---
title: "Ajita Agrawal - Associate Product Manager (Airtel Xstream Play OTT & IPTV) in Bengaluru | Tal"
description: "Meet Ajita Agrawal, Product @ Airtel | AI, Search & Personalization | Turning Data into Better Product Experiences | Ex-Spyne, Shiprocket based in Bengaluru. AI stack includes claude code, cursor, and langchain. Explore public work links including ajita.my.canva.site."
image: "https://tal.club/meet/ajita-agrawal/share-image"
---

# Ajita Agrawal on Tal

## Headline

Product @ Airtel \| AI, Search & Personalization \| Turning Data into Better Product Experiences \| Ex\-Spyne, Shiprocket

## About

Product Manager with 2\+ years of experience building AI\-powered products across consumer and B2B platforms\. Currently at Airtel Xstream Play, working on Search, Personalization & Discovery across OTT and IPTV\. I’ve worked on semantic search, recommendations, query autosuggestions, personalized ranking and conversational search, with impact including \~61% Search CRSS, 10% higher search\-driven content consumption and 7%→34% improvement in IPTV banner CTR\. Previously at Spyne and Shiprocket, I built and launched AI products including Spyne GPT, AI\-powered QC, NL2SQL solutions and Shiprocket CoPilot, an agentic AI assistant serving 30K\+ sellers\. I enjoy taking products from 0→1, solving ambiguous user problems through data and experimentation, and working closely with engineering and design to turn ideas into products that scale\. 𝐅𝐨𝐜𝐮𝐬: AI • Search • Personalization • Product Discovery • GenAI • Consumer Products

## Location

Bengaluru

## AI stack

claude code

cursor

langchain

langgraph

mcp

openai

## Work experience

Associate Product Manager \(Airtel Xstream Play OTT & IPTV\) at Airtel Digital, Jul 2025 \- Present · 1 yr 3 mos, Bengaluru, Karnataka, India, \- Led the implementation of ML\-powered semantic search and vector similarity\-based recommendations, driving Search CRSS to \~58% across Xstream Play\. \- Revamped Xstream Play search from a rail\-based to a grid\-based discovery experience, increasing Search Tab engagement to \~16% of users\. \- Built and optimized intelligent query autocomplete and autosuggest experiences, driving an \~8% uplift in autosuggest engagement\. \- Increased search\-driven content consumption by 10% through personalized ranking, experimentation, and content boosting based on popularity, recency, and consumption behavior\. \- Owned the end\-to\-end IPTV Hybrid Banner discovery and personalization experience, improving CTR from 7% to 34% through visual skip logic and personalized discovery\. \- Managed the rollout of Conversational Search and drove continuous A/B experimentation, user behavior analysis, and engagement tracking across discovery journeys to identify friction and optimize the post\-launch experience\.

Associate Product Manager at Spyne, Jan 2025 \- Jul 2025 · 7 mos, Gurugram, Haryana, India, \- Launched Spyne GPT, an AI assistant using LLMs and NL2SQL for natural\-language data querying, reducing query resolution time by 99\.9%\. \- Designed and shipped Common Iframe, a visual delivery layer integrating images, 360° spins, and videos, reducing delivery SLA by 99\.65% and enabling upsell opportunities\. \- Embedded CRM capture, engagement analytics, and media scoring into the platform, contributing to a 22% lift in lead conversion\. \- Rolled out AI\-powered image scoring for QC teams to automatically flag poor uploads, reducing manual review effort by 85% across 50K\+ media items\. \- Built automated dashboards and product workflows across 5\+ functions, improving decision\-making efficiency and reducing manual operational effort\.

Product Management Fellowship at Switch to Product, Mar 2024 \- Aug 2024 · 6 mos

Product Intern at Shiprocket, Feb 2024 \- Jan 2025 · 1 yr, Gurugram, Haryana, India, \- Co\-led Shiprocket CoPilot, an agentic AI assistant that brought seller query resolution from hours to near real time, serving 30K\+ sellers\. \- Built KAM Assist on ICRM using NL2SQL and a curated business glossary, reducing query response time by 99% across 100\+ predefined metrics\. \- Conducted user research and query heatmap analysis to identify high\-value automation opportunities, reducing manual effort by 15%\. \- Established UAT and performance tracking frameworks that informed feature rollouts and increased beta adoption by 10%\. \- Championed agentic workflows across cross\-functional tools, aligning backend infrastructure and frontend experiences to improve internal adoption\.

SDE Intern at GeeksforGeeks, Jul 2023 \- Jan 2024 · 7 mos, Noida, Uttar Pradesh, India, \- Migrated core application services from PHP to Django, improving performance by 30% and maintainability\. \- Improved transactional communication pipelines by increasing processing speed by 40% and uptime by 15%\.

## Education

Bachelor's of Technology, IT, Dr\. A\.P\.J\. Abdul Kalam Technical University

Intermediate, PCM, Girls'​ High School & College, Allahabad

## Public links

- ajita\.my\.canva\.site: https://ajita\.my\.canva\.site/portfolio

[View the original profile](https://tal.club/meet/ajita-agrawal)

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