Headline

Marketing@Kotak Neo

About

Hey! In a world where attention spans are decided by last reels we saw, I’m grateful you’ve paused here. I’m Akashh, a marketer by profession, content creator by curiosity, and storyteller by soul. I don’t sell products. I try to build stories for customers that they relate to, remember, and sometimes, smile at. For me, marketing isn’t about hacks and hooks, it’s about human behavior, insight, and honesty. And believe me, marketing is not just campaigns and performance marketing, it's end to end ownership of a customer's perception. And in case you skipped to the bottom (we all do that): "Without a great product, even the best marketing is just a well-written obituary for your bad product." So build something that matters first. And if you've done that, let’s talk. I’d love to tell its story to the world :) My past experience, education, and what I’m working on? All of that’s just a scroll away below in my profile. Have a great day ahead. (or night, depending on your geographical luck) Have a great day ahead(or maybe a good sleep cycle if you're an owl like me).

Location

Mumbai

AI stack

gemini

grok

ChatGPT

ChatGPT Images

Wispr Flow

Work experience

YouTube Growth & Content Strategy at Kotak Neo, Apr 2026 - Present · 5 mos, Mumbai, Maharashtra, India, Leading YouTube Growth and Content Strategy at Kotak Neo

Senior Product Marketing Manager at Kotak Neo, Apr 2024 - Mar 2026 · 2 yrs, Mumbai, Growth Marketing at Innovation Lab, Kotak Securities

Senior Manager, B2B Marketing at upGrad Campus, Apr 2023 - Mar 2024 · 1 yr, Got to know what ESOPs are and building a team looks like. More than promotion, it was a belief in myself that I can do something in marketing and I can build a vertical from scratch. Thanks to Rahul Raj (my manager here) and Nishitha(my 1st reportee, not only here but in my life) that they helped me build a great content marketing repository here that ultimately helped us build some great upsell and some good inbounds. Indian EdTech havoc happened in late 2023, I decided to part ways before I could feel the trembles below my desk.

Marketing Manager at upGrad Campus, Jan 2022 - Apr 2023 · 1 yr 4 mos, Started the B2B Marketing Vertical, started over six impactful IPs and a fantastic team within a year to build a robust Inbound Lead Gen Engine for Sales Team.

Manager- Brand Alliances at Drishti IAS, Jun 2021 - Jan 2022 · 8 mos, New Delhi, Delhi, India, Worked with Vikas Divyakirti Sir and other leaders for almost everything. From launching the price list for Advertisement on Magazines and YouTube Channel, to closing some B2G Deals (especially Indian Army one), then launching 1st Advertisement of the firm during Diwali, which got picked by ET(without a penny spent), and last but not the least, picked up Financial Management Books to explore PMS with White Oak and Marcellus Folks, tried to make a Great Indian Khichdi kinda role but couldn't fit in the traditional coaching setup. It was not them, it was me: fresh MBA grad me, hence, I gave myself a convincing reason. BUT, took some people as my lifetime friends here :)

Consultant at PwC India, Mar 2021 - May 2021 · 3 mos, Kolkata, West Bengal, India, COVID 2nd Wave and my desire to name myself as a "Consultant" shook hands and the reality check happened very soon. Consulting is not everyone's cup of tea, although I'm a Masala Tea lover :)

Territory Business Head at FIITJEE Limited, Aug 2020 - Mar 2021 · 7 mo, New Delhi

Education

Master of Business Administration - MBA, General Management, Indian Institute of Management Amritsar

B.E.(Hons.), Electronics & Communication Engineering, University Institute of Technology, RGPV