Headline

Digital Strategy & Analytics | SEO + Paid Media | Business Growth Consultant in the Making

About

I am a Marketing professional with a strong foundation in technology and customer engagement, holding an MBA in Marketing from CMS Business School and a Bachelor’s in Computer Applications from Bangalore University. My journey combines technical expertise with marketing skills, giving me the ability to understand both data-driven insights and creative brand strategies. During my MBA, I worked on projects in digital marketing, brand building, and marketing analytics, and at Tech Mahindra, I strengthened my ability to manage customer communication, engagement, and experience. I am passionate about digital marketing, brand communication, and customer-centric growth strategies. My goal is to contribute to building impactful marketing campaigns that not only attract but also retain and engage customers. Key Skills: Digital Marketing | Brand Management | Marketing Strategy | Customer Engagement | Analytics | Adobe Creative Tools

Location

New Delhi

AI stack

gemini

notion

openai

perplexity

Work experience

Client Relations & Marketing Support Executive at Tech Mahindra, Nov 2024 - Jan 2025 · 3 mos, Bengaluru, Karnataka, India, Supported customer engagement and brand communication initiatives by interacting with clients and ensuring consistent brand experience. •Collaborated with cross-functional teams to share customer insights that shaped marketing campaigns and product strategies. •Assisted in creating customer-focused messaging and promotional communication to enhance brand loyalty. •Analyzed customer feedback and behavioral patterns to identify opportunities for retention and upselling. •Strengthened client relationships through personalized communication, aligning customer needs with business objectives. •Contributed to digital communication processes ensuring smooth and positive customer-brand interaction.

Marketing Assistant at Mozo Hunt Pvt Ltd, Jun 2023 - Aug 2023 · 3 mos, Delhi, India, Planned, scheduled, and optimized multi-channel marketing campaigns (email & social media), increasing engagement by 15%. Created and deployed targeted email campaigns via CRM tools, applying basic HTML formatting for brand consistency. Generated and analyzed campaign KPI reports (open rates, CTR, conversions) to guide optimization strategies. Acted as a key link between clients and creative teams, ensuring alignment with brand goals and timely delivery. Collaborated with cross-functional/global teams to adapt campaigns for different markets.

Customer relationship associate at BYJU'S, Feb 2022 - Apr 2022 · 3 mos, Delhi, India, Managed CRM pipelines (Zoho & Salesforce) to track leads and support email marketing outreach. Crafted personalized communication for 200+ prospects, achieving a 15% conversion rate. Collaborated with marketing teams to adapt regional campaigns to segmented audiences. Tracked and reported campaign performance metrics, providing recommendations for improvement.

Marketing Analyst at R1 RCM, Jul 2020 - Nov 2021 · 1 yr 5 mos, Bengaluru, Karnataka, India, Analyzed, processed, and validated healthcare/financial data to ensure accuracy, compliance, and timely delivery of client requirements. Collaborated with cross-functional teams to resolve discrepancies, streamline workflows, and improve operational efficiency. Prepared reports and dashboards for management, providing insights into performance metrics and process improvements. Ensured adherence to quality standards and compliance with company policies and client guidelines. Contributed to achieving team performance targets while maintaining high accuracy levels.

Education

Master of Business Administration - MBA, Marketing, Jain (Deemed-to-be University)

BCA, Computer Science, bangalore university