Ajit Batra profile photo 1 on Tal

Ajit Batra

Business Development & Marketplace Growth @ redBus (MakeMyTrip) | Ather Energy | Mahindra & Mahindra Ltd | MBA - Marketing

India

6+ years of work experience

MakeMyTrip
Aug 20259 mosPresent

Leading the regional marketplace business for Madhya Pradesh & Chhattisgarh with end-to-end P&L ownership, managing a diverse portfolio of key and SMB operator partners across 2,700+ live services, driving ~₹35 Cr GMV, optimizing supply-demand dynamics for 10,000+ daily seat inventory. Focused on scaling monetization through ad products and lifecycle interventions, improving pricing competitiveness, and driving supply-demand alignment across the marketplace. Worked closely with product, supply, and analytics teams to identify growth opportunities such as route expansion and conversion optimization. Additionally, led initiatives to improve operator performance and customer experience, including service quality programs and structured performance management, while mentoring a team to consistently achieve and exceed business KPIs.
MakeMyTrip
Jan 20258 mosAug 2025

Managed national supply operations for the India bus marketplace, overseeing a network of 5,000+ operators, 43,000+ services, and 3.5 lakh+ daily seats. Led key initiatives to improve marketplace reliability and customer experience by identifying gaps in operator compliance and implementing policy and CX interventions, significantly reducing cancellations and improving assignment rates. Also drove strategic inventory expansion and operator enablement across high-demand routes, while partnering cross-functionally to improve overall marketplace efficiency.
Ather Energy
Jan 20232 yrs 1 moJan 2025

New Delhi, Delhi, India

Managed regional business across Ahmedabad, Saurashtra, and South Gujarat, driving market share growth in a competitive EV two-wheeler market while strengthening brand presence through Ather Space retail experience centres. Consistently exceeded sales targets through deep analysis of territory demand, dealer performance, and conversion funnels, while building and scaling a strong dealer ecosystem across the region. Focused on improving end-to-end funnel performance (ETBR) by identifying drop-offs and launching targeted demand-generation initiatives, including expansion of corporate and alternate sales channels. Led marketing and CRM-driven initiatives in collaboration with central and retail teams to improve customer acquisition, engagement, and conversion, earning national recognition for sales performance.
Bobble AI
Jun 20227 mosDec 2022

Gurugram, Haryana, India

Drove commercialization of Conversation Media Solutions, an innovative ad format enabling brands to engage users across messaging platforms such as WhatsApp, Instagram, and Facebook Messenger through interactive formats like stickers, GIFs, and chatbots. Built and expanded brand partnerships across sectors including FMCG, FMCD, Apparel, and Paint, delivering ₹42 lakh in revenue through consultative, solution-led selling and campaign expansion. Worked closely with content, design, and data teams to develop customized campaign proposals and deliver optimized creatives aligned with client objectives, ensuring strong campaign performance and client satisfaction.
Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
Oct 20201 yr 9 mosJun 2022

Hyderabad, Telangana, India

Owned territory business across Andhra Pradesh and Telangana, managing dealership performance across Utility and Commercial Vehicles and driving ~₹35 Cr monthly revenue. Delivered strong market share performance across key regions, consistently exceeding sales targets through structured dealer reviews and targeted demand-generation strategies. Focused on optimizing the ETBR funnel by identifying conversion gaps and implementing targeted interventions, including expansion of rural and corporate sales channels. Also led digital and hyperlocal marketing initiatives in collaboration with dealers and agencies, improving brand visibility and engagement, while driving significant growth in accessories and product mix. Recognized for excellence in product launch execution and regional performance.
Amul (GCMMF)
Apr 20192 mosMay 2019

New Delhi, Delhi, India

Education

Master of Business Administration - MBA, Marketing

Symbiosis Institute of Business Management, Bengaluru

20182 yrs2020
Guru Gobind Singh Indraprastha University

Guru Gobind Singh Indraprastha University

20125 yrs2017

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Headline

Business Development & Marketplace Growth @ redBus (MakeMyTrip) | Ather Energy | Mahindra & Mahindra Ltd | MBA - Marketing

About

Business-focused professional with 5+ years of experience owning revenue and scaling performance across digital marketplaces and automotive sector. Managed ₹35 Cr GMV portfolios by solving supply-demand gaps, optimizing monetization and pricing strategies, and improving conversion and customer experience through data-driven decision making.

