Headline

Helping founders build visibility systems and visibility into growth | Product Marketing, GTM & Brand Strategy | Content, Research & Growth

About

Marketing taught me that content is rarely the end product. A blog, a newsletter, a LinkedIn post, a community event, an SEO article, or a campaign are all fragments of the same thing: a growth system. Over the last few years, I've worked across content strategy, SEO, growth campaigns, community building, and brand marketing. → Scaled a media platform from 10K to 78K+ followers and generated 50M+ views through SEO-led storytelling and audience-first content. → Led growth and launch campaigns across 40+ locations, generating 300–400 qualified leads during new center launches. → Worked on app growth campaigns, community events, SEO systems, performance marketing initiatives, and content ecosystems designed to drive visibility and growth. Today, I help founders build visibility systems through content while exploring the intersection of B2B Marketing, Product Marketing, GTM, and content-led growth. I'm particularly now interested in: • Product positioning • Go-to-market strategy • Founder visibility • Growth systems • Customer journeys • Organic distribution I don't believe content, SEO, newsletters, communities, and distribution should exist in silos. I'm interested in building systems that make good products and good people impossible to ignore. Currently documenting my journey into B2B and Product Marketing because, honestly, why should B2C have all the fun? And somewhere along the way, a biotechnology graduate accidentally became obsessed with growth loops, positioning, and marketing rabbit holes. If you're building products, thinking about growth, or trying to make the internet remember people, let's connect. deyakanksha837@gmail.com

Location

Greater Bengaluru Area

AI stack

claude code

lovable

meta

notion

OpenAI Playground

Wispr Flow

Work experience

Marketing Executive at Crown Worldwide Group, May 2026 - Present · 5 mos, Bengaluru, Karnataka, India

Marketing Executive at The Little Gym India, May 2025 - Nov 2025 · 7 mos, On-site

Content Creator at Fastfash, Jan 2025 - Mar 2025 · 3 mos, India, boosted FastFash's engagement and brand visibility by creating viral, shareable content showcasing the 29-minute delivery promise through reels, trends, and interactive posts. Strategic influencer collaborations and UGC campaigns further amplified reach.

Digital Marketing Executive at Visualcrops, Jan 2025 - Mar 2025 · 3 mos, India, At VisualCrops, I managed team coordination, handled three clients, and executed hybrid marketing campaigns. My role involved ensuring seamless collaboration and delivering effective strategies for brand growth.

Search Engine Optimization Specialist at India Wants to Know Quiz (IWTKquiz), Jun 2024 - Apr 2026 · 1 yr 11 mos, Remote, • Conducted SEO research and scripting for reels, revamped Instagram feed, and engaged audience through stories and campaigns. • Implemented creative strategies to enhance online presence and drive organic traffic to the company's website. • Analyzed data to optimize search engine rankings and increase visibility on various platforms.

Education

biotechnology, chemistry,zoology, Biology/Biological Sciences, General, Christ University, Bangalore

class 12, science, Hariyana Vidya Mandir

Public links

thednaladder.my.canva.site: https://thednaladder.my.canva.site/akankshaworkk