---
title: "Ajey Purandare - Senior Analyst in Pune City | Tal"
description: "Meet Ajey Purandare, Senior Analyst at Wipro | Financial Analysis | FP&A | Revenue & Performance Analytics | MBA (Finance) based in Pune City. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/ajey-purandare/share-image"
---

# Ajey Purandare on Tal

## Headline

Senior Analyst at Wipro \| Financial Analysis \| FP&A \| Revenue & Performance Analytics \| MBA \(Finance\)

## About

Data\-driven professional with 5\+ years of experience operating at the intersection of financial analysis, revenue performance, and business operations\. Currently supporting performance evaluation and decision\-making for a $200M\+ multi\-brand business portfolio\. Experienced in analyzing key performance drivers, identifying inefficiencies, and enabling data\-backed decisions that improve cost structures and overall business performance\. With hands\-on experience in budgeting, forecasting, and performance analysis, I’m currently deepening my expertise in financial planning and strategic decision support, with a focus on FP&A and corporate finance\.

## Location

Pune City

## AI stack

claude code

claude

gemini

github copilot

xai

ChatGPT

## Work experience

Senior Analyst at Wipro, Aug 2025 \- Present · 1 yr 2 mos, Pune District, Maharashtra, India, Analyze financial and operational performance across a $200M\+ e\-commerce portfolio, evaluating revenue drivers, conversion metrics, and cost efficiency\. Monitor performance across 17 brands and 5 verticals, identifying trends and optimization opportunities that contributed to \~25% YoY growth\. Assess unit economics, pricing dynamics, and profitability drivers to support commercial decision\-making and margin improvement\. Evaluate funnel performance and conversion metrics, improving qualified pipeline conversion to \~50% through data\-driven insights\. Identify process and data gaps impacting revenue realization, contributing to mitigation of \~$400K/month in potential revenue leakage\. Deliver standardized performance reporting across 17 business units, enhancing financial visibility and supporting leadership decision\-making\.

Senior Marketing Executive at Messe Frankfurt India, Jun 2023 \- Jun 2025 · 2 yrs 1 mo, Mumbai, Maharashtra, India, Led market and performance analysis for a ₹50\+ Cr project portfolio, leveraging demand trends, customer insights, and growth trend analysis to inform revenue planning and business expansion\. Conducted market research and commercial analysis across 25\+ cities, evaluating demand potential, purchasing power, and industry presence to support expansion into 4\+ metro markets\. Performed pricing and revenue analysis across events to identify monetization opportunities, improve yield, and strengthen overall commercial performance\. Supported forecasting and growth strategy by aligning historical performance with market insights, contributing to year\-on\-year planning, investment decisions, and expansion initiatives\.

Marketing Executive at Sweven Leisure Ventures, Jun 2022 \- Jun 2023 · 1 y, Pune District, Maharashtra, India, Supported financial and growth analysis for a multi\-category aggregator platform \(16K\+ users, \~3K vendors\), leveraging user behavior, revenue drivers, and growth trends to inform planning and performance tracking\. Managed ₹30–35L annual budget, allocating spend across channels and monitoring ROI, conversion metrics, and cost efficiency to align with growth and acquisition targets\. Conducted cost and performance analysis to reduce customer acquisition cost by \~20%, optimizing channel mix, targeting, and campaign effectiveness using Excel\-based dashboards and Google Analytics\. Contributed to forecasting and budgeting by aligning historical performance, campaign data, and partner\-level inputs to support revenue planning, vendor expansion \(1K\+ onboarded\), and growth strategy\.

Co\-Founder at Lok\-eCart, May 2021 \- Jul 2022 · 1 yr 3 mos, Pune District, Maharashtra, India, Co\-founded and scaled a multi\-vendor e\-commerce marketplace, onboarding 50\+ vendors and driving early\-stage revenue \(₹10–20K\) through structured growth and monetization initiatives\. Led financial planning and business analysis, building pricing models, revenue projections, and cost structures to support go\-to\-market strategy and sustainable growth\. Managed performance tracking across customer acquisition, vendor onboarding, and sales, achieving 1,000\+ users with 5–7% MoM growth through data\-led decision\-making\. Developed business plans and financial projections for partnerships and fundraising discussions, aligning growth strategy with resource allocation and cost constraints\.

## Education

Master of Business Administration \- MBA, Finance and Financial Management Services, SYMBIOSIS INTERNATIONAL UNIVERSITY

B\.Sc\. H & HA\., Hotel/Motel Administration/Management, Institute of Hotel Management, Catering Technology & Applied Nutrition, Goa

[View the original profile](https://tal.club/meet/ajey-purandare)

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