Headline

Strategist who builds, not just recommends: Brand, Consumer Behaviour & AI-Led Growth | AI Product Management | Marketing | Ex-Leo Burnett, Pioneer Urban

About

There's usually a gap between what a business assumes people want and what actually moves them. Finding that tension, then helping build the answer, is what I've spent my career chasing. Curiosity with an operator's bias. I want to work where understanding people and understanding business aren't separate things. Where culture informs strategy. Strategy shapes the experience. Creativity makes it tangible. Technology speeds it up. Execution tells you if you were right. That's the environment I'm looking for. That pattern-reading has been tested on both sides of the table. Agency-side at Leo Burnett, across 12+ global and Indian brands. Client-side at Pioneer Urban, eight months understanding how India's HNI and UHNI buyers decide on a ₹35–60 crore home. Same discovery both times. The purchase looks functional on paper and almost never is in the room. The numbers back it up. A ₹60L Schneider Electric campaign, led end to end. The key visual for a ₹2Cr Mirinda Vietnam production, first-round global approval. Positioning and GTM for Pioneer Alura, a 267-residence project that beat direct competition. AI workflows that cut creative execution time by 40%, without giving up a single creative call. Recommending what a business should do isn't where I want to stop. What I keep figuring out is that being close enough to the problem, the people and the execution to help build it matters more. Starting with categories where identity, not utility, decides the purchase, like luxury and mobility. If that's the kind of person your team needs, let's talk.

Location

New Delhi

AI stack

anthropic apis

antigravity

claude code

claude

codex

grok

Work experience

Marketing Manager at Pioneer Urban, Jan 2026 - Aug 2026 · 8 mos, Gurugram, Haryana, India, • Directed brand strategy across 4+ luxury residential, senior living and corporate mandates by sizing each market and building a differentiated proposition with a clear commercial rationale, giving leadership a repeatable way to greenlight new positioning. • Led positioning and go-to-market strategy for Pioneer Alura (₹35–60 Cr, 267 residences), running TAM/SAM/SOM sizing, competitor benchmarking and perceptual mapping to define the HNI/UHNI cohort and sharpen what set the project apart in a crowded category. • Built the consumer proposition for Advait Senior Living using JTBD and customer journey mapping, shifting the go-to-market approach from a hard sell to education-first, which moved trust and awareness in a category most buyers didn't yet understand. • Applied product management frameworks, including hypothesis testing, MVP framing and RICE/ICE prioritisation, to convert ambiguous business problems into plans that were genuinely ready to execute. • Partnered daily with 15+ stakeholders across leadership, sales, creative, digital and agency teams, acting as the connective layer between business goals, customer needs and what actually shipped.

Art Director at Leo Burnett, Jan 2024 - Nov 2025 · 1 yr 11 mos, Gurugram, Haryana, India, • Partnered with Strategy and Creative across 12+ brands, including Schneider Electric, 7UP, Mirinda Vietnam, Doritos, Lay's, Slice, Airtel and Pepsi, translating both consumer and business problems into campaign territory. • Converted consumer and behavioral research into activation ideas and client-facing recommendations, building rapid prototypes to pressure-test the strategic direction before it reached the client. • Led Schneider Electric's ₹60L festive campaign end-to-end, from insight and narrative through shoot coordination and on-ground execution. • Developed a movement-led key visual, a separate project, that shaped a ₹2Cr Mirinda Vietnam production and secured first-round global approval. • Built AI-enabled workflows for conceptualization, visualization and prototyping that cut execution timelines by 40%, while keeping every creative and strategic call in human hands.

Education

Bachelor's In design, Fashion Communication, National Institute of Fashion Technology, India

BITSoM - BITS School of Management