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Akanksha Srivastava

Senior Product Marketing & GTM Leader | B2B SaaS | IIM Bangalore

Bengaluru

9+ years of work experience

Enphase Energy
Jul 20251 y 2 moPresent

Bengaluru

Owning multi-geo and regional GTM for hardware product lines across India, Japan, Germany, and the US. Grew daily sell-through rate in Germany by 33% from Q3 2025 to Q2 2026, and launched Enphase's first bundle product line, taking it from non-existent to first sales. Built an ROI calculator and led a full revamp of the product and store pages and launched paid campaigns that grew weekly site visitors by 3.4x with cart conversion identified as the current optimization focus. Responsible for product launches and GTM, ICP development, designing product narrative and positioning, developing GTM assets, and monitoring performance marketing campaigns. Dabbling in AI-native marketing and AI tools development to solve marketing challenges.
XCaliber Health
Jul 20248 moMar 2025

Bangalore

Served as founding marketing hire (freelance) for an early-stage healthcare startup, defining ICP , positioning, and core sales narrative in a founder-led motion. Build and executed GTM playbooks, developed messaging framework, ran outbound and inbound campaigns, coordinated events, and developed GTM assets. Generated 25+ qualified sales conversations and 12 SQLs through event-led GTM plays and drove 127% increase in website traffic and 3x engagement within 3 months.
KredX
Aug 202311 moJul 2024

Bengaluru, Karnataka, India

Built and led a cross-functional marketing team spanning content, demand generation, and SDR functions. Set up the BANT qualification framework and MQL-to-SQL scoring process from scratch, in partnership with Sales. Owned integrated demand strategy across outbound, inbound, ABM, webinars, and paid channels, building named account lists and objection-handling battlecards. Built dashboards for pipeline visibility, drove 3.2x MQL growth in six months, and increased demo requests by 67% through segment-specific microsites. Owned an ~$18K marketing budget, improving ROI by 28%.
Stripe
Apr 20211 y 6 moOct 2022

Bengaluru, Karnataka, India

Owned content and product marketing at Recko, including a newsletter with 22% open rate and 14% CTR, directly influencing 5+ SQLs. Wrote copy and ran A/B testing on campaign landing pages to improve conversion. Developed ROI tools and battlecards, supporting analyst briefings, and sharpening differentiation in India fintech space. Following Stripe's acquisition of Recko, led content localization, demand generation and built campaign webpages across India, SEA, and ANZ, driving 440+ MQLs and 18 SQLs.
Innovaccer
Sep 20164 y 8 moMay 2021

Noida Area, India

Owned GTM strategy for four products across the US, positioning offerings across clinical and operational workflows and achieving 178% subscriber growth through multi-channel campaigns. Led a team of five marketing associates from 2019 onward, setting priorities and raising execution quality. Built enterprise GTM frameworks and ABM strategies supporting analyst relations and ecosystem brand building. Ghostwrote executive branding content for Forbes and TechCrunch, and produced customer case studies used as sales collateral. Led events marketing, campaign landing pages, and a website branding facelift.

Akanksha’s AI Stack

anthropic apis
anthropic apis
claude code
claude code
claude
claude
lovable
lovable
notion
notion
Canva Magic Studio
Canva Magic Studio

Education

Indian Institute of Management Bangalore

Master of Business Administration - MBA (PGPEM)

Indian Institute of Management Bangalore

20232 yrs2025

Bachelor’s Degree, Electronics and Communication

Jaypee University of Engineering and Technology, Guna

20124 yrs2016

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Headline

Senior Product Marketing & GTM Leader | B2B SaaS | IIM Bangalore

About

Marketing leader with 9 years of experience in B2B SaaS, specializing in zero-to-one go-to-market, ICP definition, positioning, and early pipeline creation. Proven ability to partner directly with founders, sales, and product teams to build demand from scratch, translate ambiguous products into sellable narratives, and drive early revenue across North America and global markets. Experienced across outbound, inbound, ABM, and event-led GTM motions in early-stage and high-growth environments.

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

lovable

notion

Canva Magic Studio

Work experience

Product Marketing Manager at Enphase Energy, Jul 2025 - Present · 1 y 2 mo, Bengaluru, Owning multi-geo and regional GTM for hardware product lines across India, Japan, Germany, and the US. Grew daily sell-through rate in Germany by 33% from Q3 2025 to Q2 2026, and launched Enphase's first bundle product line, taking it from non-existent to first sales. Built an ROI calculator and led a full revamp of the product and store pages and launched paid campaigns that grew weekly site visitors by 3.4x with cart conversion identified as the current optimization focus. Responsible for product launches and GTM, ICP development, designing product narrative and positioning, developing GTM assets, and monitoring performance marketing campaigns. Dabbling in AI-native marketing and AI tools development to solve marketing challenges.

Marketing Consultant at XCaliber Health, Jul 2024 - Mar 2025 · 8 mo, Bangalore, Served as founding marketing hire (freelance) for an early-stage healthcare startup, defining ICP , positioning, and core sales narrative in a founder-led motion. Build and executed GTM playbooks, developed messaging framework, ran outbound and inbound campaigns, coordinated events, and developed GTM assets. Generated 25+ qualified sales conversations and 12 SQLs through event-led GTM plays and drove 127% increase in website traffic and 3x engagement within 3 months.

Marketing Manager at KredX, Aug 2023 - Jul 2024 · 11 mo, Bengaluru, Karnataka, India, Built and led a cross-functional marketing team spanning content, demand generation, and SDR functions. Set up the BANT qualification framework and MQL-to-SQL scoring process from scratch, in partnership with Sales. Owned integrated demand strategy across outbound, inbound, ABM, webinars, and paid channels, building named account lists and objection-handling battlecards. Built dashboards for pipeline visibility, drove 3.2x MQL growth in six months, and increased demo requests by 67% through segment-specific microsites. Owned an ~$18K marketing budget, improving ROI by 28%.

Enterprise Marketing at Stripe, Apr 2021 - Oct 2022 · 1 y 6 mo, Bengaluru, Karnataka, India, Owned content and product marketing at Recko, including a newsletter with 22% open rate and 14% CTR, directly influencing 5+ SQLs. Wrote copy and ran A/B testing on campaign landing pages to improve conversion. Developed ROI tools and battlecards, supporting analyst briefings, and sharpening differentiation in India fintech space. Following Stripe's acquisition of Recko, led content localization, demand generation and built campaign webpages across India, SEA, and ANZ, driving 440+ MQLs and 18 SQLs.

Associate Manager at Innovaccer, Sep 2016 - May 2021 · 4 y 8 mo, Noida Area, India, Owned GTM strategy for four products across the US, positioning offerings across clinical and operational workflows and achieving 178% subscriber growth through multi-channel campaigns. Led a team of five marketing associates from 2019 onward, setting priorities and raising execution quality. Built enterprise GTM frameworks and ABM strategies supporting analyst relations and ecosystem brand building. Ghostwrote executive branding content for Forbes and TechCrunch, and produced customer case studies used as sales collateral. Led events marketing, campaign landing pages, and a website branding facelift.

Education

Master of Business Administration - MBA (PGPEM), Indian Institute of Management Bangalore

Bachelor’s Degree, Electronics and Communication, Jaypee University of Engineering and Technology, Guna