Location

India

Work experience

Senior Business Development Manager at MakeMyTrip, Aug 2025 - Present · 9 mos, Leading the regional marketplace business for Madhya Pradesh & Chhattisgarh with end-to-end P&L ownership, managing a diverse portfolio of key and SMB operator partners across 2,700+ live services, driving ~₹35 Cr GMV, optimizing supply-demand dynamics for 10,000+ daily seat inventory. Focused on scaling monetization through ad products and lifecycle interventions, improving pricing competitiveness, and driving supply-demand alignment across the marketplace. Worked closely with product, supply, and analytics teams to identify growth opportunities such as route expansion and conversion optimization. Additionally, led initiatives to improve operator performance and customer experience, including service quality programs and structured performance management, while mentoring a team to consistently achieve and exceed business KPIs.

Senior Program Manager - Supply (redBus) at MakeMyTrip, Jan 2025 - Aug 2025 · 8 mos, Managed national supply operations for the India bus marketplace, overseeing a network of 5,000+ operators, 43,000+ services, and 3.5 lakh+ daily seats. Led key initiatives to improve marketplace reliability and customer experience by identifying gaps in operator compliance and implementing policy and CX interventions, significantly reducing cancellations and improving assignment rates. Also drove strategic inventory expansion and operator enablement across high-demand routes, while partnering cross-functionally to improve overall marketplace efficiency.

Associate Manager - Sales Operations at Ather Energy, Jan 2023 - Jan 2025 · 2 yrs 1 mo, New Delhi, Delhi, India, Managed regional business across Ahmedabad, Saurashtra, and South Gujarat, driving market share growth in a competitive EV two-wheeler market while strengthening brand presence through Ather Space retail experience centres. Consistently exceeded sales targets through deep analysis of territory demand, dealer performance, and conversion funnels, while building and scaling a strong dealer ecosystem across the region. Focused on improving end-to-end funnel performance (ETBR) by identifying drop-offs and launching targeted demand-generation initiatives, including expansion of corporate and alternate sales channels. Led marketing and CRM-driven initiatives in collaboration with central and retail teams to improve customer acquisition, engagement, and conversion, earning national recognition for sales performance.

Business Development Manager at Bobble AI, Jun 2022 - Dec 2022 · 7 mos, Gurugram, Haryana, India, Drove commercialization of Conversation Media Solutions, an innovative ad format enabling brands to engage users across messaging platforms such as WhatsApp, Instagram, and Facebook Messenger through interactive formats like stickers, GIFs, and chatbots. Built and expanded brand partnerships across sectors including FMCG, FMCD, Apparel, and Paint, delivering ₹42 lakh in revenue through consultative, solution-led selling and campaign expansion. Worked closely with content, design, and data teams to develop customized campaign proposals and deliver optimized creatives aligned with client objectives, ensuring strong campaign performance and client satisfaction.

Area Sales Manager at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], Oct 2020 - Jun 2022 · 1 yr 9 mos, Hyderabad, Telangana, India, Owned territory business across Andhra Pradesh and Telangana, managing dealership performance across Utility and Commercial Vehicles and driving ~₹35 Cr monthly revenue. Delivered strong market share performance across key regions, consistently exceeding sales targets through structured dealer reviews and targeted demand-generation strategies. Focused on optimizing the ETBR funnel by identifying conversion gaps and implementing targeted interventions, including expansion of rural and corporate sales channels. Also led digital and hyperlocal marketing initiatives in collaboration with dealers and agencies, improving brand visibility and engagement, while driving significant growth in accessories and product mix. Recognized for excellence in product launch execution and regional performance.

Sales And Marketing Intern at Amul (GCMMF), Apr 2019 - May 2019 · 2 mos, New Delhi, Delhi, India

Education

Master of Business Administration - MBA, Marketing, Symbiosis Institute of Business Management, Bengaluru

Guru Gobind Singh Indraprastha University