joining companies at inflection points, when products are evolving, teams are scaling, and marketing needs to become a strategic growth function rather than an execution team. Over the past seven years, I've worked across Digital Commerce, B2B SaaS, AI, Healthcare, IoT, Blockchain, and Web3, partnering closely with founders and business leaders to build marketing capabilities from the ground up. My experience spans marketing strategy, product marketing, international SEO, website transformation, customer marketing, GTM strategy, demand generation, executive communications, and global event marketing. Throughout my career, I've consistently taken on opportunities where marketing needed to be built—not just managed. At NetObjex, I grew from Digital Marketing Executive to Marketing Manager while working alongside founders to commercialize emerging technology products across AI, IoT, Healthcare, and Blockchain. Following the company's acquisition, I joined the founding team again as Employee #1 at Webtiga, helping establish the marketing foundation for an enterprise AI startup and leading the commercialization strategy for UnifyGPT. Most recently at Codilar, I rebuilt and scaled the marketing organization, established international SEO across multiple regions, transformed the company's digital presence, built its Customer Marketing function, and supported international expansion across India, UAE, Saudi Arabia, Europe, and North America. I enjoy solving problems that sit at the intersection of business strategy, customer understanding, and marketing execution. Areas of expertise include: • Marketing Strategy • Growth Marketing • Product Marketing • International SEO • Demand Generation • Customer Marketing • GTM Strategy • Website Transformation • Digital Commerce • B2B SaaS Marketing • Team Leadership Always open to conversations around marketing leadership, growth strategy, and building scalable marketing organizations.

Location

Bengaluru

AI stack

gemini

lovable

midjourney

notion

openai

Adobe Firefly

Work experience

Marketing and Communications Manager at Codilar Technologies, May 2024 - Jan 2026 · 1 yr 9 mos, Bengaluru, Karnataka, India, Lead the transformation of Codilar's marketing organization, driving international growth across Digital Commerce through marketing strategy, brand positioning, SEO, customer marketing, digital experience, and executive reporting. Key Responsibilities & Achievements • Rebuilt and scaled the marketing organization from a 4-member team to a 12-member multidisciplinary function, establishing ownership across SEO, Content, Design, Social Media, and Website Operations. • Repositioned Codilar's digital presence by transforming the corporate website into a commercial growth platform and launching dedicated UAE and Saudi Arabia websites to support international expansion. • Built the company's international SEO capability across India, UAE, Saudi Arabia, and the US, increasing indexed pages (120→200+), blogs (80→160+), case studies (15→30+), regional landing pages (34+), and Domain Authority (30→36). • Positioned Organic Search as the largest acquisition channel, contributing 43.12% of website traffic, generating 31,961 organic sessions with an 88% engagement rate, while regional websites achieved 27.18% (Saudi Arabia) and 14.4% (UAE) organic contribution. • Established Codilar's first Customer Marketing function, creating case studies, testimonials, award submissions, PR, and sales enablement assets that strengthened enterprise sales conversations. • Led marketing strategy and execution for 14+ international events, including GITEX, Seamless, and Meet Magento, while collaborating with partners such as Vinculum, Insider, Freshworks, Akinon, FYND, Klevu, fulfillmenttools, and Tanla. • Worked directly with the CEO to establish KPI-driven planning, executive dashboards, quarterly business reviews, and marketing performance reporting while consistently generating 10 qualified inbound leads per month through SEO, content marketing, and website optimization.

Marketing Head at follows.app, Feb 2024 - Apr 2024 · 3 mos, Remote, Worked with an early-stage Web3 SocialFi platform focused on creator engagement and community-led product growth. Key Responsibilities & Achievements • Developed the go-to-market strategy, product positioning, and messaging framework for a Web3 SocialFi platform targeting creators and digital communities. • Collaborated with founders, product, and engineering teams to launch features, improve onboarding experiences, and communicate product updates to early adopters. • Planned and executed community marketing initiatives, content campaigns, and engagement strategies to support user acquisition and product adoption. • Produced marketing collateral, product communication, and educational content that simplified complex Web3 concepts for creators and non-technical audiences.

Digital Marketing Consultant at WebTiga, Nov 2023 - Feb 2024 · 4 mos, Bengaluru, Karnataka, India, Joined as Employee #1 to build the marketing foundation of an enterprise AI startup. Key Responsibilities & Achievements • Built the company's brand strategy, messaging architecture, GTM framework, and commercialization assets from inception. • Led positioning for UnifyGPT, translating enterprise AI capabilities into business-focused value propositions across HR, Insurance, and enterprise operations. • Contributed to the positioning of Twin.bot, supporting messaging, product strategy, and commercialization for enterprise and consumer audiences. • Managed external creative agencies while building product decks, sales collateral, website planning, brand guidelines, and launch assets.

Digital Marketing Manager at NetObjex, Feb 2021 - Sep 2023 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Joined NetObjex during its early startup journey and grew into a marketing leadership role, partnering closely with founders to commercialize AI, IoT, Healthcare, and Blockchain products while helping scale the marketing organization. Key Responsibilities & Achievements • Started as a Digital Marketing Executive in a 3-member marketing team and progressed to Digital Marketing Manager, helping scale the function while expanding strategic responsibilities. • Transitioned from reporting to the Marketing Director to working directly with the CEO on product marketing, commercialization, executive communication, and founder branding. • Led GTM and product marketing initiatives across AI, IoT, Healthcare, Blockchain, Digital Identity, Smart Infrastructure, and Enterprise SaaS products. • Played a key role in the commercialization of COVIDPreAuth, developing product messaging, website content, digital campaigns, sales collateral, presentations, and go-to-market assets. • Produced enterprise whitepapers, product brochures, investor decks, corporate presentations, landing pages, website content, event collateral, podcasts, and founder branding assets. • Supported startup events, ecosystem partnerships, acquisitions, executive podcasts, and industry engagements to increase brand visibility and thought leadership. • Continued with the founding leadership following NetObjex's acquisition by Kresus, joining their next venture as Employee #1 to establish the marketing foundation for Webtiga.

Digital Marketing Executive at NetObjex, Jul 2019 - Feb 2021 · 1 yr 8 mos, Thiruvananthapuram, Kerala, India

Digital Marketing Intern at One Team Solutions, Apr 2019 - Jul 2019 · 4 mos, Kochin

Education

Bachelor of Science - BS, Computer Science, College of Applied Science- Neruvambram-Payyanur

Public links

akhilanand.lovable.app: https://akhilanand.lovable.app/