Headline

Driving Innovation and Delivering Impact in Mobile Advertising | Adtech | Martech | IITD | Ex-GroupM, Publicis

About

Results-driven technology leader with over 12 years of experience in managing technology teams and driving software and application development. I possess a strong command of a wide range of programming languages and tools, including Python, PHP, Power BI, Java, Databricks, Linux, Apache, MySQL, Ajax, Node.js, AngularJS, Laravel, JavaScript, SQL, HTML5, and CSS. My expertise extends to utilizing AdWords Script and leveraging extensive knowledge of various APIs such as AdWords, Bing, Facebook, Google Analytics, DoubleClick Search, and Google Search Console. With a deep understanding of the AdTech ecosystem, particularly in areas of RTB, ad serving, and programmatic buying, I am well-equipped to drive impactful campaigns and deliver exceptional results. My skill set includes campaign management, real-time reporting using scripts and APIs, and effective client communication. I am proficient in managing projects through different SDLC models and demonstrate a strong command of JIRA. As a committed professional, I prioritize delivering project requirements and technical solutions on time, ensuring timely delivery while consistently achieving goals. I thrive on challenges and am motivated to exceed expectations in every endeavor. If you are seeking a seasoned Adtech professional with a comprehensive skill set, deep industry knowledge, and a proven track record of success, I am confident that I can make a significant contribution to your organization. Feel free to reach out to me to discuss potential opportunities or collaborations.

Location

Mumbai

AI stack

claude code

claude

github copilot

grok

githubcopilot

ChatGPT

Work experience

Solutions Architect at InMobi, Jan 2024 - Present · 2 yrs 8 mos

Lead Solution Engineer - JAPAC & EMEA at InMobi, Jun 2021 - Dec 2023 · 2 yrs 7 mos, Bengaluru, Karnataka, India, • Demonstrate a deep understanding of the AdTech ecosystem, focusing on RTB, ad serving, and programmatic buying. • Utilize large datasets to derive analytics-driven decisions and identify valuable data insights. • Successfully accelerate ads revenue growth through effective data gathering, cleaning, and analysis techniques. • Act as a single point of contact for advertisers, publishers, and businesses regarding technical issues related to AdTech and Ad Exchange. • Serve as the primary liaison between product, client, business, engineering, and marketing teams. • Develop efficient Python scripts for ad-hoc fixes on production issues. • Analyze issues, trace bugs, and provide solutions to developers, facilitating quick identification of root causes for production incidents. • Propose and create Python tools to address positive and negative ad targeting, fraud issues, and custom reporting and dashboarding requests from clients and internal teams.

Associate Director - Data & Technology at GroupM, Oct 2019 - Jun 2021 · 1 yr 9 mos, Mumbai, Maharashtra, India, • Skilled in providing leadership, direction, strategy and vision in the areas of technology/product development to facilitate and enable growth & business agility • Involved in every aspect of the Software Life Cycle and Methodologies including define, design, testing, delivery, and support phases • Communicating with stakeholders to provide accurate reporting and information regarding the ongoing projects, risks, and initiatives

Associate Director of Technology at GroupM, Oct 2019 - Jun 2021 · 1 yr 9 mos, Led technology integrations for Google, Facebook, and Amazon tools across multiple client accounts. Architected end-to-end data and analytics solutions including Enhanced Ecommerce, GTM integrations, and cross-channel measurement dashboards. Built high-impact automation solutions for lead-gen, reporting, and segmentation by integrating advertising APIs and cloud-based pipelines. Collaborated directly with business and marketing leadership to define transformation roadmaps and bridge gaps between data, media strategy, and client KPIs. Supported pitches, proposals, and new business conversations by designing technical solutions aligned to client goals.

Project Manager at Performics.Convonix, Apr 2016 - Oct 2019 · 3 yrs 7 mos, Mumbai Area, India

Senior Software Engineer at Performics.Convonix, Jun 2014 - Apr 2016 · 1 yr 11 mos, Mumbai Area, India

Sr. Software Engineer at Elixia Tech Solutions Pvt. Ltd., Sep 2013 - Jun 2014 · 10 mos

Senior Software Engineer at Elixia Tech Solutions Pvt Ltd, Sep 2013 - Jun 2014 · 10 mos, Developed and maintained SaaS-based fleet management products for enterprise users. Implemented vehicle tracking applications using Google Maps API with real-time data visualization.

Education

CEP, Machine learning and Deep learning, Indian Institute of Technology, Delhi

Bachelor of Engineering(B.E.), Information Technology(I.T.), A.E.C