Ajinkya Hazare profile photo 1 on Tal

Ajinkya Hazare

Experienced Brand Marketing Professional | GTM Strategy, Brand Solutioning, Digital Content & On-Ground Activations | Media, Entertainment, Advertising. Work Samples showcased in the Featured section below.

Mumbai

5+ years of work experience

Publicis Groupe
May 20251 yr 4 mosPresent

Mumbai, Maharashtra, India

Concept Strategy: BTL/Brand Activations • Conceptualized and helped convert large-scale BTL projects into immersive brand experiences, significantly improving recall for brands like: HPCL, Cathay Cargo, Smirnoff, Black & White, Indriya, Airtel, Saint Gobain. • Applied consumer behavior and cultural insights to design engagement frameworks driving higher participation and lead quality. • Worked on Retail Branding projects for Reliance Digital & Hewlett Packard to assess performance of retail outlets, create diagnostic frameworks & devise improvement plans.
Viacom18 Media Private Limited
Apr 20231 yr 7 mosOct 2024

Mumbai, Maharashtra, India

OTT Brand Partnerships: Integration, Bespoke Solutioning & Execution • Developed GTM strategies and sponsorship integration pitches contributing to multi-crore brand partnership revenue. • Led branded content executions for MTV Hustle Season 3 and Khatron Ke Khiladi Season 14 reaching 20M+ viewers across the season. • Ideated & proposed episodic branded content, vignettes, spin-offs, and co-branded promos. • Managed end-to-end digital executions including interactive formats and social amplification. • Acted as central liaison across Sales, Marketing, Programming, Production Houses, and Creative teams.
Dentsu Creative
Sep 202111 mosJul 2022

Bengaluru, Karnataka, India

Communication Strategy: Mainline/ATL • Led strategic planning and brand positioning for Toyota, TVS Motors, Nissin, Flying Machine, and BIAL. • Developed consumer insight frameworks, communication strategies, and product launch plans across ATL, BTL, and Digital. • Contributed to new business pitches resulting in account wins and scope expansions.
Interpublic Group (IPG)
Sep 20201 yrAug 2021

Mumbai, Maharashtra, India

Online Strategy: Digital Presence/TTL • Spearheaded brand strategy and digital planning for Jio Mobility & Fiber, ICICI, Nerolac, Servo, Himalaya, Tata, Skybags, Carlton. • Delivered deep-dive consumer and Gen Z insight reports influencing campaign and media strategies. • Partnered with creative teams to translate strategy into insight-led campaigns.
Havas Group
Sep 20191 yr 1 moSep 2020

Mumbai, Maharashtra, India

Concept Strategy: BTL/Branded Events • Led conceptualization and planning for large-format events and brand experiences across Auto, IT, FMCG, and Entertainment. • Worked with clients including Harley-Davidson, Mahindra, Nissan, HUL, OnePlus, SAP, AMEX, and Viacom18.

Ajinkya’s AI Stack

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Education

Symbiosis Institute Of Media And Communication, Pune

MBA, Advertising & Brand Communication

Symbiosis Institute Of Media And Communication, Pune

20172 yrs2019
nagpur university

Bachelor of Engineering - BE, Electrical and Electronics Engineering

nagpur university

20114 yrs2015

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Headline

Experienced Brand Marketing Professional | GTM Strategy, Brand Solutioning, Digital Content & On-Ground Activations | Media, Entertainment, Advertising. Work Samples showcased in the Featured section below.

About

Refers to 'The road not taken': to weave effective stories for brands.

Location

Mumbai

AI stack

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Work experience

Director Brand Strategy at Publicis Groupe, May 2025 - Present · 1 yr 4 mos, Mumbai, Maharashtra, India, Concept Strategy: BTL/Brand Activations • Conceptualized and helped convert large-scale BTL projects into immersive brand experiences, significantly improving recall for brands like: HPCL, Cathay Cargo, Smirnoff, Black & White, Indriya, Airtel, Saint Gobain. • Applied consumer behavior and cultural insights to design engagement frameworks driving higher participation and lead quality. • Worked on Retail Branding projects for Reliance Digital & Hewlett Packard to assess performance of retail outlets, create diagnostic frameworks & devise improvement plans.

AM-Brand Solutions at Viacom18 Media Private Limited, Apr 2023 - Oct 2024 · 1 yr 7 mos, Mumbai, Maharashtra, India, OTT Brand Partnerships: Integration, Bespoke Solutioning & Execution • Developed GTM strategies and sponsorship integration pitches contributing to multi-crore brand partnership revenue. • Led branded content executions for MTV Hustle Season 3 and Khatron Ke Khiladi Season 14 reaching 20M+ viewers across the season. • Ideated & proposed episodic branded content, vignettes, spin-offs, and co-branded promos. • Managed end-to-end digital executions including interactive formats and social amplification. • Acted as central liaison across Sales, Marketing, Programming, Production Houses, and Creative teams.

Group Head-Strategy at Dentsu Creative, Sep 2021 - Jul 2022 · 11 mos, Bengaluru, Karnataka, India, Communication Strategy: Mainline/ATL • Led strategic planning and brand positioning for Toyota, TVS Motors, Nissin, Flying Machine, and BIAL. • Developed consumer insight frameworks, communication strategies, and product launch plans across ATL, BTL, and Digital. • Contributed to new business pitches resulting in account wins and scope expansions.

Sr. Brand Strategist, FCB India at Interpublic Group (IPG), Sep 2020 - Aug 2021 · 1 yr, Mumbai, Maharashtra, India, Online Strategy: Digital Presence/TTL • Spearheaded brand strategy and digital planning for Jio Mobility & Fiber, ICICI, Nerolac, Servo, Himalaya, Tata, Skybags, Carlton. • Delivered deep-dive consumer and Gen Z insight reports influencing campaign and media strategies. • Partnered with creative teams to translate strategy into insight-led campaigns.

Brand Strategist, Shobiz at Havas Group, Sep 2019 - Sep 2020 · 1 yr 1 mo, Mumbai, Maharashtra, India, Concept Strategy: BTL/Branded Events • Led conceptualization and planning for large-format events and brand experiences across Auto, IT, FMCG, and Entertainment. • Worked with clients including Harley-Davidson, Mahindra, Nissan, HUL, OnePlus, SAP, AMEX, and Viacom18.

Education

MBA, Advertising & Brand Communication, Symbiosis Institute Of Media And Communication, Pune

Bachelor of Engineering - BE, Electrical and Electronics Engineering, nagpur university