Headline

Senior Performance Marketing Specialist | Meta, Google & LinkedIn Ads | Multi-Market Budget Ownership & Lead Generation | Full-Funnel Growth Marketing | ₹65L-₹70L+ Monthly Ad Spend Across 9 Global Markets

About

Performance Marketing Specialist with 8.5+ years driving full-funnel growth across international markets. I plan, execute, and optimize paid campaigns on Meta, Google, LinkedIn, and Snapchat- owning everything from budget allocation and audience strategy to conversion tracking and stakeholder reporting. Currently at Dibber, I manage advertising budgets across multiple international markets spanning Europe, the Middle East, Africa, and Asia, working directly with country-level marketing leaders to turn business objectives into full-funnel campaigns from awareness through to qualified leads. The results I'm proudest of: — Increased lead generation by 49.9% while cutting average cost-per-lead by 82.9% — Drove 60% qualified leads with a 25% closing rate on premium segments — Generated 70% good-quality leads for franchise growth, resulting in 21 new franchise sign-ups in 16 months — Recognized with a Top Performer Certificate for campaign ROI and lead-generation quality Earlier in my career, I ran performance marketing at agency scale across B2B and B2C accounts in real estate, education, healthcare, e-com and more, which means I've learned to adapt strategy fast across very different buyer behaviors and sales cycles. Core expertise: • Paid Search & Social (Google Ads, Meta Ads, LinkedIn Ads, Snapchat Ads) • Full-Funnel Campaign Strategy • Budget Planning & Allocation • Conversion Tracking (GTM, GA4) • Lead Quality Optimization • Cross-Market & Stakeholder Management • Marketing Automation I care about outcomes that matter to the business, not just platform metrics, qualified leads and revenue impact, not just clicks. Open to Performance Marketing Manager / Growth Marketing roles where I can bring that ownership mindset to a larger scope.

Location

Bengaluru

AI stack

claude

deepseek

gemini

RunPod

Stable Diffusion

Wispr Flow

Work experience

Senior Performance Marketing Specialist at Dibber, Dec 2023 - Present · 2 yrs 11 mos, Bengaluru, -Managed ₹65L-70L+ monthly advertising budgets across 9 international markets (Norway, Sweden, Finland, Poland, South Africa, UAE, Hong Kong, India, and Nepal). -Planned & Executed campaigns for 300+ preschool/school units globally. -Planned and executed full-funnel digital campaigns (Awareness, Traffic, Lead Generation) on Meta, Google, LinkedIn, and Snapchat for both admissions and franchise growth. -Developed and presented annual marketing strategies, including go-to-market plans for new geographies and school launches. -Conducted weekly meetings with Country Marketing Managers and monthly reviews, presenting insights and strategic recommendations. -Implemented automation workflows using Zapier, GTM, Meta Pixel tracking, and advanced analytics for performance monitoring. -Recognized with the Top Performer Certificate for outstanding performance exceeding benchmarks in campaign ROI and lead-generation quality.

Senior Digital Specialist at Pink Lemonade Communications, Mar 2022 - Sep 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, -Handled day-to-day paid advertising activities, including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. -Tracked KPIs and delivered in-depth analysis of ad performance (keywords, ad copies, creatives), providing actionable insights to improve ROI. -Executed conversion rate optimization (CRO) and landing page optimization, reducing CPL and increasing qualified leads. -Managed ₹25L+ monthly ad spend across 15+ client projects, ensuring cost-efficient campaigns and enhanced brand awareness for B2B and B2C clients in sectors such as e-commerce, apparel, electronics, finance, real estate, education, events, medical, food & beverages, and consumer products. -Partnered with copywriters and designers to create landing pages, ad copies, and ad creatives aligned with search intent, improving conversions and engagement. -Conducted client pitch calls and performance reviews, presenting reports and optimization strategies directly to client marketing teams. -Developed strategies to grow and leverage client social media audiences through paid promotions, referral programs, and content amplification.

Digital Marketing Executive at ELV Projects, May 2019 - Mar 2022 · 2 yrs 11 mos, Bangalore, Managed digital marketing for ELV Projects (real estate) and its affiliated entity The Prodigies International School (education) simultaneously, running parallel campaigns across two distinct industries and buyer journeys. -Plan, create, launch, monitor, and optimize Google Ads (Search, Display, YouTube, Remarketing), and Social Media Ads campaigns (Facebook, Instagram, LinkedIn) -Optimize and enhance the performance of campaigns by tracking KPIs and reporting to management. -Prepare annual, quarterly marketing strategies for Social Media, PPC and SEO. -Manage and allocate a monthly budget of over ₹ 8 Lacs across Google, Facebook, and LinkedIn. -More than 400 residential property units sold through online-generated leads. -Achieved 250+ new admissions for the academic year 2021-22 through online lead generation. -Managed, optimized, and increased the following of social media accounts. -Executed Email marketing, SMS, and WhatsApp campaigns. Content development (Creatives & Videos) and creative strategy -Experience in Cross-Functional Marketing (Online & Offline). -Vendor management, negotiation, onboarding, and coordinating to ensure completion of tasks.

Digital Marketing Consultant at DigiMark Agency | Digital Marketing Agency In Bangalore, Jun 2016 - Apr 2018 · 1 yr 11 mos, Bengaluru Area, India, Experience in performing On-page and Off-page Search Engine Optimization -Executed paid and organic marketing campaigns to drive leads. -Increased organic traffic by over 120% on Client's websites through restructuring sitemaps, changing landing pages, keyword research, backlinks, and other SEO best practices. -Created tailored online marketing strategies (link building, outreach, and social). -Keyword analysis (using programs such as Word Tracker, Google AdWords Keyword Planner). -Competitive analysis to understand the market and enhance/modify our marketing efforts. -Experience working on projects in various industries such as Medical, Finance, Education, Tour and Travel, Lifestyle, etc. -Prepared analytics and ranking reports and presented to clients and management on a weekly basis. -Based on the analysis, results, and client feedback, continually improve and modify strategies to optimize effectiveness.

Education

Post Graduate in Diploma Management, Marketing, International School of Management Excellence, Bangalore

Bachelor's degree(B.Com), Business/Commerce, General, Dau Dayal Institute of Vocational Education