Ajay Kumar profile photo 1 on Tal

Ajay Kumar

Data Analyst | FinTech | Product & Marketing Analytics | FCA Consumer Duty | AML & e-KYC

Hyderabad

6+ years of work experience

Tradu
Mar 20242 yrs 8 mosPresent

Hyderabad, Telangana, India

- Strategic Regulatory Governance: Led the design and delivery of quarterly UK Consumer Duty governance intelligence packs, consolidating cross-functional regulatory risk indicators across Sales, Support, and Compliance to strengthen enterprise-wide oversight and ensure alignment with multi-regulatory mandates. - Global Deposit & Cohort Intelligence: Built an enterprise-wide Superset dashboard analyzing first and cumulative deposit behavior across 3-, 6-, and 12-month horizons by entity, country, annual income and demographic segments. Delivered statistical profiling (Avg, Min, Max, Std. Deviation), month-on-month onboarding trend analysis, and Top 10 country concentration and deposit-contribution wise insights, to support capital allocation and cross-market strategy. - Behavioral AML Risk Engineering: Designed and implemented a behavioral AML alert framework incorporating deposit threshold and velocity-based monitoring logic, progressive alert triggers, defined grace periods, and year-over-year (30–40%) growth benchmarks. Enhanced detection of statistically significant funding deviations while improving Financial Crime Compliance (FCC) investigative precision. - Global Data Architecture & Operational Transformation: Architected scalable ETL pipelines to reconcile complex JSON/XML verification payloads from global vendors (Au10tix, Sumsub, DataZoo, GBG, Trulioo, Equifax) across 100+ jurisdictions. Developed centralized Superset dashboards for FXCM & TRADU, reducing e-KYC cross-check time by ~75% and increasing operational capacity efficiency by 50%. - Predictive Value Intelligence (LTV): Leading the development of a machine learning–driven Customer Lifetime Value (LTV) framework leveraging deposit behavior and lifecycle engagement signals to identify high-value customer cohorts and support long-term revenue forecasting and strategic resource allocation.
PivotConsult | PivotRoots
Feb 20231 yr 2 mosMar 2024

Gurugram, Haryana, India

- Performance Monitoring: Analyzed website traffic and consumer behavior through daily, weekly, and quarterly reports to support data-driven marketing and growth initiatives. - Multi-Channel Analytics: Evaluated campaign performance across Email, SMS, Push, WhatsApp, and In-App channels using tools like Braze, MoEngage, and Branch. - Reporting Automation: Built automated dashboards in Looker Studio and integrated Google Connected Sheets to streamline reporting workflows for stakeholders. - Advanced Data Querying: Conducted large-scale data analysis using SQL on Snowflake and BigQuery to extract deep marketing insights. - Experimental Design: Spearheaded A/B testing for lifecycle and promotional email campaigns (including KFC), measuring statistically significant uplifts in Open Rates and CTR using T-tests. - Customer Segmentation: Led advanced segment analysis that optimized customer targeting, resulting in a 12% increase in sessions-per-sent.
The Mentor
Oct 20202 yrs 3 mosDec 2022

Bengaluru, Karnataka, India

Axis Bank
Sep 20168 mosApr 2017

Ajay’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
openai
openai
ChatGPT
ChatGPT

Education

Manipal Academy of Higher Education

Post Graduation Diploma In Banking Services, Banking and Financial Support Services

Manipal Academy of Higher Education

20151 yr2016

Bachelor of Engineering - BE, Metallurgy

O P JINDAL Institute of Technology (OPJIT)

20104 yrs2014

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Headline

Data Analyst | FinTech | Product & Marketing Analytics | FCA Consumer Duty | AML & e-KYC

About

Data analyst with 5+ years of experience across global fintech and digital lifecycle marketing analytics, specializing in regulated financial domains including eKYC, AML, and onboarding. A horizontal, cross-functional individual contributor operating at the last mile of data, bridging compliance, operations, and CX teams to inform enterprise-level decisions with clear, actionable analytics.

Location

Hyderabad

AI stack

claude code

claude

gemini

openai

ChatGPT

Work experience

Data Analyst : Financial Crime and Compliance at Tradu, Mar 2024 - Present · 2 yrs 8 mos, Hyderabad, Telangana, India, - Strategic Regulatory Governance: Led the design and delivery of quarterly UK Consumer Duty governance intelligence packs, consolidating cross-functional regulatory risk indicators across Sales, Support, and Compliance to strengthen enterprise-wide oversight and ensure alignment with multi-regulatory mandates. - Global Deposit & Cohort Intelligence: Built an enterprise-wide Superset dashboard analyzing first and cumulative deposit behavior across 3-, 6-, and 12-month horizons by entity, country, annual income and demographic segments. Delivered statistical profiling (Avg, Min, Max, Std. Deviation), month-on-month onboarding trend analysis, and Top 10 country concentration and deposit-contribution wise insights, to support capital allocation and cross-market strategy. - Behavioral AML Risk Engineering: Designed and implemented a behavioral AML alert framework incorporating deposit threshold and velocity-based monitoring logic, progressive alert triggers, defined grace periods, and year-over-year (30–40%) growth benchmarks. Enhanced detection of statistically significant funding deviations while improving Financial Crime Compliance (FCC) investigative precision. - Global Data Architecture & Operational Transformation: Architected scalable ETL pipelines to reconcile complex JSON/XML verification payloads from global vendors (Au10tix, Sumsub, DataZoo, GBG, Trulioo, Equifax) across 100+ jurisdictions. Developed centralized Superset dashboards for FXCM & TRADU, reducing e-KYC cross-check time by ~75% and increasing operational capacity efficiency by 50%. - Predictive Value Intelligence (LTV): Leading the development of a machine learning–driven Customer Lifetime Value (LTV) framework leveraging deposit behavior and lifecycle engagement signals to identify high-value customer cohorts and support long-term revenue forecasting and strategic resource allocation.

Senior Associate Data Analyst at PivotConsult | PivotRoots, Feb 2023 - Mar 2024 · 1 yr 2 mos, Gurugram, Haryana, India, - Performance Monitoring: Analyzed website traffic and consumer behavior through daily, weekly, and quarterly reports to support data-driven marketing and growth initiatives. - Multi-Channel Analytics: Evaluated campaign performance across Email, SMS, Push, WhatsApp, and In-App channels using tools like Braze, MoEngage, and Branch. - Reporting Automation: Built automated dashboards in Looker Studio and integrated Google Connected Sheets to streamline reporting workflows for stakeholders. - Advanced Data Querying: Conducted large-scale data analysis using SQL on Snowflake and BigQuery to extract deep marketing insights. - Experimental Design: Spearheaded A/B testing for lifecycle and promotional email campaigns (including KFC), measuring statistically significant uplifts in Open Rates and CTR using T-tests. - Customer Segmentation: Led advanced segment analysis that optimized customer targeting, resulting in a 12% increase in sessions-per-sent.

Data Analyst at The Mentor, Oct 2020 - Dec 2022 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Assistant Manager at Axis Bank, Sep 2016 - Apr 2017 · 8 mos

Education

Post Graduation Diploma In Banking Services, Banking and Financial Support Services, Manipal Academy of Higher Education

Bachelor of Engineering - BE, Metallurgy, O P JINDAL Institute of Technology (OPJIT)