---
title: "Ajinkya Hazare - Director Brand Strategy in Mumbai | Tal"
description: "Meet Ajinkya Hazare, Experienced Brand Marketing Professional | GTM Strategy, Brand Solutioning, Digital Content & On-Ground Activations | Media, Entertainment, Advertising. Work Samples showcased in the Featured section below. based in Mumbai. AI stack includes codex, cursor, and opencode."
image: "https://tal.club/meet/ajinkya-hazare/share-image"
---

# Ajinkya Hazare on Tal

## Headline

Experienced Brand Marketing Professional \| GTM Strategy, Brand Solutioning, Digital Content & On\-Ground Activations \| Media, Entertainment, Advertising\. Work Samples showcased in the Featured section below\.

## About

Refers to 'The road not taken': to weave effective stories for brands\.

## Location

Mumbai

## AI stack

codex

cursor

opencode

## Work experience

Director Brand Strategy at Publicis Groupe, May 2025 \- Present · 1 yr 4 mos, Mumbai, Maharashtra, India, Concept Strategy: BTL/Brand Activations • Conceptualized and helped convert large\-scale BTL projects into immersive brand experiences, significantly improving recall for brands like: HPCL, Cathay Cargo, Smirnoff, Black & White, Indriya, Airtel, Saint Gobain\. • Applied consumer behavior and cultural insights to design engagement frameworks driving higher participation and lead quality\. • Worked on Retail Branding projects for Reliance Digital & Hewlett Packard to assess performance of retail outlets, create diagnostic frameworks & devise improvement plans\.

AM\-Brand Solutions at Viacom18 Media Private Limited, Apr 2023 \- Oct 2024 · 1 yr 7 mos, Mumbai, Maharashtra, India, OTT Brand Partnerships: Integration, Bespoke Solutioning & Execution • Developed GTM strategies and sponsorship integration pitches contributing to multi\-crore brand partnership revenue\. • Led branded content executions for MTV Hustle Season 3 and Khatron Ke Khiladi Season 14 reaching 20M\+ viewers across the season\. • Ideated & proposed episodic branded content, vignettes, spin\-offs, and co\-branded promos\. • Managed end\-to\-end digital executions including interactive formats and social amplification\. • Acted as central liaison across Sales, Marketing, Programming, Production Houses, and Creative teams\.

Group Head\-Strategy at Dentsu Creative, Sep 2021 \- Jul 2022 · 11 mos, Bengaluru, Karnataka, India, Communication Strategy: Mainline/ATL • Led strategic planning and brand positioning for Toyota, TVS Motors, Nissin, Flying Machine, and BIAL\. • Developed consumer insight frameworks, communication strategies, and product launch plans across ATL, BTL, and Digital\. • Contributed to new business pitches resulting in account wins and scope expansions\.

Sr\. Brand Strategist, FCB India at Interpublic Group \(IPG\), Sep 2020 \- Aug 2021 · 1 yr, Mumbai, Maharashtra, India, Online Strategy: Digital Presence/TTL • Spearheaded brand strategy and digital planning for Jio Mobility & Fiber, ICICI, Nerolac, Servo, Himalaya, Tata, Skybags, Carlton\. • Delivered deep\-dive consumer and Gen Z insight reports influencing campaign and media strategies\. • Partnered with creative teams to translate strategy into insight\-led campaigns\.

Brand Strategist, Shobiz at Havas Group, Sep 2019 \- Sep 2020 · 1 yr 1 mo, Mumbai, Maharashtra, India, Concept Strategy: BTL/Branded Events • Led conceptualization and planning for large\-format events and brand experiences across Auto, IT, FMCG, and Entertainment\. • Worked with clients including Harley\-Davidson, Mahindra, Nissan, HUL, OnePlus, SAP, AMEX, and Viacom18\.

## Education

MBA, Advertising & Brand Communication, Symbiosis Institute Of Media And Communication, Pune

Bachelor of Engineering \- BE, Electrical and Electronics Engineering, nagpur university

[View the original profile](https://tal.club/meet/ajinkya-hazare)

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